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Plain-English summary
Priceline transfers personal data of users located outside the US to the US, where data protection may not be equivalent to their home jurisdiction (risk_flags-1). The company can release personal data to comply with legal processes or to protect its rights (risk_flags-2). Personal data is shared with various third-party service providers like airlines, hotels, and car rental agencies (data_use-1), and within its corporate family for integrated services, marketing, and fraud detection (data_use-2). Additionally, internet activity and general geolocation data are shared with analytics and marketing vendors, which may be considered a 'sale' or 'sharing' in some areas (data_use-3).
90% confidence
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Risk Flags
These are the highest severity privacy and data security risks.
high95% confidence confidence
Personal data transferred to the US from outside the US may not have an equivalent level of protection.
If users are located outside the US, their Personal Data will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as their home jurisdiction.
Why it matters: Users located outside the US have their personal data transferred to the US, where data protection laws may be weaker than in their home country.
Our site is operated in the United States. If you are located outside the US, your Personal Data will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction.
Summary of key issues, paragraph 1 · Citation strength: strong
high90% confidence confidence
Personal Data may be released to comply with legal processes or to protect the company's rights.
Priceline reserves the right to release Personal Data in order to comply with applicable law or to comply with a judicial proceeding, court order, or legal process.
Why it matters: Your personal data may be disclosed to third parties to comply with legal obligations or protect the company's interests, potentially without your direct consent or notification.
Priceline reserves the right to release Personal Data in order to comply with applicable law or to comply with a judicial proceeding, court order, or legal process served on us: We may also release Personal Data to enforce or apply Terms and Conditions applicable to the services, to protect us or others against fraudulent or inappropriate activities, or to otherwise protect the rights, property or safety of Priceline, our affiliated companies, our customers, or others.
[](https://www.priceline.com/static-pages/privacy-policy.html)4. Disclosing Your Personal Data, paragraph 10 · Citation strength: strong
Data Use & Sharing
This section outlines how your data is used, shared, and for what purposes.
medium90% confidence confidence
Personal data shared with third-party service providers like airlines, hotels, and car rental agencies.
Priceline may disclose your Personal Data with airlines, hotels, car rental agencies or other involved third parties.
Why it matters: Your personal data can be shared with various third-party suppliers, which means their privacy policies will also apply to your information.
We may disclose your Personal Data with airlines, hotels, car rental agencies or other involved third parties.
[](https://www.priceline.com/static-pages/privacy-policy.html)4. Disclosing Your Personal Data, paragraph 3 · Citation strength: strong
medium90% confidence confidence
Personal Data shared within the corporate family for various business purposes, including marketing.
Priceline discloses user information with its affiliates and subsidiaries, including Booking Holdings Inc. and its other subsidiaries, for purposes such as providing integrated services, personalized offers, marketing communications, enabling single sign-on, providing customer support, detecting fraud, analyzing user behavior, and ensuring compliance with law.
Why it matters: Your personal data is shared across a large network of affiliated companies, including for marketing, which may result in more targeted advertisements and communications from various brands.
* To provide personalized offers or send you marketing communications with your consent or as otherwise permitted by applicable law. * To enable "single sign-on", i.e., allowing you to log into a shared account for multiple Booking Holdings Inc. brands using a single set of log-in credentials, which allows us to, for example, show your reservations and bookings made through the websites, applications, and services of our group companies on your account page, and allow our group companies to show information in your respective account(s) with them. * To provide customer support services.
[](https://www.priceline.com/static-pages/privacy-policy.html)4. Disclosing Your Personal Data, paragraph 5 · Citation strength: strong
medium90% confidence confidence
Personal data shared with analytics and marketing vendors, which may be considered a "sale" or "sharing" in some jurisdictions.
Priceline may disclose internet or other electronic network activity information and general geolocation data based on IP address with marketing and advertising networks, data analytics providers, and other vendors for marketing or analytics services.
Why it matters: Your online activity and general location data may be shared with marketing and analytics companies, potentially categorized as a 'sale' or 'sharing' of your personal data under some laws, leading to targeted advertising.
As described below in section 6, [Our Policy on Cookies and Other Tracking Technologies](https://www.priceline.com/static-pages/privacy-policy.html#section6), we may disclose internet or other electronic network activity information about you, as well as general geolocation data based on IP address, with marketing and advertising networks, data analytics providers, and other vendors who provide marketing or analytics services to us. In certain jurisdictions, such sharing may be considered a "sale" or "sharing" of your Personal Data for which you have the right to opt out under applicable law.
[](https://www.priceline.com/static-pages/privacy-policy.html)4. Disclosing Your Personal Data, paragraph 8 · Citation strength: strong
Cancellation & Renewal
Key details about cancelling the service, or how the service may automatically renew.
Not clearly stated: No information regarding cancellation or renewal policies for services was found.
Gotchas
Unexpected or less-than-obvious clauses, but not as severe as 'Risk Flags'.
✓
Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
These clauses, commitments, or controls benefit the user.
Protection95% confidence confidence
Right to control personal data for direct marketing.
Users have control over the use of their Personal Data for direct marketing and can opt-out of receiving promotional materials.
Why it helps: Users can stop receiving unwanted marketing communications, reducing spam and respecting their preferences.
**You have control regarding our use of your Personal Data for direct marketing**. If you would prefer not to receive notices of special savings or promotions, or other marketing materials or offers, you may simply opt out from receiving them by using the unsubscribe hyperlink provided in any communication, updating your choices in your account profile [here](https://www.priceline.com/myprofile/getAlertsSignup.do?dact=%2Fmyprofile%2FgetAlertsSignup.do) or by submitting the form [here](https://privacyportal.onetrust.com/webform/ed33089b-b15b-43c7-959d-159b21cbc527/897b811f-ebca-4def-bc29-5a7dbc6fd3d6).
[](https://www.priceline.com/static-pages/privacy-policy.html)4. Disclosing Your Personal Data, paragraph 13 · Citation strength: strong
Protection90% confidence confidence
Users can control the use of cookies.
Users can control the use of cookies on the site and opt out of cookies used for cross-context behavioral advertising.
Why it helps: Users can manage their privacy preferences by choosing to limit or prevent tracking through cookies, thereby controlling personalized advertising.
However, you can always exercise control over our use of Personal Data for direct marketing ([click here for details](https://www.priceline.com/static-pages/privacy-policy.html#section5)) and you can control the use of cookies on our site ([click here for details](https://www.priceline.com/static-pages/privacy-policy.html#)).
[](https://www.priceline.com/static-pages/privacy-policy.html)3. Use of Your Personal Data, paragraph 4 · Citation strength: strong
Protection90% confidence confidence
Ability to change, access, or delete Personal Data.
Priceline states that users may want to change, access, or delete their Personal Data, and they can do so by accessing their profile or using a provided form.
Why it helps: Users have control over their personal information, allowing them to correct inaccuracies, review what data is held, or request its removal.
Priceline understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by using the form available [here](https://privacyportal.onetrust.com/webform/ed33089b-b15b-43c7-959d-159b21cbc527/897b811f-ebca-4def-bc29-5a7dbc6fd3d6).
Summary of key issues, paragraph 1 · Citation strength: strong
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