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Plain-English summary
Snapchat's Privacy Policy indicates that while systems are designed to delete some information automatically, deletion is not guaranteed by a specific time and may be retained for legal compliance or abuse reports (risk_flags-1, risk_flags-2). Users should be aware that content shared can be saved or copied by others outside the app (risk_flags-3). The service is not for users under 13, and their accounts will be deleted if identified (risk_flags-4), with functionality potentially limited for users under 18 (risk_flags-5). The company analyzes saved content for personalization and advertising purposes (data_use-1) and uses interests to provide personalized ads (data_use-2). Information from partner websites can also be used for relevant ads (data_use-3), but rejecting cookies may affect service functionality (data_use-4). Users retain control over account deletion (cancellation_renewal-1) and will be notified of Privacy Policy updates (gotchas-1).
90% confidence
Risk Flags
Critical issues that pose a significant risk to the user. These are typically privacy- or security-related.
high90% confidence confidence
Deletion of Information Is Not Guaranteed
The company states that its systems are designed to automatically delete some information but cannot guarantee deletion by a specific time.
Why it matters: Even if the company's systems are designed to delete some of your information automatically, there is no guarantee that the deletion will happen by a specific time.
Although our systems are designed to delete some of your information automatically, we cannot promise that deletion will take place by a specific time.
How Long We Keep Your Information, paragraph 8 · Citation strength: strong
high95% confidence confidence
Information Retained for Legal Compliance or Abuse Reports
In some situations, the company must keep user data to comply with legal requirements or if there are reports of abuse or policy violations, preventing the deletion of information.
Why it matters: Your information might not be deleted if the company needs to keep it for legal reasons, including court notices, or due to reports of abuse or policy violations.
In some cases we need to comply with legal requirements to store your data which stops us from deleting your information. For example, if we receive a notice from a court asking us to keep a copy of your content. Other reasons we may keep a copy of your data are if we get reports of abuse or other Terms or policy violations, or if your account, content created by you, or content created with other Snapchatters is flagged by others or our systems for abuse or other Terms or policy violations. Finally, we may also keep certain information in backup for a limited period of time or as required by law.
How Long We Keep Your Information, paragraph 9 · Citation strength: strong
medium95% confidence confidence
Content Can Be Saved or Shared by Others
Other users who view Snaps, Chats, and any other content can always screenshot, save, or copy that content outside the app.
Why it matters: Anything you send or share on the platform can be screenshotted, saved, or copied by others, even outside the app, meaning your content might not remain private.
Keep in mind that Snapchatters who view your Snaps, Chats, and any other content, can always screenshot that content, save it, or copy it outside the Snapchat app. So please don’t send messages or share content that you wouldn’t want someone to save or share.
**Information You Provide**, paragraph 2 · Citation strength: strong
medium95% confidence confidence
Unsupported for Users Under 13
The services are not for children under 13, and users must confirm they are at least 13 to create an account. If the company knows a user is under 13 (or the minimum age for parental consent), they will stop providing services and delete the account and data.
Why it matters: If you are under 13 (or the minimum age in your region requiring parental consent for service use), your account and data will be deleted.
Our Services are not directed to children under the age of 13, and you must confirm that you are 13 years or older in order to create an account and use our Services. If we have actual knowledge that you are under the age of 13 (or the minimum age at which a person may use the Services in your state, province, or country without parental consent, if greater), we will stop providing Services to you and delete your account and data.
The company may limit how they collect, use, and store information for Snapchatters under 18, which can result in certain functions not being available to them.
Why it matters: If you are under 18, some features and functionalities of the services might be unavailable to you due to limits on how your information is collected, used, and stored.
In addition, we may also limit how we collect, use, and store some of the information of Snapchatters under 18. In some cases, this means we will be unable to provide certain functionality to people under the age of 18.
How the company uses collected data, including for personalization, advertising, and analytics.
low90% confidence confidence
Use of Content for Personalized Experience and Advertising
The company automatically tags Snaps saved to Memories based on their content, such as identifying a dog in a photo. This tag is then used to personalize the user's experience, offer recommendations, or display relevant advertisements.
Why it matters: Content you saved in Memories, even if private, may be analyzed to personalize your experience and show you ads.
For example, we may automatically tag the Snaps you save to Memories based on the content within it (e.g., the Snap contained a dog), and then use that tag to personalize your experience, make recommendations, or show you ads (such as showing you Spotlight Snaps containing dogs).
How We Use Information, paragraph 9 · Citation strength: strong
low90% confidence confidence
Personalized Ads Based on Interests
The company uses interests and preferences derived from collected information to personalize, target, and measure ads, aiming to show relevant ads at the right time.
Why it matters: Your collected interests and preferences are used to show you targeted advertisements on the platform.
We use your interests and preferences from the information we’ve collected to personalize, target, and measure ads.
How We Use Information, paragraph 11 · Citation strength: strong
low85% confidence confidence
Using Website Interaction for More Relevant Ads
The company may use information collected from your interactions with services offered through partners, such as an advertiser's website, to show you more relevant ads.
Why it matters: Information from your interactions with partner services, like an advertiser's website, may be used to display more relevant ads to you.
For example, we may use information collected on an advertiser’s website to show you more relevant ads.
How We Use Information, paragraph 13 · Citation strength: strong
low90% confidence confidence
Functional Limitations for Cookie Rejection
If you reject or remove browser cookies, it might affect the availability and functionality of the services.
Why it matters: Rejecting cookies could limit your ability to access or fully use all features of the services.
Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services.
How We Use Information, paragraph 13 · Citation strength: strong
Cancellation/Renewal
How users can cancel accounts or services, and policies related to renewals.
low95% confidence confidence
User Control Over Account Deletion
Users can delete their account and certain information directly within the services, including content saved to Memories and Spotlight submissions.
Why it matters: You can delete your account and specific types of content, such as Memories and Spotlight submissions, through settings within the services.
If you want to delete your account, learn how [here](https://help.snapchat.com/hc/articles/7012328360596?lang=en-US). You can also delete some information within our Services, like content you’ve saved to Memories, content you’ve shared with My AI, Spotlight submissions, and more.
Control Over Your Information, paragraph 4 · Citation strength: strong
Gotchas
Unexpected or less obvious clauses that may be disadvantageous to the user.
low95% confidence confidence
Privacy Policy Updates
The Privacy Policy may change over time, and the company will inform users by updating the date at the top of the policy on their website and mobile app, or by providing additional notice through website homepages or in-app notifications.
Why it matters: The Privacy Policy can be changed at any time. You will be notified of changes by a revised date on the policy, or through website/in-app notifications.
We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).
Updates to the Privacy Policy, paragraph 2 · Citation strength: strong
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