Snapshot of the source text at fetch time — not a live mirror of the policy page.
Plain-English summary
GEICO collects personal information for insurance services (data_use-1) and uses cookies for website security, navigation, usage analysis, and marketing (data_use-2). Some cookies are essential for the site and cannot be turned off (data_use-3 and data_use-5), while others track visits (data_use-4) and personalize ads (data_use-6). You can opt out of marketing communications (cancellation_renewal-1). Be aware that clicking "Continue" to leave geico.com transfers you to third-party sites with different privacy practices (risk_flags-1), and continuing to use their website implies agreement to their Cookie and Privacy Policies (gotchas-1).
90% confidence
Risk Flags
Critical issues that may create legal, financial, or reputational risks for the user.
✓
Looking good
No major risk flags
Verbaterm only flags concerns it can cite. Nothing source-backed stood out in this section.
Data Use
How the company collects, uses, and shares your data.
low90% confidence confidence
GEICO explains how it protects your privacy, collects and uses information, and uses cookies through privacy documents.
The privacy documents available on this page explain how GEICO protects your privacy, when they collect and use information, and their use of cookies.
Why it matters: You can find information about how GEICO handles your privacy, data collection, and cookie usage in the privacy documents provided.
The privacy documents available on this page explain how we protect your privacy, when we collect and use information, and our use of cookies.
Privacy Request and Policies, paragraph 1 · Citation strength: strong
medium85% confidence confidence
GEICO uses cookies for security, site navigation, usage analysis, and marketing purposes.
GEICO uses cookies to maintain security, enhance site navigation, analyze site usage, and for marketing purposes, to provide the best user experience.
Why it matters: GEICO uses cookies to improve your website experience and for marketing efforts, which users can manage or opt-out of if they choose.
To provide the best experience for our users, GEICO uses cookies for a variety of purposes such as maintaining security, enhancing site navigation, analyzing site usage, and marketing purposes.
Cookies necessary for the website to function cannot be turned off.
Strictly necessary cookies are essential for the website to function and cannot be deactivated within GEICO's systems. These cookies are typically set in response to user actions, such as setting privacy preferences, logging in, or filling out forms.
Why it matters: You cannot disable essential cookies that keep the website running; blocking them through your browser may cause parts of the site to not work properly.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
Performance cookies are used to track site visits and traffic sources.
Performance cookies allow GEICO to measure and improve site performance by counting visits and traffic sources, helping them understand popular and unpopular pages and user navigation patterns. All information collected by these cookies is aggregated and anonymous.
Why it matters: If you don't allow performance cookies, GEICO won't be able to track your visits or monitor how well their site performs, which might impact future improvements to the website experience.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Functional cookies enhance website functionality and personalization.
Functional cookies improve website functionality and personalization and can be set by GEICO or third-party providers. Disabling them may hinder some or all of these services.
Why it matters: If you block functional cookies, some features and personalization options on the website might not work correctly.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting/Advertising cookies build interest profiles for relevant ads.
Targeting/Advertising cookies may be set by advertising partners through GEICO's site to create profiles of user interests and display relevant advertisements on other websites.
Why it matters: These cookies are used to tailor ads to your interests, so if you block them, you may see less relevant advertising on other sites.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Unexpected or subtle clauses that could be detrimental to the user.
low90% confidence confidence
By continuing to use the website, you agree to their Cookie and Privacy Policies.
By continuing to use GEICO's website, you agree to their Cookie Policy and Privacy Policy.
Why it matters: Your continued use of the website implies agreement to their data handling and cookie practices, even if you haven't explicitly clicked 'accept'.
By continuing to use our website, you agree to our our [Cookie Policy](https://media.geico.com/legal/cookie_policy.html) and [Privacy Policy](https://media.geico.com/legal/privacy_policy.htm).
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