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Plain-English summary
The policy outlines extensive data collection, including personal information you provide, online activity across various services, and data from third-party partners (data_use-1, data_use-2, data_use-4). The company uses third-party tools to monitor mouse movements, clicks, and keystrokes on some pages (data_use-3). Profiles are built from this data and external sources for personalized advertising (data_use-5, data_use-6). Failure to provide required information may prevent access to services (risk_flags-1). CCTV and security surveillance may record your presence at company premises or events (risk_flags-2). Personal information may also be processed for the legitimate interests of third-party service providers (gotchas-1).
89% confidence
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Risk Flags
Critical issues that pose significant privacy or financial risks.
high95% confidence confidence
Failure to provide required information may prevent service access
If you fail to provide information that is required by law or necessary for a contract, the company may not be able to provide the Paramount Services to you.
Why it matters: You may be unable to access or use the services if you do not provide certain personal information, even if you prefer not to share it.
Some of the information we ask you to provide is required by law or necessary to enter into a contract with us. If you fail to provide us with this information, we may not be able to provide the Paramount Services to you.
Information you provide when you attend a live event, paragraph 2 · Citation strength: strong
medium90% confidence confidence
Collection of CCTV and security surveillance data
The company collects videos and images recorded by security surveillance of its premises, including CCTV, when you attend events, visit offices, or attend live performances or tapings as an audience member.
Why it matters: Your presence may be recorded by CCTV or security cameras when you visit the company's premises or attend their events, potentially without explicit individual consent at the point of collection.
In addition to location data, we collect videos and images recorded by security surveillance of our premises, including CCTV automatically when you attend one of our events, visit our offices, or attend a live performance or taping of one of our programs as a member of the audience.
Practices related to the collection, use, and sharing of personal information, including with third parties.
medium90% confidence confidence
Broad collection of provided personal information
The company collects various types of personal information you provide when you sign up, interact with services, make purchases, post content, participate in market research, contact them directly, provide information about others, do business with them, or interact offline and at live events.
Why it matters: A wide range of personal information you provide directly to the company is collected, which could include sensitive details depending on your interactions.
When you sign up for the Paramount Services or email communications, enter or participate in our contests, giveaways or competitions, sweepstakes, and promotions, or attend one of our events, we collect the information you provide, such as your name, username and password, email address, phone number, date of birth and information about your preferences and interests. On some of the Paramount Services, you may provide us with demographic data, such as age and gender.
Automatic collection of online activity and identifiers on third-party services
The company automatically collects personal information, including device IDs, unique identifiers, and online activity data, when you use certain Paramount Services, including when you interact with those services on sites, platforms, and services operated by other companies (Third-Party Services).
Why it matters: Your online activities and device identifiers are automatically collected across a wide range of Paramount services and third-party platforms, potentially increasing the scope of data collected about you.
We collect and receive personal information associated with you and your device automatically when you use certain Paramount Services, including when you interact with the Paramount Services on sites, platforms, and services operated by other companies (“Third-Party Services”). Your device could include your computer, mobile device, gaming system, smart TV, or other streaming devices. We collect and receive device IDs and other unique identifiers and online activity data using device-based tracking technologies such as cookies, pixels, tags, beacons, scripts, and similar technologies.
INFORMATION WE COLLECT AUTOMATICALLY, paragraph 1 · Citation strength: strong
medium90% confidence confidence
Third-party tracking tools for user interaction analysis
On certain pages of the Paramount Services, third-party tools are used to look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit.
Why it matters: Third-party tools monitor your interactions on certain pages of the services, potentially capturing detailed information about how you use the platform, including what you type or click.
On certain pages of the Paramount Services, we use third-party tools to help us look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit.
INFORMATION WE COLLECT AUTOMATICALLY, paragraph 1 · Citation strength: strong
medium90% confidence confidence
Extensive data collection from business partners
The company collects information from business partners, which can include online identifiers, demographic data, purchasing behavior, and information about your online activities or preferences. The collection and use of this information by partners is subject to their privacy policies.
Why it matters: A wide variety of your personal data, including online activity and purchasing behavior, may be shared with the company by its business partners, whose data collection practices are governed by their own privacy policies.
The information our business partners provide to us varies depending on the nature of their services and may include online identifiers, demographic data, purchasing behavior, and information about your online activities or preferences. The collection and use of information by such business partners is described in, and subject to, their respective privacy policies.
Information from our partners, paragraph 2 · Citation strength: strong
medium90% confidence confidence
Profile building with third-party data for personalized advertising
The company partners with various companies, including data licensors, aggregators, advertising networks, and analytics providers, to track your activity across Paramount Services and Third-Party Services to build a profile about you for personalized advertising.
Why it matters: Your online activities are tracked across multiple services and combined with third-party data to build a profile for personalized advertising, which may lead to more targeted ads.
We partner with companies, including data licensors and aggregators, advertising networks, data analytics providers, and other advertising partners, to help us track your activity across the Paramount Services, as well as Third-Party Services, so that we can build a profile about you that helps us display personalized ads to you on the Paramount Services and other Third-Party Services.
Information from our partners, paragraph 5 · Citation strength: strong
medium90% confidence confidence
Derivation of information about user preferences and habits
The company derives additional information or draws inferences about you, such as your preferences, interests, approximate location, and likely purchasing habits, based on collected information from direct interactions, automatic device collection, and third parties.
Why it matters: The company creates inferred profiles about your preferences, interests, location, and purchasing habits from various data sources, which can be used for targeted content and advertising.
We derive additional information or draw inferences about you based on the information we have collected from you directly, automatically through your device, or through third parties, such as research agencies and data companies. This may include information about your preferences, interests, approximate location, and likely purchasing habits.
INFORMATION WE DERIVE, paragraph 1 · Citation strength: strong
Cancellation & Renewal
Terms related to subscription cancellation, auto-renewal, and refunds.
Not clearly stated: Information regarding cancellation and renewal policies, including auto-renewal mechanisms or conditions for refunds, is not clearly stated in the provided clauses. The clauses focus on data collection and use but do not detail the terms under which users can cancel services or subscriptions.
Gotchas
Potentially overlooked clauses that could be unfavorable to users.
medium85% confidence confidence
Processing personal information for third-party legitimate interests
The company processes your personal information when it is necessary for providers of Third-Party Services to achieve their legitimate interests.
Why it matters: Your personal information may be used by third-party service providers for their own legitimate interests, which could expose your data to uses beyond the company's direct control or your direct benefit.
For the above purposes, we process your personal information when this is **necessary for us to achieve our legitimate interests** or **where this is necessary for providers of Third-Party Services to achieve their legitimate interests**.
Commitments and features that protect user privacy, security, and control.
Not clearly stated: The provided clauses describe data collection and usage but do not clearly articulate specific protective measures such as data minimization commitments, detailed user controls for data, clear refund policies, or specific security protocols beyond general statements about managing safety and security. While there is a mention of a balancing test for legitimate interests, it is not described as a user protection, but rather a legal basis for processing.
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