Snapshot of the source text at fetch time, not a live mirror of the policy page.
Plain-English summary
Lime's privacy policy indicates several areas of concern. Your information, including trip history and location data, may not be fully deleted even after account closure (risk_flags-1) and could be transferred to countries with weaker data protection laws (risk_flags-2). The company may utilize facial recognition technology (data_use-1), share de-identified trip data with third parties for research (data_use-2), and collect video footage during your rides (data_use-3). If you use Lime for Business, your employer will be informed about your ride data(data_use-4). Additionally, third parties might use tracking technologies for targeted advertising (data_use-5), and your information could be shared with government agencies for policy violations or illegal activities (data_use-6). The policy can also change, with only material changes being communicated to you (risk_flags-3).
92% confidence
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Risk Flags
Critical issues that represent material, hard-to-reverse harm. These are often deal-breakers that make a service unsafe to use.
high95% confidence
Information retained after account deletion
Lime states that even after account deletion, it may take additional time to fully delete information and that some information from deleted accounts may be retained to prevent fraud, collect fees, enforce agreements, comply with legal obligations, or enforce legal rights.
Why it matters: Even after you delete your account, Lime may not immediately or fully delete your information, and may retain some of it for various purposes including legal compliance or enforcing agreements.
When you delete your account, it may take us additional time to fully delete your information from our databases and system logs. We may also retain information from deleted accounts to prevent fraud, collect fees, enforce the [User Agareement](https://www.li.me/user-agreement), to comply with our legal obligations or enforce our legal rights.
**How Long We Keep Information**, paragraph 6 · Citation strength: strong
high90% confidence
User information may be transferred to countries with different data protection levels
Lime states that user information may be transferred to or from various global locations for service provision and that certain countries outside the EEA, Switzerland, or the UK may not offer the same level of data protection as a user's home country.
Why it matters: Your information might be transferred and stored in countries that do not have the same data protection standards as your home country, potentially exposing your data to different legal and privacy risks.
As we offer our Services in many locations globally, we may transfer your information to or from these locations for the purposes of providing you Services.
**How We Transfer Your Information**, paragraph 1 · Citation strength: strong
medium95% confidence
Policy changes can occur, and users will only be informed of material changes
Lime states that it may change its Privacy Notice from time to time and will inform users about any material changes.
Why it matters: Your privacy terms may change without your explicit consent. Only "material" changes will be communicated, leaving other modifications to be discovered by you if you frequently check the policy.
We may change this Privacy Notice from time to time. We will inform you about any material changes.
This section reviews how your data is collected, used, and shared, focusing on practices that might be overly broad, unexpected, or have negative implications.
medium95% confidence
Facial recognition technology used for identity and age verification
Lime uses facial recognition technology to confirm your identity and age by verifying if your selfie matches your government issued identification.
Why it matters: Lime uses facial recognition technology to verify your identity and age, which may raise privacy concerns regarding biometric data processing.
confirm your identity and that you are old enough to use our products by verifying your selfie matches your government issued identification (e.g., driver’s license) such as by using facial recognition technology;
**How We Use Information**, paragraph 4 · Citation strength: strong
medium90% confidence
Sharing de-identified trip data for research and business purposes
After removing certain identifiers, Lime may share your information, including individual trip records and trip location history, with third parties for research, business, or other purposes, combining it with similar information from other users.
Why it matters: Your de-identified trip data, including location history, can be shared with third parties for various purposes, including research, even if your name, phone, and e-mail address are removed. This could enable insights into your travel patterns.
After removing certain identifiers, such as your name, phone, and e-mail address (where provided), and combining the resulting information with similar information from other users, Lime may share your information, including individual trip records and trip location (journey) history, with third parties for research, business or other purposes.
We share your information with:, paragraph 2 · Citation strength: strong
medium90% confidence
Monitoring and collecting images/video of your ride
Lime monitors, tracks, and services Lime vehicles, which may include collecting images and/or video footage of your ride when you are using the vehicle.
Why it matters: Lime may collect images and/or video footage during your ride for monitoring, tracking, and servicing vehicles, which could capture your likeness or surrounding environment.
monitor, track and service the Lime vehicles, including when they are in use by you. Where applicable, this includes collecting images and/or video footage of your ride;
**How We Use Information**, paragraph 5 · Citation strength: strong
medium95% confidence
Sharing information with employers for Lime for Business accounts
If you use Lime for Business, Lime will share your information, including data about your rides, with your employer for reporting purposes and to enable your employer to pay for your rides.
Why it matters: Your employer will receive information about your rides if you use a Lime for Business account, which could impact your privacy due to employer monitoring.
If you use Lime for Business, we will share your information with your employer, including data about the rides you take as part of a corporate account. We share this information for reporting purposes, and as necessary to provide the Lime for Business services and to enable your employer to pay for your rides.
We share your information with:, paragraph 4 · Citation strength: strong
medium90% confidence
Use of cookies and similar technologies by third parties for targeted ads
Lime and third parties collect information from your device, and third parties may use this technical information (including IP address, device token) to provide measurement services and targeted ads, as explained in the Cookies Policy.
Why it matters: Third parties use tracking technologies on Lime's services to collect your data for targeted advertising, meaning your browsing and app usage might be monitored to serve you personalized ads.
Lime and third parties (such as Facebook) collect **information from your browser, computer, or mobile device**, which provide us with technical information such as your device's IP address and device token when you access or use the Services. We use cookies and similar tracking technologies (like pixels and tags) to provide our Services, including to protect the security of the Service, remember your settings and to gather analytics information about you. Third parties may use the technical information to provide measurement services and targeted ads.
**The Types of Information We Collect and Receive**, paragraph 10 · Citation strength: strong
medium95% confidence
Sharing information with government agencies for policy enforcement and investigations
Lime may share your information with government, municipal, regulatory, and law enforcement agencies to detect, investigate, and prevent activities that may violate Lime's policies or terms, or be illegal, including traffic or parking violations or accidents.
Why it matters: Your information, including details about your activities, may be shared with government agencies without your explicit consent to investigate potential violations or illegal activities, leading to potential legal or punitive action against you.
detect, investigate, and prevent activities that may violate Lime's policies or [terms](https://www.li.me/user-agreement) or be illegal, including in cases of traffic or parking violations or accidents, which may include sharing information with government agencies, such as law enforcement agencies and municipal authorities, which may be located outside of your home country;
**How We Use Information**, paragraph 14 · Citation strength: strong
Cancellation & Renewal
This section focuses on clauses related to account termination, service cancellation, and subscription renewals. Key issues include difficult cancellation processes, automatic renewals without clear consent, or penalties for ending service.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
Unexpected or less-than-obvious clauses that may be to your detriment. These are not necessarily deal-breakers, but you should be aware of them.
✓
Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
These clauses, if present, are good for users. They may include commitments to data minimization, clear data deletion policies, explicit user consent requirements, or advanced notice of policy changes.
Protection95% confidence
Right to object to direct marketing
You have the right to object to the processing of your information for direct marketing purposes at any time.
Why it helps: You maintain control over whether your data is used for direct marketing, allowing you to opt-out if you do not wish to receive such communications.
**Right to object (marketing)** - You have the right to object to processing for direct marketing purposes at any time.
**How Long We Keep Information**, paragraph 11 · Citation strength: strong
Protection95% confidence
Right of access to your information
You can access much of your information by logging into your account and can also request a copy of the information Lime has about you, along with explanations of how it's used.
Why it helps: You have the ability to review your personal data and understand its usage, which promotes transparency and allows you to verify its accuracy.
**Right of access** - You can access much of your information by logging into your account. You can also request a copy of the information we have about you and information explaining how the information is used.
**How Long We Keep Information**, paragraph 13 · Citation strength: strong
Protection95% confidence
Right of rectification for inaccurate information
You have the right to request that Lime rectify inaccurate information about you, and you may be able to edit this information directly in the Lime app settings.
Why it helps: This ensures you can correct any incorrect personal information Lime holds, helping to maintain data accuracy and prevent issues arising from misinformation.
**Right of rectification** - You have the right to request that we rectify inaccurate information about you. You may be able to edit this information in the Settings of the Lime app.
**How Long We Keep Information**, paragraph 14 · Citation strength: strong
Protection95% confidence
Right of erasure for your information
You have the right to request that Lime delete your information.
Why it helps: This right provides you with control over your personal data, allowing you to have it removed from Lime's systems upon request, enhancing your privacy.
**Right of erasure** - You have the right to request that we delete your information.
**How Long We Keep Information**, paragraph 15 · Citation strength: strong
Protection95% confidence
Right to restrict processing of your information
In certain cases, you have the right to temporarily restrict the processing of your information by Lime, provided there are valid grounds for doing so.
Why it helps: This gives you the power to temporarily limit how Lime processes your data under specific conditions, providing a safeguard if you have concerns about its use.
**Right to restrict processing** - You have the right, in certain cases, to temporarily restrict the processing of your information by us, provided there are valid grounds for doing so.
**How Long We Keep Information**, paragraph 16 · Citation strength: strong
Protection95% confidence
Right to data portability
You may have the right to receive certain of your information in a structured, commonly used, and machine-readable format and to transmit such information to another controller.
Why it helps: This enables you to easily transfer your data to other services, promoting interoperability and giving you greater control over your digital footprint.
**Right to data portability** - You may have the right to receive certain of your information in a structured, commonly used and machine-readable format and to transmit such information to another controller.
**How Long We Keep Information**, paragraph 17 · Citation strength: strong
Protection90% confidence
Right to withdraw consent
You have the right to withdraw consent at any time, for example, if you previously consented to direct marketing. This withdrawal will not affect the lawfulness of processing based on consent before its withdrawal, and Lime may continue to use your information as permitted or required by law.
Why it helps: You can revoke your permission for certain data processing activities at any time, giving you ongoing control over how your information is used, even if past actions remain lawful.
**Right to withdraw consent** - Where you have previously provided your consent, such as to send you direct marketing, you have the right to withdraw consent at any time. However, this will not affect the lawfulness of the processing based on consent before its withdrawal. Furthermore, even in case of a withdrawal, we may continue to use your information as permitted or required by law.
**How Long We Keep Information**, paragraph 18 · Citation strength: strong
Protection95% confidence
Clear process for exercising rights and contacting DPO
You can exercise your rights by visiting the Lime Privacy Center or by contacting Lime's Data Protection Officer via email at privacy@li.me. You also have the right to lodge a complaint with your local supervisory authority for data protection.
Why it helps: The policy provides clear avenues for users to exercise their privacy rights and seek recourse, making it easier to manage personal data and address concerns.
To exercise your rights go to the [Lime Privacy Center](https://privacy.li.me/) to submit your request. You can also contact Lime's Data Protection Officer via email at [privacy@li.me](mailto:privacy@li.me).
**How Long We Keep Information**, paragraph 10 · Citation strength: strong
Protection95% confidence
Option to opt-out of promotional communications
You can change the types of communications you receive from Lime, including opting out of promotional communications, by updating your communication preferences in your account profile.
Why it helps: This allows you to control the marketing messages you receive, reducing unwanted spam and customizing your communication experience.
If you would like to change the types of communications you receive from us, including opting out of promotional communications from us, you may do so at any time by updating the communication preferences specified in your account profile.
**How Long We Keep Information**, paragraph 22 · Citation strength: strong
Protection90% confidence
Choice to not provide information by not using services
Lime states that if you do not want them to collect your information, you should not use the Services.
Why it helps: While basic, this clause explicitly states that using the service implies consent to data collection, and not using it is the ultimate way to prevent data collection.
If you do not want Lime to collect your information, please do not use the Services.
**How Long We Keep Information**, paragraph 21 · Citation strength: strong
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