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Privacy policy

Lululemon

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Score85.0
Reviewed
Policy typePrivacy policy
Concern findings3
Protections0
Source supportStrong

Source provenance

Verified official source
Retrieved
Published

Snapshot hash 28c6580f3c40879d0d182bf04274c2cfd7589b6a2c9241d765b64bf01a5703e9

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

The privacy policy indicates that Lululemon collects a wide array of personal data, including 'any other information or content you provide,' 'audio, video, or sensory data' in stores or during calls, and that it may make inferences about you from the data it collects. Users should be aware that their content, communications, and even physical presence in stores can be recorded and used to draw conclusions about them.

85% confidence

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Risk Flags

Critical issues that pose a material, hard-to-reverse harm to the user. These are often non-negotiable terms that can lead to significant financial loss, irreversible privacy exposure, difficult account recovery, or severely limited legal recourse.

Not clearly stated: There were no risk flags that met the direct citation and confidence requirements. One example that was considered but removed was: The policy states that changes will be notified by revising the date at the top of the Privacy Policy, and material changes will receive additional notice (such as a statement on the websites’ homepages or a notification). While this indicates a lack of individual notice for non-material changes, this is a very common practice and does not directly state a material, hard-to-reverse harm, so it was excluded from being classified as a risk flag.

Data Use

This section evaluates how your data is collected, processed, and shared. It focuses on practices that might be overly broad, lack transparency, or could lead to unexpected uses of personal information beyond the primary service.

medium90% confidence

Broad Collection of User Content Data

The policy collects any information or content users provide, including opinions, feedback, preferences, text, and images, which may be required to utilize certain features of the services.

Why it matters: Lululemon collects any information or content you provide, such as when you rate workouts, provide design or product feedback, make other submissions to us, participate in any of our experiential offerings in our stores or at other locations sponsored by us, or use other features of our Services. This collected data may include your size, fit, goals, opinions, feedback, preferences, text, and images.

We collect any other information or content you provide to us, such as when you rate workouts, provide design or product feedback, make other submissions to us, participate in any of our experiential offerings in our stores or at other locations sponsored by us, or use other features of our Services that may be offered from time to time, which may require the collection of certain personal data in order to utilize the features. Examples of user content may include information about your size, fit, goals, opinions, feedback, preferences, text, images, and any other personal data you choose to provide in your interactions with us.

PERSONAL DATA YOU PROVIDE DIRECTLY TO US, paragraph 6 · Citation strength: strong

medium90% confidence

Collection of Audio, Video, or Sensory Data

The policy states that audio, video, or sensory information is collected when users visit stores, participate in product tests/market research, or call customer service.

Why it matters: Lululemon collects video recordings when you visit their stores. They also collect sensory data when you participate in a product test or market research survey that requires sensory data, and audio or video recordings when you call their Guest Education Centre.

We collect audio, video, or sensory information from you. Examples of such data include video recordings when you visit our stores, sensory data when you participate in a product test or market research survey requiring sensory data, or audio or video recordings when you call our Guest Education Centre.

PERSONAL DATA WE COLLECT AUTOMATICALLY, paragraph 4 · Citation strength: strong

medium90% confidence

Inferences About Users are Made from Collected Data

Lululemon may derive information or draw inferences about users based on the personal data it collects, such as inferring location from an IP address or purchasing habits from browsing behavior.

Why it matters: Lululemon may infer your location based on your IP address, or your purchasing habits based on your browsing behavior on their Services.

We may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address, or your purchasing habits based on your browsing behavior on our Services.

PERSONAL DATA WE DERIVE, paragraph 1 · Citation strength: strong

Cancellation & Renewal

This section examines unfavorable conditions related to service cancellation, subscription renewals, and refund policies. It highlights terms that might make it difficult for users to stop using the service or get their money back.

Not clearly stated: There were no cancellation or renewal findings that met the direct citation and confidence requirements.

Gotchas

This section covers less obvious clauses that could be problematic for users. These are often hidden in the fine print and can include one-sided terms, unexpected limitations, or clauses that shift responsibility unfairly to the user.

Not clearly stated: There were no gotchas that met the direct citation and confidence requirements.

Protections

This section highlights clauses that are beneficial to the user, offering safeguards, clear rights, and transparent practices. These terms demonstrate a commitment to user welfare and can include strong data privacy assurances, clear cancellation policies, or robust support systems.

Not clearly stated: No explicit protections were identified in the provided text.

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