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Privacy policy

BetterHelp

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Score93.0
Reviewed
Policy typePrivacy policy
Concern findings2
Protections1
Source supportStrong

Source provenance

Verified official source
Retrieved
Published

Snapshot hash 3e1209ddde784eebc5d9a3dcd8ff71ec974c0d718876387901d3b95982434169

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

BetterHelp may share your client-facing therapist profile with third-party advertisers if you are a therapist and do not opt-out of the optional Profile Boost Program (data_use-2). The service also shares some visitor data for advertising if you opt-in to advertising cookies and web beacons, but excludes data from logged-in therapy sessions or protected health information (data_use-1).

87% confidence

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Risk Flags

Critical issues that users should be aware of, as they may lead to significant harm or loss.

Not clearly stated: There were no findings that could be confidently categorized as 'Risk Flags' based on the provided clauses under the current rubric. This does not mean there are no risks, but rather that the provided text does not contain explicit language that meets the criteria for this category.

Data Use & Sharing

Details on how your data is collected, used, and shared with others.

Not clearly stated: The document mentions sharing certain data with Service Providers generally but does not list specific categories or types of data shared beyond what is explicitly mentioned for advertising purposes.
medium90% confidence

Sharing of Visitor Data for Advertising After Opt-in

Some visitor data, excluding activity when logged in and after therapy has started or protected health information, may be shared for advertising purposes if you opt in to Advertising cookies and web beacons.

Why it matters: If you opt in to Advertising cookies and web beacons, data about your website or app visits may be shared for advertising purposes, though not data related to your therapy sessions or when you are logged in and in therapy.

If you opt in to Advertising cookies and web beacons (previously "Targeting cookies") some [Visitor Data](https://www.betterhelp.com/privacy/#section1BA), excluding activity when you're logged in and have started therapy and/or PHI, may be shared for advertising purposes.

* Verify your identity and secure your account;, paragraph 6 · Citation strength: strong

medium85% confidence

Therapist Profile Shared for Advertising

The optional Profile Boost Program shares the client-facing profile of BetterHelp Therapists with Google Search Ads and Directory partner websites to drive users to their profile and bring them new clients, but Therapists can opt-out.

Why it matters: If you are a therapist, your client-facing profile may be shared for advertising purposes unless you opt out of the Profile Boost Program.

The Profile Boost Program is an optional feature which shares the client-facing profile of BetterHelp Therapists with Google Search Ads and Directory partner websites, for the purpose of driving users to your profile and bringing you new clients. This Program is optional, and Therapists may opt-out at any time.

* Verify your identity and secure your account;, paragraph 2 · Citation strength: strong

Cancellation & Renewal

Information regarding subscription management, cancellations, and renewals.

Not clearly stated: There were no findings that could be confidently categorized as 'Cancellation & Renewal' based on the provided clauses under the current rubric. This does not mean there are no relevant terms, but rather that the provided text does not contain explicit language that meets the criteria for this category.

Gotchas

Potentially overlooked clauses that could have significant implications.

Not clearly stated: There were no findings that could be confidently categorized as 'Gotchas' based on the provided clauses under the current rubric. This does not mean there are no 'gotchas', but rather that the provided text does not contain explicit language that meets the criteria for this category.

Protections

Terms and features that protect user rights and privacy.

Not clearly stated: While the document generally discusses user control over data and opting out of communications, it does not explicitly detail comprehensive data deletion/export controls that confidently meet the protection criteria for a finding.
Protection95% confidence

No AI Training with Therapy Data without Consent

The service states that it does not use Therapy Data, such as session data, journal entries, messages, or worksheets, to train AI or NLU models, unless you agree otherwise.

Why it helps: This commitment helps protect the privacy of sensitive therapy data by ensuring it is not used for AI model training unless explicit consent is given, reducing the risk of unintended disclosure or use of personal health information.

To help ensure these tools remain fair and accurate, as well as protect the privacy of our Members and Therapists, we either thoroughly review a model or build it internally and, unless you agree otherwise, do not use any Therapy Data, such as sessions data, journal entries, messages, worksheets, or any other type of private communication you have with your Therapist in a session to train an AI or NLU model.

* [Additional Privacy Notice for California Residents](https://www.betterhelp.com/privacy/#section6A), paragraph 2 · Citation strength: strong

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