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Plain-English summary
The privacy policy indicates that franchised hotels operate as independent data controllers, meaning they have separate control over guest data and CCTV images, and accessing CCTV images from these hotels may incur a fee (risk_flags-1, risk_flags-2). Furthermore, the company uses cookies to track your responses to advertisements and content for analysis, including ad frequency, and employs persistent cookies to monitor site visits, return rates, usage variation, and advertising effectiveness (data_use-1, data_use-2).
89% confidence
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Risk Flags
Critical issues and red flags highlighting potential for significant harm or immediate concern.
medium90% confidence
Franchised hotels are independent data controllers for guest data and CCTV images.
Franchised hotels operate separately from Hilton and act as independent data controllers for guest data and Closed Circuit Television (CCTV) images. This means that these hotels have separate control over this data.
Why it matters: Your personal data and CCTV images collected by franchised hotels are controlled independently by those entities, potentially leading to varied privacy practices even within the Hilton Portfolio of Brands.
Franchised hotels are operated by entities that are separate from Hilton. Joint venture hotels are operated by entities that are partially owned and/or controlled by Hilton. In addition to Hilton Domestic Operating Company Inc., those entities may be independent data controllers for guest data.
Franchised hotels independently control CCTV images and may charge a fee for access.
Franchised hotels are independent data controllers of CCTV images. They may charge a fee to cover the costs of responding to requests for access to these images.
Why it matters: You may incur a fee if you wish to request access to CCTV images from a franchised hotel, and such requests must be made directly to the specific hotel.
Franchised hotels are operated by entities that are separate from Hilton. To request access to CCTV images from a franchised hotel, please contact that hotel. In addition to Hilton Domestic Operating Company Inc., those entities also are independent data controllers of CCTV images. When permitted by law, we may charge an appropriate fee to cover the costs of responding to the request.
Collection of Personal Information – Notice at Point of Collection, paragraph 8 · Citation strength: strong
Data Use
Details on how your data is collected, processed, and shared.
medium90% confidence
Tracking responses to advertisements and website content using cookies.
The company uses cookies to track your response to advertisements and website or app content for analysis, including the number of times the same advertisement is sent to you.
Why it matters: Your interactions with advertisements and content are tracked to analyze your engagement and frequency of ad exposure, which could influence the ads you see.
Track your response to advertisements and website or app content for analysis and the number of times we send you the same advertisement;
* Ensure you obtain all requested information;, paragraph 2 · Citation strength: strong
medium90% confidence
Use of persistent cookies for tracking habits and advertising effectiveness.
Persistent cookies are used to store your preferences for future visits, keep a more accurate account of how often you visit the site and return, how your use of the site may vary over time, and the effectiveness of advertising efforts.
Why it matters: Your online behavior, such as visit frequency, return rates, and how your site usage changes over time, is tracked by persistent cookies to inform advertising strategies.
We and others use persistent Cookies to store your preferences, so that they are available for your next visit, to keep a more accurate account of how often you visit the site, how often you return, how your use of the site may vary over time and the effectiveness of advertising efforts.
* Ensure you obtain all requested information;, paragraph 9 · Citation strength: strong
Cancellation and Renewal
Terms related to subscription, service, or account cancellation and renewal.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
Potentially hidden or subtle clauses that could surprise users.
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Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
Transparency and control-enhancing clauses that benefit users.
Protection90% confidence
Clear consent requirement for collection, processing, selling, or sharing personal information.
If consent is required, the company will obtain your explicit, informed consent before collecting, processing, selling, or sharing your personal information.
Why it helps: This ensures that your personal information will not be used, sold, or shared without your clear and informed permission when consent is legally mandated.
If consent is required, we will obtain your explicit, informed consent before collecting, processing, selling, or sharing your personal information.
Collection of Personal Information – Generally, paragraph 1 · Citation strength: strong
Protection90% confidence
Opt-out for sales of personal information and targeted ads for eligible locations.
If you are in an eligible location, you may opt out of the sale of your personal information or sharing/processing it for targeted ads via a 'Your Privacy Choices | Cookie Information' link or a Hilton Opt-out request.
Why it helps: This provides you with a mechanism to prevent your personal information from being sold or used for targeted advertisements, offering significant control over your data in eligible regions.
If you are in an eligible location and would like to opt out of the sale of your personal information or sharing/processing it for targeted ads, you may submit a request by clicking the “ Your Privacy Choices | Cookie Information” link at the bottom of the Hilton.com website when you access that site from an IP address that indicates your presence in a state that has enacted a privacy law.
Your Rights and Choices, paragraph 10 · Citation strength: strong
Protection90% confidence
Control over push and in-app notifications.
You can control whether the mobile apps send you push notifications by changing your mobile device's notification settings. If in-app messages are sent, the company will allow control for those in the apps' settings.
Why it helps: This gives you direct control over the types of notifications you receive, allowing you to manage interruptions and communication preferences.
You may control whether our mobile apps send you push notifications by changing your notification settings on your mobile device. If we engage in sending you in-app messages, we will allow control for those in our apps’ settings.