Snapshot of the source text at fetch time, not a live mirror of the policy page.
Plain-English summary
The company processes your personal data and collects extensive information from various sources, including body shape and preferences, which is used for targeted advertising. If you reside outside the US or purchase from certain sellers, your data may be transferred to other countries with less protective laws (risk_flags-2). While you can request to delete your data, this is not absolute; some data may be retained for legal obligations (risk_flags-1). Additionally, deleting your account may result in the loss of wallet credits and loyalty program benefits (cancellation_renewal-2) and may be delayed if you have pending orders (gotchas-1).
90% confidence
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Risk Flags
2 findings
Critical issues that are likely to result in material harm. These are typically not reversible, or reversible only with extreme effort.
high95% confidence
Data Deletion is not Absolute
Even if you request to permanently erase your personal information, some data may be retained if it is permitted by applicable law, necessary to comply with legal obligations, resolve disputes, or enforce legal agreements and policies.
Why it matters: Your personal data may not be completely removed from the company's records, even after you request deletion.
If you request that your personal data be deleted, you will not be able to login again and any associated information will be deleted. This will include any SHEIN Wallet Credits, coupon codes, points, VIP status, address book entries, and other information associated with your customer profile. However, please note that per SHEIN Privacy Policy, some data may be retained to the extent it is permitted by applicable law and/or is necessary to comply with our legal obligations (for example, we may retain your order history information to satisfy legally required financial reporting obligations), resolve disputes, or enforce our legal agreements and policies.
| Purpose | Personal Information We Process |, paragraph 21 · Citation strength: strong
high90% confidence
Data Transfer Outside the US for Order Fulfillment
When you use the services, your personal data may be accessed or transferred outside of the United States, particularly when ordering products from sellers in China, where your basic personal identifiers are sent to fulfill your order. Some US-based sellers may also transfer data to other countries for order fulfillment.
Why it matters: Your personal data might be transferred to and processed in countries outside the United States, including China, which may have data protection laws that are less protective than in your home jurisdiction, increasing the risk of data exposure or misuse.
Please note as well that when you use our Services, your personal data may be accessed or transferred outside of the United States, such as when you order products from a seller located China and your Basic Personal Identifiers are sent to them in order to fulfill your order. For some sellers located in the US, they may also maintain business operations outside the US and need to transfer data to other countries in order to fulfill orders.
Practices concerning the collection, processing, and sharing of user data. These findings are rarely a surprise to users, but may differ from expectations.
medium85% confidence
Use of Commercial Data Brokers for Influencer Profiling
For influencers and similar persons considered for partnerships, the company may collect profiling information from commercial data brokers and aggregators to supplement their own data, used to assess partnership opportunities, inform marketing strategies, and prevent fraud.
Why it matters: If you are an influencer or similar public figure, your publicly available information, as well as profiles from commercial data brokers, may be collected and used by the company to evaluate potential partnerships and marketing strategies, potentially without your direct consent.
| | **Profiles or Enrichment Data from Commercial Data Brokers,** such as profiling information regarding influencers and similar persons obtained from commercial data brokers and aggregators to supplement the information we collect, in order to assess partnership opportunities, inform marketing strategies, as well as information that assists us in preventing fraud or other illegal activities. | - Source(s) of information: Profiles or Enrichment Data from Commercial Data Brokers may be obtained from third parties on our behalf.<br>- Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.
| Categories of Personal Information | |, paragraph 1 · Citation strength: strong
medium90% confidence
Sharing of Personal Information Within Corporate Group
The company may share your personal information with its related group companies and affiliates to provide services, administer business, offer a personalized user experience, or act on your orders and preferences, where permitted by applicable law.
Why it matters: Your personal information may be shared across multiple entities within the company's corporate group, potentially exposing your data to various internal uses beyond the direct service you interact with.
- **A.** _Within Our Corporate Organization_. SHEIN is a corporate organization that has a network of legal entities, business processes, management structures, and technical systems. Where permitted by applicable law, we may share your personal information with our related group companies and, in some cases, other affiliates of our corporate group to provide you with Services, administer our business, provide you with a personalized user experience, or to take actions based on your orders, requests, or preferences.
| Purpose | Personal Information We Process |, paragraph 4 · Citation strength: strong
Cancellation and Renewal
1 finding
Details regarding the cancellation of services or accounts, and any automatic renewal processes.
medium90% confidence
Account Deletion Impact on Wallet Credits and Loyalty Programs
If you request personal data deletion, you will not be able to log in, and all associated information, including SHEIN Wallet Credits, coupon codes, points, VIP status, and address book entries, will be deleted.
Why it matters: Deleting your account will result in the loss of any remaining wallet credits, coupon codes, loyalty points, VIP status, and saved addresses.
If you request that your personal data be deleted, you will not be able to login again and any associated information will be deleted. This will include any SHEIN Wallet Credits, coupon codes, points, VIP status, address book entries, and other information associated with your customer profile.
| Purpose | Personal Information We Process |, paragraph 21 · Citation strength: strong
Gotchas
1 finding
Unexpected or tricky clauses that users might overlook, potentially leading to undesired outcomes. These often involve specific conditions or limitations.
medium90% confidence
Limitations on Data Deletion During Active Orders
If you have pending orders, the fulfillment of your deletion request may be delayed until all pending orders are delivered.
Why it matters: You may have to wait until all your current orders are fulfilled before your data deletion request can be completed.
Also, if you have currently pending orders, fulfillment of your deletion request may be delayed until all pending orders are delivered.
| Purpose | Personal Information We Process |, paragraph 21 · Citation strength: strong
Protections
6 findings
Commitments and features that benefit the user, showing how the service respects privacy, offers control, or provides user-friendly options.
Protection90% confidence
Transparency and User Control Over Targeted Advertising
The company acknowledges that making certain identifiers available to third parties may be considered a 'sale' or 'sharing' under some laws, and provides an opt-out mechanism for targeted advertising.
Why it helps: You have the ability to control and opt-out of the 'sale' or 'sharing' of your personal information for targeted advertising and marketing profiles, giving you more control over your data.
We do not sell our users’ information to third parties as that term is generally understood. However, making certain identifiers available to third parties may be considered a “sale” or “sharing” under certain laws. When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein. In the previous 12 months, we may have shared identifiers and inferences about you with our partners, third parties, and affiliates in such a way that, under such privacy laws, may be interpreted as “selling” or “sharing”.
| Purpose | Personal Information We Process |, paragraph 22 · Citation strength: strong
Protection95% confidence
Option to Unsubscribe from Marketing Communications
You can unsubscribe from marketing emails by clicking an unsubscribe link or contacting the Privacy Center. For text messages (SMS) and mobile notifications, you can reply 'STOP' or contact the Privacy Center. Push notifications can be stopped by changing device settings.
Why it helps: You have clear and direct methods to stop receiving unwanted marketing emails, text messages, and mobile notifications.
If you do not want us to use your email account to send you marketing emails or non-transactional promotional materials, please directly click on the unsubscribe link at the bottom of any of our marketing email messages to you or contact us at our dedicated [Privacy Center](https://us.shein.com/Privacy-Center-a-1045.html "https://us.shein.com/Privacy-Center-a-1045.html") . If you previously consented to receive text messages (SMS) and mobile notifications, you can reply “STOP” to any SMS (text) message to cancel or contact us at our dedicated [Privacy Center](https://us.shein.com/Privacy-Center-a-1045.html "https://us.shein.com/Privacy-Center-a-1045.html") .
| Purpose | Personal Information We Process |, paragraph 23 · Citation strength: strong
Protection95% confidence
Right to Object to Processing for Unauthorized Account Creation
If an account was created using your email address without authorization, you can request to 'unbind' the account from your email address through the Privacy Center using the 'Object to Processing' option.
Why it helps: You have a mechanism to address and resolve situations where your email address has been used to create an unauthorized account, protecting against misuse of your identity.
If someone has created a SHEIN account using your email address without your authorization, you can "unbind" the account from your email address. To process this request, please submit a request in the Privacy Center under the "Object to Processing" option and enter "unbind" in the "Additional Comments"/”Detailed Description” field.
| Purpose | Personal Information We Process |, paragraph 24 · Citation strength: strong
Protection95% confidence
Right Against Discrimination for Exercising Privacy Rights
You have the right not to be discriminated against for exercising any of the privacy rights described in the policy.
Why it helps: You are assured that exercising your privacy rights will not result in discriminatory treatment from the company.
You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising any of the rights described herein.
| Purpose | Personal Information We Process |, paragraph 26 · Citation strength: strong
Protection90% confidence
Self-Service Tools for Account Management and Data Control
In addition to the Privacy Rights Request Center, the company offers self-service tools through a customer's 'My Profile' feature. These tools allow account holders to learn about their data, export profile information, make corrections, change passwords, and request account deletion.
Why it helps: You have direct and convenient access to tools for managing your personal information, including viewing, correcting, exporting, and deleting your data, which enhances your control over your privacy.
In addition to the SHEIN Privacy Rights Request Center options described above, SHEIN voluntarily offers a variety of self-service tools, where you can learn more about the data in your record, export your profile information, make corrections, change your password, and request to have your account deleted.
| Purpose | Personal Information We Process |, paragraph 31 · Citation strength: strong
Protection95% confidence
Direct Contact for Privacy Complaints
If you believe your privacy rights have been infringed or violated, you can contact the company directly at privacy@sheingroup.com to resolve any issues.
Why it helps: You have a direct channel to communicate privacy concerns and seek resolution from the company, which can facilitate a quicker and more effective response to your issues.
If you believe we have infringed or violated your privacy rights, please contact us at [privacy@sheingroup.com](mailto:privacy@sheingroup.com "mailto:privacy@sheingroup.com") so that we may attempt to resolve any issues to your satisfaction.
| Purpose | Personal Information We Process |, paragraph 28 · Citation strength: strong
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