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Plain-English summary
Tumblr allows your content, including posts, blogs, pages, and username, to be publicly visible by default (risk_flags-1), and once content like reblogs is on the internet, it can be very hard to remove (risk_flags-3). The company states it cannot guarantee the security of any user information (risk_flags-2).
90% confidence
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Risk Flags
3 findings
Clauses that indicate potential for significant user harm, often material or difficult to reverse. These suggest that users should exercise caution or be aware of the implications.
high95% confidence
Public accessibility of user content by default
Content published through the Services and many actions taken on the Services are shared with the public by default. This content can be seen by anyone and may be indexed by search engines, leading to a loss of privacy rights and potential for public sharing across the internet.
Why it matters: Your content, including posts, blogs, pages, and username, are publicly visible by default. Anything you publish should be assumed publicly accessible unless explicitly selected otherwise. Content shared publicly may be copied and shared throughout the Internet and you may lose privacy rights regarding that content.
Although we do provide tools, like password-protected blogs, Asks, and Fan Mail, that let you publish content privately, you should assume that anything you publish is publicly accessible unless you have explicitly selected otherwise. Also, please keep in mind that anything you share privately with another user, particularly through an Ask, Fan Mail, or submitted post, may be posted publicly by that user. Content published and shared publicly is accessible to everyone, including search engines, and you may lose any privacy rights you might have regarding that content.
What This Privacy Policy Covers, paragraph 6 · Citation strength: strong
medium90% confidence
Inability to guarantee security of user information
The service states it cannot guarantee the security of any information, as unauthorized entry or use, hardware or software failure, and other factors may compromise user information security at any time.
Why it matters: Despite efforts to protect your information, the service cannot guarantee its security, meaning unauthorized access, hardware or software failures, or other issues could compromise your data at any time.
We seek to protect your information (including your Account Information) to ensure that it is kept private; however, we can't guarantee the security of any information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.
Security and Retention of Your Information, paragraph 2 · Citation strength: strong
medium90% confidence
Difficulty removing reblogged content from the internet
Content that has been reblogged can be very difficult to completely remove from the internet once it is out there.
Why it matters: Once your content, especially reblogs, is on the internet, it can be very difficult to remove completely, potentially leading to long-term public availability of your posts.
What won’t get scrubbed are Reblogs of your posts. Those will remain on whatever blog reblogged them. Like we said before, it can be really, really hard to delete something once it goes out onto the internet, so be sure you’re only publishing stuff that you’re certain you want to publish.
What Information You Can Access, paragraph 3 · Citation strength: strong
Data Use and Sharing
4 findings
Clauses that describe how your data is collected, processed, and shared with others. These are important for understanding who has access to your information and for what purposes.
medium85% confidence
Sharing of non-personal information with family companies
Non-personal information may be shared with the company's family companies for purposes such as product improvements, research and analysis, and to help them provide more relevant experiences.
Why it matters: Your non-personal information might be shared with Tumblr's family companies, potentially for product enhancements, research, and to personalize your experiences.
We may share non-personal information with our family companies for purposes such as product improvements, research and analysis, and to help them provide you with more relevant experiences.
Collection and use of information from Third Party Services
The service may receive information about you from Third Party Services if you have disclosed that information and made it available, which can then be used to develop new Services or improve existing ones.
Why it matters: If you connect third-party services to your Tumblr account and have made information available to them (e.g., gender), Tumblr may receive and use this data to improve or develop new services.
In some cases, we partner with Third Party Services that may provide information about you. Such information could include, for example, your gender, if you have disclosed that information to that third party and made it available for Tumblr to access. To the extent we obtain such information, we may use it to develop new Services or to improve or enhance the Services.
What This Privacy Policy Covers, paragraph 5 · Citation strength: strong
medium90% confidence
Sharing of user information in business transfers
In the event of a business asset sale, acquisition, or bankruptcy, user information is typically one of the transferred business assets, and the acquirer may continue to use personal information as set forth in the policy.
Why it matters: Your user information may be transferred to a third party if the company is sold, acquired, goes out of business, or enters bankruptcy. The new entity would then be permitted to use your personal information according to the existing privacy policy.
In some cases, we may choose to buy or sell business assets. In these transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this policy.
With Whom Your Information Is Shared, paragraph 4 · Citation strength: strong
medium90% confidence
Disclosure of information for protection of company or others
The company reserves the right to access, preserve, and disclose any information believed necessary to satisfy legal requests, enforce policies, address fraud/security issues, respond to support, or protect rights/property/health/safety of the company, users, third parties, or the public, including situations involving violence, suicide, or self-harm.
Why it matters: Your information may be disclosed by the company to comply with legal requests, enforce its terms, combat fraud, respond to support, or protect itself and others from harm, including situations like violence or self-harm.
We reserve the right to access, preserve, and disclose any information as we reasonably believe is necessary, in our sole discretion, to (i) satisfy any law, regulation, or governmental request, (ii) enforce this Privacy Policy and our Terms of Service , including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security, trust and safety, or technical issues (including exchanging information with other companies and organizations for the purposes of improving security and preventing fraud, spam, and malware), (iv) respond to user support requests, or (v) protect the rights, property, health or safety of us, our users, any third parties or the
With Whom Your Information Is Shared, paragraph 5 · Citation strength: strong
Cancellation and Renewal
All clear
Clauses that describe policies related to account cancellation, data deletion, and service renewal. These are important for understanding how to end your service and what happens to your data afterward.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
1 finding
Potentially surprising or unfavorable clauses that may not be immediately obvious. These often involve limitations, waivers, or unexpected data uses.
medium90% confidence
Independent practices of individual Tumblr blogs and bloggers
The Privacy Policy does not govern what users do on their Tumblr blogs, and the company is not responsible for the information collection and use practices of individual blogs and bloggers. These blogs may collect more information than the company and provide data to third parties.
Why it matters: This Privacy Policy does not cover what individual Tumblr blogs and bloggers do with your information. They may collect more data than the company itself or share it with third parties, and the company is not responsible for their practices.
Also: This Privacy Policy doesn’t govern what our users do on their Tumblr blogs and we aren't responsible for the information collection and use practices of our individual blogs and bloggers. One of the great features of Tumblr's products is customizability, and bloggers have a lot of flexibility in how their blogs behave. When you visit a blog in our network, that blog may collect more information than we do, and may provide information to third parties that we have no relationship with, including to advertisers.
What This Privacy Policy Covers, paragraph 3 · Citation strength: strong
Protections
10 findings
Consumer-friendly clauses that offer explicit benefits, rights, or safeguards for users. These are commitments that enhance user control, privacy, or security.
Protection90% confidence
Users can opt-out of certain email communications
Users can opt-out of certain types of emails, such as those about fun stuff happening on Tumblr, from their Account Settings page or by using the “Opt-Out” link in the emails themselves.
Why it helps: This provides users with control over the types of communications they receive, allowing them to manage unwanted marketing emails.
We also may send you other kinds of emails, which you can opt-out of either from your Account Settings page or by using the “Opt-Out” link in the emails themselves. Note that we will never email you to ask for your password or other Account Information; if you receive such an email, please forward it to us . We send two kinds of email: ones about fun stuff happening on Tumblr, and ones with important information about your account. You can opt out of the former, but not the latter.
What This Privacy Policy Covers, paragraph 4 · Citation strength: strong
Protection90% confidence
No storage of third-party service passwords
The company states it does not receive or store passwords for users' Third Party Service accounts when linking accounts.
Why it helps: This enhances security by ensuring that the service does not hold sensitive login credentials for other platforms, reducing the risk of a single point of compromise.
We do not receive or store your passwords for your Third Party Service accounts.
What This Privacy Policy Covers, paragraph 5 · Citation strength: strong
Protection90% confidence
Choice to provide contact lists
The service will give users a choice as to whether or not they provide contact lists, and will fully disclose how that information is used within the appropriate feature.
Why it helps: This gives users control over sharing their contact information, ensuring they are informed and can decide whether to grant access.
We will give you a choice as to whether or not you provide us such information, and we will disclose fully, within the appropriate feature, how we use that information.
What This Privacy Policy Covers, paragraph 12 · Citation strength: strong
Protection90% confidence
Discarding contact list information immediately
The company states it will not look at or be able to look at a user's contact list unless asked, and discards this information immediately afterward.
Why it helps: This commitment ensures that contact list information is not retained by the service once its purpose (e.g., finding friends on the platform) is fulfilled, minimizing data retention risks.
We won’t look at (or be able to look at) your contact list unless you ask us to. Why would you ask us to? Because that’s how you would find out if any of your contacts are on Tumblr. We discard this information immediately afterward.
What This Privacy Policy Covers, paragraph 12 · Citation strength: strong
Protection90% confidence
Opt-out right for personalized advertising in certain locations
In some geographic locations, users have the legal right to opt-out of having ads personalized to them. Customization of advertising preferences is available within privacy settings for users in the EU, UK, Canada, or some US states.
Why it helps: This provides users with a mechanism to control whether their data is used for personalized advertising, which can reduce targeted ads and enhance privacy.
If you are a Tumblr user in the EU, UK, Canada, or in some US states you can customize your advertising preferences from within your privacy settings .
What This Privacy Policy Covers, paragraph 16 · Citation strength: strong
Protection90% confidence
Ability to download personal data report and content
Registered users can download a personal data report and export a copy of the content they post to Tumblr by submitting a request in the Privacy section of their Settings.
Why it helps: This gives users control and access to their data, allowing them to review the information the service holds about them and export their content.
If you are a registered user, you can download a personal data report by submitting a request in the Privacy section of your Settings. You need to be signed in to your Tumblr account to submit this request, and you will have to log in to your account to access the summary or the report. You can also download/export a copy of the content you post to Tumblr.
What Information You Can Access, paragraph 1 · Citation strength: strong
Protection90% confidence
Right to delete certain information and correct inaccuracies in some US states
In some US states, users have the right to delete certain information and correct any inaccurate information. Many deletions can be done by logging into the account, and support is available for further assistance.
Why it helps: This grants users in certain US states control over their personal data, allowing them to remove or correct information held by the service.
Delete: In some US states you also have the right to delete certain information we have about you. You can delete much of your information by logging in to your account. If you cannot do this, or you do not have a Tumblr account, please submit a support ticket here , or email us at privacy@tumblr.com. For more information on deleting your account or leaving Tumblr, please refer to the section ‘How to Delete Your Account.’ Non-Discrimination: You also have the right not to be discriminated against (as provided for in applicable law) for exercising your rights. Correct: In general you can correct any information Tumblr has about you by editing your account.
Inference data about you;, paragraph 4 · Citation strength: strong
Protection95% confidence
No sale of personal identifying information or data from users under 16
The company states it does not sell or share information that identifies users personally, like their name or contact information, in its ads program. Additionally, it does not knowingly "sell" personal information if the user is under 16.
Why it helps: This commitment provides a strong privacy protection by disallowing the sale of personally identifiable information and ensures heightened protection for minors.
We do not sell (or share) information that identifies you personally, like your name or contact information, in our ads program. Also, we do not knowingly "sell" your personal information if you are under 16.
Inference data about you;, paragraph 6 · Citation strength: strong
Protection90% confidence
Respect for GPC browser signal for opt-out
The company respects the Global Privacy Control (GPC) browser signal and treats it as a valid means of communicating a user's desire to opt out of data use for personalized advertisements.
Why it helps: This feature provides a broad, user-friendly mechanism for users to exercise their privacy choices regarding personalized advertising across multiple websites that support GPC.
We also respect the GPC browser signal and will treat it as a valid means of communicating your desire to opt out.
Inference data about you;, paragraph 7 · Citation strength: strong
Protection90% confidence
Right to data portability for Quebec residents
Residents of Quebec have the right to data portability, meaning they can receive their personal information in a structured, commonly used, and technological format and have it transferred to another service provider.
Why it helps: This allows Quebec residents to easily transfer their personal data to other services, promoting user control and interoperability.
If you are a resident of Quebec , you also have the right to data portability, which is the right to receive your personal information in a structured, commonly used and technological format and to have this information transferred from us to another service provider.
Supplemental Canadian Privacy Notice, paragraph 2 · Citation strength: strong
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