Snapshot of the source text at fetch time, not a live mirror of the policy page.
Plain-English summary
Activision's Privacy Policy allows for broad collection and sharing of personal information, which can be viewed publicly if posted through their platforms. Critically, Activision can change their Privacy Policy at any time, with continued use of their services signifying acceptance of these changes. Even if users request deletion of their data, Activision may retain it if deemed necessary for 'legitimate interest' purposes, such as resolving disputes or legal compliance (risk_flags-3).
The policy states that user data will be shared with various Activision Blizzard group companies, who may then use this data for their own marketing activities (data_use-1), and Activision explicitly disclaims responsibility for these companies' privacy practices (data_use-3). Additionally, Activision may monitor and record gameplay, communications (including chat and voice), and even background activities on user devices for 'fair gaming' (data_use-2). Users might be opted into targeted mobile advertising by default where legally permitted (data_use-4), and cookies are used extensively for content tailoring and marketing.
Other notable points include the lack of guaranteed online security and Activision's disclaimer of responsibility for third-party privacy practices when users navigate to external sites (gotchas-2). If users link third-party gaming accounts, their usernames could become publicly searchable unless they opt out (gotchas-3). While Activision does not directly collect credit card information, third-party vendors will (gotchas-4). Lastly, opting out of targeted ads will not eliminate all advertisements, but merely make them less relevant (gotchas-5).
89% confidence
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Risk Flags
1 finding
Short, factual summaries of policy language that indicate potential risk for users. These are the most critical concerns that consumers should be aware of.
medium90% confidence
Data Retention for Legitimate Interest
Activision will not delete personal information if it still has a legitimate interest to use it, for example, to resolve disputes, enforce Terms of Use, or comply with legal requirements.
Why it matters: Even if users request deletion of their personal information, Activision may retain it if they determine there's a "legitimate interest," such as for legal compliance or dispute resolution, meaning the data may remain for purposes outside of the user's control.
As an exception, we will not delete your personal information where we still have a legitimate interest to use your personal information. For example, we may still retain your Information to resolve disputes, enforce our Terms of Use or other user agreements, or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.
**8\. Information About Your Account and Retention Period**, paragraph 5 · Citation strength: strong
Data Use
4 findings
Findings related to how the policy describes the collection, processing, and sharing of user data.
medium90% confidence
Activision Blizzard Group Companies Share Data for Marketing
Activision discloses user information with various Activision Blizzard group companies, including for the group companies’ own marketing purposes, such as personalized advertisements.
Why it matters: Activision shares user data with unrelated companies in the Activision Blizzard group who retain the right to also use the data for their own marketing activities.
We disclose your information with the various Activision Blizzard group companies, available [here](https://www.activision.com/legal/entities), including for the group companies’ own purposes, including marketing (such as personalized advertisements).
Activision may monitor and/or record gameplay, communications (including chat text or voice communications), and activities on user devices, including programs running alongside the game, to provide a fair gaming experience and prevent cheating or bad behavior.
Why it matters: Activision monitors and records user behavior, including in-game communications and background processes on devices, ostensibly for fair play, which could be an invasion of privacy for some users.
To provide fair gaming experience to all players, Activision uses anti-fraud, anti-cheat, and anti-toxicity technologies to prevent any cheating and bad behavior in our games. In addition to the Information described above, Activision may monitor and/or record your game play and communications (including without limitation chat text or voice communications) and activities on your device including information about the programs running alongside the game, as specified in the applicable Terms of Use or End User License Agreement.
**A. Creation of an Activision Account**, paragraph 6 · Citation strength: strong
medium90% confidence
No Responsibility for Privacy Practices of Activision Blizzard Group Companies
Activision is not responsible for the privacy practices of Activision Blizzard group companies, and their use of user information will be governed by their specific privacy policies.
Why it matters: Activision shares users' personal information with other companies under the Activision Blizzard umbrella, but explicitly states it is not responsible for how those other companies handle this data, meaning users need to consult multiple privacy policies to understand how their data is used.
Activision is not responsible for the privacy practices of the Activision Blizzard group companies and the use of your Information by the group companies (such as for product improvement) will be governed by those specific companies’ privacy policies, which you may find on each company’s website.
Where allowed by applicable law, Activision may opt users into targeted advertising by default in its mobile games.
Why it matters: Users might have their data used for targeted advertising in mobile games without explicitly agreeing to it, potentially leading to more personalized ads than desired, unless they actively opt out.
Where allowed under applicable law, we may opt you into targeted advertising by default.
**A. Creation of an Activision Account**, paragraph 14 · Citation strength: strong
Cancellation and Renewal
Not clearly stated
Key information regarding subscription cancellations, account termination, and renewal policies.
?
Not clearly stated
No cited billing terms — wording is unclear
There is no information regarding account cancellation but only account deletion.
Gotchas
4 findings
Unexpected or less-common clauses that may be a surprise to users.
medium90% confidence
No Responsibility for Third-Party Site Privacy Practices
Activision is not responsible for the security or privacy practices of third-party websites, online properties, or systems that their services may link to or be accessed through.
Why it matters: Users clicking on third-party links from Activision's properties might be subjected to different privacy practices, and Activision takes no responsibility for any privacy issues that arise from those external sites.
This Privacy Policy does not apply to third party websites, online properties, or systems to which our Properties may link or through which our Properties may be accessed, and you accept Activision is not responsible for the security or privacy practices of any such third party websites, properties, or systems.
This Privacy Policy applies to all Properties, including:, paragraph 2 · Citation strength: strong
medium90% confidence
Information Disclosure for Third-Party Account Linking
Linking a third-party account (e.g., XBOX Live, PlayStation Network, Steam, Battle.net) to an Activision account allows Activision and its partners to make the username searchable by other users unless a user opts out.
Why it matters: If a user links a third-party gaming account to their Activision account, their username might become publicly searchable by other users unless they proactively opt out through their Activision profile settings.
If you have synced a third party account with your Activision account, we, or our third party partners or licensees, may make your username available to be searched by other users if you have not opted out of this feature. You may unlink the third party account or prevent it from being searched or your information from being shared with third party partners or licensees at any time through your Activision profile settings.
**A. Creation of an Activision Account**, paragraph 5 · Citation strength: strong
low90% confidence
No Credit Card Collection by Activision, but Third-Party Vendors May
Activision itself does not collect credit card or billing information for online purchases, but this information must be provided to third-party vendors to complete a purchase.
Why it matters: Users buying online will still need to provide payment information to third-party vendors, meaning their financial data will be handled by external companies, whose privacy policies should be reviewed separately.
Activision does not collect credit card and/or billing information when you purchase products or services (such as digital content) online. However, you may have to provide credit card and/or billing information to one of our third-party vendors to complete a purchase. We encourage you to review the privacy policy of our third-party vendors before providing them with your personal information, as their privacy practices may vary from ours.
**A. Creation of an Activision Account**, paragraph 19 · Citation strength: strong
low90% confidence
Opt-Out of Ads Does Not Eliminate All Ads
Adjusting preferences to opt out of mobile advertising does not mean no advertisements will be received; ads will simply be less relevant, and cookies may still be used for frequency capping.
Why it matters: Even after opting out of targeted advertising, users will still see ads, though they might be less relevant, and cookies might still track ad views for frequency control.
Please note: adjusting your preferences as described in this section does not mean you will no longer receive advertisements; it only means the ads you do see will be less relevant to your interests. We will also still use Cookies to serve you with ads that may be less relevant to you; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us).
**A. Creation of an Activision Account**, paragraph 17 · Citation strength: strong
Protections
1 finding
Favorable policy language that is beneficial to users.
Protection90% confidence
Ability to Reset Advertising ID and Opt-Out of Targeted Advertising
Users can manage and opt-out of mobile advertising by configuring device settings to limit or reset their advertising ID, or by visiting industry-wide opt-out websites.
Why it helps: This allows users to significantly reduce the amount of targeted advertising they receive and take control over their advertising identifiers directly from their devices.
You can review your options to manage and opt-out of mobile advertising by (1) reviewing the relevant manual or instructions provided by your device manufacturer and configuring your device settings accordingly. Most mobile devices will provide settings to opt out of and/or delete Cookies from your mobile device, or to limit the use of your advertising ID, reset your advertising ID, and/or opt out of targeted advertising; or (2) visiting https://optout.networkadvertising.org/?c=1 or, if you are in the EEA, Switzerland, Turkey, or the UK, [http://youronlinechoices.com](http://youronlinechoices.com/) for choices to opt out of advertising.
**A. Creation of an Activision Account**, paragraph 16 · Citation strength: strong
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