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Privacy policy

SHEIN

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Score70.0
Reviewed
Policy typePrivacy policy
Concern findings5
Protections0
Source supportStrong

Source provenance

Verified official source
Retrieved
Published

Snapshot hash 26b4174f7fdeb58cc5cf450fd27459628e5afd311f21a5d21377181364b6801f

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

SHEIN's policy indicates that by continuing to use their services, users are implicitly agreeing to any policy modifications, even those that materially affect their privacy rights, with the only alternative being to cease using the services (risk_flags-1). Furthermore, users acknowledge and agree to the transfer of their personal information during corporate transactions, including account details and any Wallet balance or points (risk_flags-2). The company uses Device/Online Identifiers, Commercial Information, and Preferences (including sensitive body measurements like chest/waist/hip circumference) for targeted advertising (data_use-1). Personal information can also be broadly shared within SHEIN's corporate organization and affiliates for various business and personalization purposes (data_use-2). Lastly, for potential influencers, SHEIN may collect and use publicly posted online content and obtain profiles from commercial data brokers to assess partnership opportunities, inform marketing, and prevent fraud (data_use-3).

90% confidence

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Risk Flags

Critical issues or red flags that users should be aware of, including significant privacy intrusions, data security weaknesses, or terms that could lead to financial harm or loss of rights.

high90% confidence confidence

Unilateral Policy Modification and Required Acceptance

SHEIN may change its policy and if changes are made that materially affect privacy rights, the company will attempt to provide advance notice or other means of contact to allow a review of changes. If the modified policy is not agreed to, users must stop using the services.

Unilateral amendment

Why it matters: You must agree to any modified policy by continuing to use the services, or you will be forced to stop using their services. This means changes to privacy terms, even those that materially affect your privacy rights, can be unilaterally imposed by SHEIN, with your only recourse being to cease using the services.

**If you do not agree with the modified Policy, please stop using the Services.**

**Introduction and Overview**, paragraph 5 · Citation strength: strong

medium90% confidence confidence

Broad User Acknowledgment and Agreement to Personal Information Transfer in Corporate Transactions

Users acknowledge and agree to SHEIN's assignment or transfer of rights to their personal information in events such as a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of assets, which may include account information, Wallet balance, or points information.

Why it matters: Your personal information, including account details and any Wallet balance or points, can be transferred or assigned to another entity during various corporate transactions (e.g., mergers, sales) without your explicit individual consent at the time of transfer, as you have already acknowledged and agreed to this possibility.

We may disclose personal information—including account information, Wallet balance or points information—to a buyer, prospective buyer, corporate affiliate, or other successors in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which personal information held by us about our Services users is among the assets transferred.

| Purpose | Personal Information We Process |, paragraph 5 · Citation strength: strong

Data Use and Sharing

How the user's data is collected, processed, and shared with third parties. This includes aspects like data monetization, targeted advertising, and the transfer of data across jurisdictions.

medium95% confidence confidence

Sharing of Device/Online Identifiers, Commercial Information, and Preferences for Targeted Advertising

Device/Online Identifiers, Commercial Information (records of products purchased, obtained, or considered), and Preferences, Behavior Data, and Inferences (e.g., body measurements, clothing size/style preferences, personalization) are used for targeted advertising.

Why it matters: Information about your device, online activity, past purchases, and expressed preferences, including body measurements and style choices, is explicitly used to deliver targeted advertisements to you.

Device/Online Identifiers,**such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information | * Source(s) of information: Automatically received from you when you interact with the Services. * Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below. * Used for Targeted Advertising: Yes

| Categories of Personal Information | |, paragraph 1 · Citation strength: strong

medium90% confidence confidence

Broad Sharing of Personal Information with Corporate Affiliates

SHEIN may share personal information with its related group companies and other corporate affiliates to provide services, administer the business, offer a personalized user experience, or act on orders, requests, or preferences.

Why it matters: Your personal information may be shared across SHEIN's network of legal entities and corporate affiliates for operational, personalization, and service-delivery purposes, potentially increasing the number of entities that have access to your data.

Within Our Corporate Organization_. SHEIN is a corporate organization that has a network of legal entities, business processes, management structures, and technical systems. Where permitted by applicable law, we may share your personal information with our related group companies and, in some cases, other affiliates of our corporate group to provide you with Services, administer our business, provide you with a personalized user experience, or to take actions based on your orders, requests, or preferences.

| Purpose | Personal Information We Process |, paragraph 4 · Citation strength: strong

medium90% confidence confidence

Use of Content Posted Online and Profiles from Data Brokers for Partnerships and Marketing

SHEIN may collect or use content posted online (including on social media) for influencers to assess partnership opportunities, and obtain profiles or enrichment data from commercial data brokers to supplement information for assessing partnerships, informing marketing strategies, and preventing fraud.

Data sale or broad sharing

Why it matters: If you are an influencer or similar person considered for partnerships, your publicly available online content may be used, and data from commercial data brokers may be obtained about you. This data can be used to assess partnership opportunities, guide marketing, and mitigate fraud, meaning information about you from various public and commercial sources can be compiled and used by SHEIN.

**Profiles or Enrichment Data from Commercial Data Brokers,**such as profiling information regarding influencers and similar persons obtained from commercial data brokers and aggregators to supplement the information we collect, in order to assess partnership opportunities, inform marketing strategies, as well as information that assists us in preventing fraud or other illegal activities.

| Categories of Personal Information | |, paragraph 1 · Citation strength: strong

Cancellation and Renewal

Terms related to the automatic renewal of services and the process for cancellation, including any hurdles or penalties users might face.

Looking good

No billing surprises spotted

Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.

Other Gotchas

Any other clauses that could be disadvantageous to the user, not fitting into the above categories. This might include limitations on liability, dispute resolution mechanisms, or unusual legal terms.

Looking good

No hidden gotchas

Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.

Protections

Provisions that are designed to protect the user's rights, privacy, or security, including data encryption, clear data deletion policies, or commitments to user control over their information.

Not clearly stated: The document states that "We do not knowingly collect protected classifications about our users, biometric information, or education-related information," which could be interpreted as a protection against collecting sensitive data. However, the exact phrasing "protected classifications" is vague and not defined within the provided text, making it difficult to confidently classify as a consumer protection without further context or definition within the policy.

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