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Plain-English summary
Linktree's policy includes a significant risk regarding data handling: third-party processing is not controlled by Linktree (risk_flags-1). User profiles are public by default (risk_flags-2). Furthermore, user content is subject to automatic scanning and moderation (data_use-1).
90% confidence
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Risks to be aware of
These findings are material risks in the policy.
high95% confidence
Third-party processing is not controlled by Linktree
Linktree facilitates connections with various third parties, but once you interact with a third party, Linktree does not control how your personal information is processed by that third party.
Why it matters: Users' personal information may be processed by third parties without Linktree's control after direct interaction.
Linktree enables connections between Linktree Users and third parties, such as brands, advertisers, social platforms, AI-providers, and affiliate partners. Once you interact with a third party—such as by adding Linktree as an integration, clicking a link, subscribing to a brand’s updates, or making a purchase through a third-party link—Linktree does not control how your personal information is processed by that third party.
Third-party processing and responsibilities, paragraph 1 · Citation strength: strong
medium95% confidence
User Profiles are public by default
User Profiles, including any information or content displayed on them, are public by default and discoverable and visible by anyone.
Why it matters: Information and content on User Profiles are publicly accessible unless users actively restrict access.
User Profiles—including any information or content displayed on them—are public by default and discoverable and visible by anyone. Users may elect to restrict access to their profile by enabling password protection, which limits access to individuals who possess the required password.
* [Linktree group companies](https://linktr.ee/s/privacy/#GroupCompanies), paragraph 4 · Citation strength: strong
Data Use & Sharing
This section outlines how your data is used and shared.
medium90% confidence
Automatic scanning and moderation of user content
Linktree may automatically scan user content, including User Profiles, links, communications, and searches, to ensure compliance with Terms of Service and Community Standards.
Why it matters: User-generated content is subject to automatic review, which can lead to content warnings, removal, or account suspension.
We may undertake automatic scanning of your content—including User Profiles, links, communications (such as messages), and searches you perform—to support compliance with our Terms of Service and Community Standards.
Information we collect, paragraph 13 · Citation strength: strong
Cancellation & Renewal
This section explains how cancellation and renewal work.
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Other 'Gotchas'
These are other noteworthy aspects of the policy that could be of concern.
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Protections
These are the protections and user-benefiting clauses in the policy.
Protection95% confidence
Biometric data from age verification is not shared or stored
If age verification involves selfie analysis by Yoti, the biometric data generated is not shared with Linktree and is deleted by Yoti shortly after age estimation. Linktree does not store or retain biometric templates or facial recognition data.
Why it helps: Protects users' biometric data by ensuring it is not shared with Linktree and is promptly deleted by the third-party age assurance provider.
If you choose this method, your image will be processed by Yoti solely for the purpose of estimating your age. The biometric data generated during this process is not shared with Linktree and is deleted by Yoti shortly after the age estimation is completed in accordance with our contractual arrangements with them. Linktree does not store or retain biometric templates or facial recognition data. You can find further information about Yoti in their privacy notice.
Information we collect, paragraph 10 · Citation strength: strong
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