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Privacy policy

ActiveCampaign

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Score81.0
Reviewed
Policy typePrivacy policy
Concern findings4
Protections2
Source supportStrong

Source provenance

Verified official source
Retrieved
Published

Snapshot hash 1da4d33c7f0415f9d3c7b63246cc410287bdec4b1d188184a327c4395a67ef7f

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

ActiveCampaign may change its Privacy Policy with limited notice, relying on users to check for updates or for specific notifications. Your data may be transferred internationally to locations where local laws might not offer the same protection as your home country. Additionally, third parties collect your data for targeted advertising across the internet and on social media platforms, by converting your information for customized ad campaigns.

90% confidence

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Risk Flags

2 findings

Critical issues and red flags that could lead to significant harm.

high90% confidence

Policy changes can be made with limited notice

ActiveCampaign may change its Privacy Policy and will notify users by revising the date at the top; in some cases, additional notice like a statement on the homepage or an email notification may be provided.

Why it matters: ActiveCampaign reserves the right to change its Privacy Policy, which may include changes to how your data is handled. While they will revise the date and might provide additional notice, you may not always receive explicit notification of significant changes, requiring you to regularly review the policy to stay informed.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification).

Title: Privacy Policy, paragraph 3 · Citation strength: strong

medium90% confidence

Data transferred internationally may lack equivalent protections

Information about you may be transferred to ActiveCampaign locations and service providers in various countries, and when transferred to countries other than your home country, you may not have the same rights and protections as under local law.

Why it matters: Your personal information may be transferred to and processed in countries outside of your home country, such as the United States, Australia, Ireland, Brazil, and Costa Rica. These countries might not offer the same level of data protection rights as your home country, potentially exposing your data to different legal frameworks and protections.

In some cases, information about you may be transferred to or accessed from other countries, including when you consent and allow us to do so, where it is required in order for us to provide Services to you and when we need to do so to provide functions like product support, troubleshooting and gaining insights into the usage patterns of our Services. When information about you is transferred to countries other than your home country, you may not have the same rights and protections as you do under local law.

Transfer of Information to the U.S. and Other Countries, paragraph 1 · Citation strength: strong

Data Use

2 findings

How your data is collected, processed, and shared with others.

medium90% confidence

Third parties collect data for targeted advertising

ActiveCampaign allows others to serve advertisements and provide analytics services, using technologies like cookies, web beacons, and session replay to collect information about your use of the Services and other websites.

Why it matters: Your online activity, including IP address, pages viewed, and links clicked, is collected by third parties to deliver targeted advertising on ActiveCampaign's services and other websites. This means your browsing habits might be used to show you personalized ads.

These entities may use cookies, web beacons, device identifiers, session replay, and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by ActiveCampaign and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, better understand your online activity and identify usability issues or areas for improvement.

Advertising and Analytics Services Provided by Others, paragraph 1 · Citation strength: strong

medium90% confidence

Third-party ad platforms use converted user data for customized campaigns

ActiveCampaign works with third parties, such as Facebook, Twitter, and LinkedIn, to serve customized ads by converting user information like email addresses and phone numbers into unique values that can be matched with user accounts on these platforms.

Why it matters: Your email address and phone number may be converted into unique values and shared with platforms like Facebook, Twitter, and LinkedIn to serve you customized advertisements. This means these platforms might show you ads based on your connection with ActiveCampaign.

We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook, Twitter, and LinkedIn). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests.

Advertising and Analytics Services Provided by Others, paragraph 4 · Citation strength: strong

Cancellation and Renewal

All clear

Terms related to canceling the service or contract, and how renewals are handled.

Looking good

No billing surprises spotted

Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.

Gotchas

All clear

Potentially overlooked clauses that may be to your detriment.

Looking good

No hidden gotchas

Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.

Protections

2 findings

Terms designed to protect you or provide you with control and transparency.

Protection90% confidence

Right to disconnect and delete Google Data

Users can disconnect their Google account and delete associated data either within their account settings or by contacting privacy@activecampaign.com.

Why it helps: You have direct control to remove the connection between your Google account and ActiveCampaign and request the deletion of the corresponding data, offering a clear path to manage your personal information.

At any time, you can disconnect your Google account and delete this data in your account or by reaching out to[privacy@activecampaign.com](mailto:privacy@activecampaign.com)and requesting that it be deleted.

Connecting Your Email Account, paragraph 7 · Citation strength: strong

Protection95% confidence

Commitment to resolve Data Privacy Framework complaints

ActiveCampaign commits to resolve DPF Principles-related complaints and to refer unresolved complaints to JAMS, an alternative dispute resolution provider, at no cost to the user.

Why it helps: If you have privacy concerns related to data handled under the Data Privacy Framework, you have access to a defined process for resolution, including free access to an independent dispute resolution provider (JAMS), enhancing your ability to address issues.

Further, in compliance with the Data Privacy Framework, ActiveCampaign commits to refer unresolved complaints concerning our handling of personal data received in reliance on the Data Privacy Framework to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit [https://www.jamsadr.com/DPF-Dispute-Resolution](https://www.jamsadr.com/DPF-Dispute-Resolution) for more information or to file a complaint. The services of JAMS are provided at no cost to you.

Data Privacy Framework, paragraph 2 · Citation strength: strong

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