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Plain-English summary
Priceline transfers personal data of users located outside the US to the US, where data protection may not be equivalent to their home jurisdiction (risk_flags-0001). The company's privacy policy does not apply to third-party sites linked from its platform, and users engage with such sites at their own risk. Personal data may be transferred to new entities if Priceline undergoes business changes like mergers or acquisitions. Priceline also reserves the right to disclose personal data to comply with legal obligations or to protect itself and others from fraudulent activities.
90% confidence
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Follow up on findings with grounded answers from this review. Not legal advice.
Risk Flags
1 finding
Critical issues and red flags that could lead to significant harm for the user. These are often indicators of potential legal or financial risk, or a serious breach of privacy expectations.
high95% confidence
Data transfer to a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction
If you are located outside the US, your Personal Data will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction.
Why it matters: If you are located outside the US, your personal data will be transferred to the US, where the level of data protection may not be equivalent to that in your home country.
Our site is operated in the United States. If you are located outside the US, your Personal Data will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction.
Cross-Border Data Transfers, paragraph 1 · Citation strength: strong
Data Use
All clear
How the company collects, uses, shares, and protects your data. This section also covers data retention and your rights regarding your data.
✓
Looking good
No data-use concerns flagged
Verbaterm only flags concerns it can cite. No source-backed data-use findings are shown here.
Cancellation & Renewal
All clear
Details about how users can cancel services, terminate accounts, and manage renewals, including any associated fees or conditions.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
All clear
Unexpected or subtle clauses that might limit user rights, impose obligations, or lead to unforeseen consequences. These often require careful reading to identify.
✓
Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
6 findings
Provisions that safeguard user rights, privacy, and security. These are commitments made by the company to protect its users.
Protection95% confidence
Children's privacy protection
Priceline does not knowingly collect Personal Data from children under 16 years of age, and requires users to be at least 18 years old to use the site.
Why it helps: This commitment helps protect the privacy of children by setting an age limit for site usage and explicitly stating that data from those under 16 is not knowingly collected, except in limited circumstances with parental consent for specific travel services.
You must be 18 years or older to use the site. Our Services are not directed at or intended for use by children. We do not knowingly collect Personal Data from children under 16 years of age. The limited circumstances we might need to collect the Personal Data of children under 16 years old include: as part of a reservation, the purchase of other travel-related services, or in other exceptional circumstances (such as features addressed to families). Again, this will only be used and collected as provided by a parent or guardian and with their consent.
Children, paragraph 1 · Citation strength: strong
Protection90% confidence
User control over direct marketing
Users have control over the use of their Personal Data for direct marketing and can opt-out by using an unsubscribe hyperlink, updating their account profile, or submitting a form.
Why it helps: Users can stop receiving unwanted marketing communications, which helps them manage their inbox and control how their data is used for promotional purposes.
You have control regarding our use of your Personal Data for direct marketing . If you would prefer not to receive notices of special savings or promotions, or other marketing materials or offers, you may simply opt out from receiving them by using the unsubscribe hyperlink provided in any communication, updating your choices in your account profile here or by submitting the form here .
Disclosing Your Personal Data, paragraph 19 · Citation strength: strong
Protection95% confidence
User ability to change, access, or delete Personal Data
Priceline understands that users may want to change, access, or delete their Personal Data and provides methods to do so via accessing a profile or using a specific form.
Why it helps: Users have agency over their personal information, allowing them to review, modify, or remove it, which supports data privacy and accuracy.
Priceline understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by using the form available here .
Data Subject Rights, paragraph 1 · Citation strength: strong
Protection90% confidence
Identity verification for data requests
To protect privacy and security, Priceline verifies identity before acting on a request to change, access, or delete Personal Data, typically responding within 30 days of verification.
Why it helps: This measure protects user data from unauthorized access or modification by ensuring that only the legitimate owner can make changes or access sensitive information.
To protect your privacy and security, we will need to verify your identity before acting on a request. In most circumstances, we will then answer your request within 30 days of verification.
Exercising Your Data Subject Rights, paragraph 1 · Citation strength: strong
Protection90% confidence
Right to appeal rejected data subject rights requests
If a request to exercise data subject rights is rejected, users will receive notification with reasons and instructions on how to appeal, with a response to the appeal within 45 days.
Why it helps: This provides a mechanism for users to challenge decisions regarding their data rights, ensuring a fair process and accountability for rejected requests.
If your request to exercise your data subject rights is rejected, you will receive a notification with the details of reason for rejection and instructions about how to make an appeal. We will respond to you within 45 days of your appeal submission.
Exercising Your Data Subject Rights, paragraph 8 · Citation strength: strong
Protection90% confidence
Notification of material changes to Privacy & Cookies Policy
Priceline will notify users by email or through a prominent notice on the site if any material changes are made to its Personal Data collection and use practices before the changes become effective.
Why it helps: This ensures users are informed of important updates to the policy, allowing them to understand how their data will be handled and make informed decisions.
If we make any material changes to our Personal Data collection and use practices, we will notify you by email (sent to the email address specified in your account) or through a prominent notice on the site prior to the change becoming effective.
Changes to the Privacy & Cookies Policy, paragraph 1 · Citation strength: strong
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