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Plain-English summary
Activision's privacy policy has several concerning aspects. It permits the public display of your personal and gameplay information (risk_flags-1) and states that any information you post publicly in forums cannot be prevented from further use by third parties (risk_flags-2). Activision may also monitor and record your gameplay, communications, and device activities, including other running programs (risk_flags-3). The company reserves the right to change its privacy policy at any time, with continued use constituting acknowledgment of new terms (risk_flags-4). Furthermore, Activision collects and combines your information from various sources, including other group companies, social media, and partners (data_use-1), and shares this information with other Activision Blizzard group companies for their own marketing purposes (data_use-2). In its mobile games, targeted advertising may be enabled by default (data_use-3). Additionally, opting out of targeted advertising only makes ads less relevant, not eliminated (gotchas-1).
90% confidence
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Risk Flags
Hard-to-reverse material harms or dispute-rights weaknesses.
high95% confidence confidence
Public display of personal information
Activision publicly displays certain Information about you, including third-party account information and gameplay information, on their properties or properties operated by third-party partners and licensees.
Why it matters: Your third-party account information and gameplay information may be publicly displayed by Activision or its partners, potentially exposing personal details.
Activision also publicly displays certain Information about you, including third party account information and gameplay information, on the Properties, or the properties operated by our third party partners and licensees. For example, your PlayStation username will be displayed on leaderboards if you are a top player in a certain Activision game, whether or not you have an Activision account. If you have synced a third party account with your Activision account, we, or our third party partners or licensees, may make your username available to be searched by other users if you have not opted out of this feature.
**A. Creation of an Activision Account**, paragraph 5 · Citation strength: strong
high95% confidence confidence
Inability to prevent further use of publicly posted personal information by third parties
Any information, including personal information, you reveal in a bulletin board, message board, chat room, or other public forum is publicly viewable, and Activision cannot prevent further use of this personal information by third parties.
Why it matters: Personal information you post in public forums may be seen and used by anyone, and Activision cannot control its subsequent use by third parties.
When you post personal information publicly through the Properties, or on Social Media, it will be viewable by other users of these sites and we cannot prevent further use of the personal information by third parties. For more information about how your Social Media uses and protects your personal information, please refer to their privacy policies and terms of use.
**A. Creation of an Activision Account**, paragraph 22 · Citation strength: strong
medium90% confidence confidence
Monitoring and recording of gameplay and communications
Activision may monitor and/or record your game play and communications, including chat text or voice communications, and activities on your device, including information about programs running alongside the game.
Why it matters: Your gameplay, communications (chat, voice), and device activities, including other running programs, may be monitored and recorded by Activision.
In addition to the Information described above, Activision may monitor and/or record your game play and communications (including without limitation chat text or voice communications) and activities on your device including information about the programs running alongside the game, as specified in the applicable Terms of Use or End User License Agreement.
**A. Creation of an Activision Account**, paragraph 6 · Citation strength: strong
medium90% confidence confidence
Privacy Policy changes take effect with continued use
Activision reserves the right to change its Privacy Policy at any time by posting a modified version online, and your continued use of the Properties after notice of posting or notice of such changes constitutes your acknowledgment of the latest version and any future revisions.
Why it matters: The Privacy Policy can change at any time, and by continuing to use the services after changes are posted or noticed, you agree to the new terms, even if you are not explicitly informed.
Activision reserves the right to change this Privacy Policy at any time by posting a modified version online at [https://www.activision.com/legal/privacy-policy](https://www.activision.com/legal/privacy-policy), so please review it frequently to ensure you are aware of any changes. If we make a material change to this Privacy Policy, we will provide appropriate notice in accordance with legal requirements. At such time, your continued use of the Properties after notice of posting or notice of such changes constitutes your acknowledgement of this latest version of this Policy and any future revisions.
This Privacy Policy:, paragraph 4 · Citation strength: strong
low90% confidence confidence
Disclaimer of responsibility for third-party privacy practices
Activision's Privacy Policy does not apply to third-party websites, online properties, or systems linked from their properties or accessed through them, and you accept that Activision is not responsible for the security or privacy practices of such third parties.
Why it matters: When you use third-party websites or services linked from Activision's properties, Activision is not responsible for their privacy or security practices, potentially leaving your data vulnerable.
This Privacy Policy does not apply to third party websites, online properties, or systems to which our Properties may link or through which our Properties may be accessed, and you accept Activision is not responsible for the security or privacy practices of any such third party websites, properties, or systems.
This Privacy Policy applies to all Properties, including:, paragraph 2 · Citation strength: strong
Data Use & Sharing
Disclosure of data handling practices, including collection, use, and sharing with third parties.
medium90% confidence confidence
Information collected and combined from various sources
Activision collects information about you from you and other sources, such as Activision Blizzard group companies, Social Media, vendors, or partners, and in specific cases, combines that information.
Why it matters: Your information may be collected not only from your direct interactions but also from other companies within the Activision Blizzard group, social media, and various third-party vendors and partners. This information might then be combined.
Activision collects Information about you from you and other sources. As set out below in greater detail, as well as in[Section 10](https://www.activision.com/legal/privacy-policy#toc10)for US residents, we use and in specific cases combine that Information to operate, tailor content, personalize, adjust, and improve our Properties, and to send you messages or personalized information about our games, your scores, new features and more, including for marketing and promotional purposes. In addition, we use your Information to operate our business, including analyzing our performance, conducting research, meeting our legal obligations, and for recruitment purposes in the US.
Sharing information with Activision Blizzard group companies for marketing
Activision shares information with various Activision Blizzard group companies, including for the group companies' own purposes, such as marketing (including personalized advertisements).
Why it matters: Your information may be shared with other companies within the Activision Blizzard group, which can then use it for their own marketing purposes, including personalized advertisements.
with the various Activision Blizzard group companies, available[here](https://www.activision.com/legal/entities),including for the group companies’ own purposes, including marketing (such as personalized advertisements);
Default opt-in to targeted advertising in mobile games
Our mobile games may include advertising for third-party products and services, and where allowed under applicable law, Activision may opt you into targeted advertising by default.
Why it matters: In mobile games, you may be automatically opted into targeted advertising, meaning your data could be used for personalized ads without your explicit choice.
Our mobile games may include advertising for third party products and services. If you consent to, or are opted into, targeted advertising, we and our advertising partners will collect, share and use Information as set out in this section and further described in our advertising partners’ privacy policies. Where allowed under applicable law, we may opt you into targeted advertising by default.
**A. Creation of an Activision Account**, paragraph 14 · Citation strength: strong
Cancellation & Renewal
Terms related to subscription cancellation, auto-renewal, and refund policies.
Not clearly stated: This policy does not clearly state information about cancellation or renewal terms.
Gotchas
Specific clauses that might be surprising or disadvantageous to the user.
low90% confidence confidence
Less relevant ads after opting out of targeted advertising
Adjusting your preferences to opt out of mobile advertising does not mean you will no longer receive advertisements; it only means the ads you do see will be less relevant to your interests.
Why it matters: Opting out of targeted mobile advertising will not eliminate ads; instead, you will still see advertisements, but they will be less tailored to your interests.
Please note: adjusting your preferences as described in this section does not mean you will no longer receive advertisements; it only means the ads you do see will be less relevant to your interests. We will also still use Cookies to serve you with ads that may be less relevant to you; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us).
**A. Creation of an Activision Account**, paragraph 17 · Citation strength: strong
Protections
Commitments that protect user rights or enhance their control over personal data and service usage.
Protection95% confidence confidence
Control over sharing information with third-party accounts
You may unlink a synced third-party account or prevent it from being searched or your information from being shared with third-party partners or licensees at any time through your Activision profile settings.
Why it helps: This allows you to control the visibility and sharing of your information linked to external accounts, enhancing your privacy.
You may unlink the third party account or prevent it from being searched or your information from being shared with third party partners or licensees at any time through your Activision profile settings.
**A. Creation of an Activision Account**, paragraph 5 · Citation strength: strong
Protection95% confidence confidence
Management of marketing preferences and newsletters
You can manage your preferences from your account settings and stop receiving further newsletters by unsubscribing from the link in the footer of each email, by opting out of in-app notifications, or by following SMS instructions.
Why it helps: This provides clear methods for users to control the marketing communications they receive, reducing unwanted messages.
At any time, you can manage your preferences from your account settings and stop receiving further newsletters by unsubscribing from the link in the footer of each email we send to you, by opting out of in-app notifications, or by following the instructions in the SMS we send to you.
**A. Creation of an Activision Account**, paragraph 12 · Citation strength: strong
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