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Plain-English summary
Hinge retains user data for various periods following account closure or ban, including up to ten years for transaction data and several years for other data like customer care exchanges and profile data, based on legitimate interest or legal obligations. The platform also shares user data with other Match Group companies for purposes such as enhancing safety, personalizing experiences, and improving recommendation systems across their services. Additionally, Hinge shares certain information with third-party advertising partners for targeted advertising, by transforming user data into non-personally identifiable identifiers.
92% confidence
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Risk Flags
1 finding
Critical issues, red flags, and areas requiring immediate attention. These findings are high-severity.
high95% confidence
Data Retention for Legitimate Interest and Litigation
Hinge retains limited data based on its legitimate interest, such as customer care exchanges for five years, records of past accounts for three years, and profile data for one year in anticipation of potential litigation.
Why it matters: Even after account closure, Hinge may keep records of your customer care interactions, past accounts, and profile data for several years for business and legal reasons.
We maintain limited data on the basis of our legitimate interest: we keep customer care exchanges with you for five years from the date of the communication; customer care records and supporting data, as well as imprecise location of download/purchase, for five years in support of our safety efforts, to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim; information on the existence of past accounts and subscriptions for three years after the closure of your last account to ensure proper and accurate financial forecasting and reporting; profile data for one year in anticipation of potential litigation, for the establishment,
How Long We Retain Your Data, paragraph 3 · Citation strength: strong
Data Use
2 findings
Practices related to the collection, processing, and sharing of user data.
medium90% confidence
Sharing Data Across Match Group for Safety and Operations
Hinge shares data with other Match Group companies to enhance safety across platforms by identifying and banning bad actors, and to assist each other with data processing operations like customer care, marketing, and fraud prevention.
Why it matters: Your data can be shared with other Match Group companies for purposes including platform safety, fraud prevention, and operational assistance, potentially affecting your access to other Match Group services if you are banned from one.
To assist each other, as service providers, in data processing operations, such as data hosting and maintenance, customer care, marketing and targeted advertising, analytics, machine learning development and implementation, finance and accounting, legal support, payment processing, service improvement, data security and fighting against spam, abuse, fraud and other wrongdoings.
ID Data, paragraph 4 · Citation strength: strong
medium90% confidence
Sharing Data with Advertising Partners for Targeted Advertising
Hinge shares certain information with third-party advertising partners to improve the relevance of ads, including transforming email addresses, advertising identifiers, or phone numbers into non-personally identifiable identifiers for targeting or exclusion from campaigns.
Why it matters: Your data, such as email or phone number, may be used by advertising partners to target you with ads or exclude you from marketing campaigns, potentially leading to more personalized advertising.
To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can’t be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage.
ID Data, paragraph 1 · Citation strength: strong
Cancellation & Renewal
All clear
Terms related to subscription cancellation, automatic renewals, and account termination.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
All clear
Potentially overlooked clauses that may be to the user's disadvantage.
✓
Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
3 findings
These are the policies and features that help protect users.
Protection95% confidence
Notification of Material Policy Changes
Hinge commits to notifying users before material changes to the Privacy Policy take effect, allowing time to review the changes.
Why it helps: This allows users to be informed and review significant policy updates before they are implemented, ensuring they are aware of any new terms that may affect them.
We will notify you before material changes take effect so that you have time to review the changes.
Hinge's service is restricted to individuals 18 years of age or older, and the platform does not permit individuals under 18. A reporting mechanism is available for suspected underage members.
Why it helps: This policy aims to protect minors by preventing them from accessing the service and provides a way for users to report any suspected underage individuals.
Our service is restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our platform. If you suspect that a member is under the age of 18, please use the reporting mechanism available on the service.
Right to Opt-out of Targeted Advertising, Sales, and Sharing (US Residents)
US residents have the right to opt-out of activities that may be considered "targeted advertising," "sharing," or "selling" under applicable laws.
Why it helps: This gives US users control over how their data is used for certain advertising and sharing practices, allowing them to limit targeted ads and data disclosures.
If you live in the United States, you may opt out of activities that may fall under the legal definitions of “targeted advertising,” “sales,” or “sharing” under applicable laws
Right to delete personal data, paragraph 4 · Citation strength: strong
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