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Privacy policy

MySubaru

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Score81.0
Reviewed
Policy typePrivacy policy
Concern findings6
Protections8
Source supportStrong

Source provenance

Verified official source
Retrieved
Last checked
Published

What changedMaterial language shifts detected around privacy, share your, fee, price. 179 new line(s), 12 removed line(s).

Snapshot hash e518f0efc4d10644a643438898b3dc18af2e54718feae4a59bce8e1e56a033cc

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

Subaru's privacy policy indicates several concerns for users. Personal information may be shared during corporate reorganizations or bankruptcy (risk_flags-1), and also for legal purposes such as court orders or national security. Data collected on public social media pages can be viewed and used by others, and Subaru does not know how social networks use or retain personal information collected on these pages (data_use-2). Your information may also be used by Promotion Partners for their own marketing (data_use-3) and by API Providers for their own purposes. If you consent to SMS messages, you may receive autodialed marketing texts even if on a Do Not Call list (cancellation_renewal-1), and the message frequency may vary.

90% confidence

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Risk Flags

1 finding

Critical issues and red flags. These generally indicate a need for a deeper dive or legal review.

Not clearly stated: No additional details found that were not clearly stated.
high95% confidence

Personal information may be shared during corporate reorganization or bankruptcy

Subaru may share personal information with third parties, including a buyer or target company, if it undergoes a corporate reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of its business, assets, or stock. Personal information will also be shared during bankruptcy or liquidation proceedings.

Why it matters: Your personal information may be transferred to a new entity or third party if Subaru's business structure changes, including in cases of bankruptcy, potentially without your direct consent.

In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

HOW WE SHARE YOUR PERSONAL INFORMATION, paragraph 5 · Citation strength: strong

Data Use

2 findings

This section details how your data is collected, processed, and shared. It also covers your rights and control over that data.

Not clearly stated: No additional details found that were not clearly stated.
medium90% confidence

Social Networks collect user data without Subaru's knowledge of their specific usage or retention

Subaru states it does not know how Social Networks use personal information for their own purposes, how long it is stored, or whether it is passed on to third parties. If you are logged into a Social Network, it automatically collects your Social Network ID or a link to your advertising ID via trackers when you open the app, allowing it to understand your online interactions and offer tailored content or advertising.

Why it matters: Your data collected by social networks through your interaction with Subaru's social media pages may be used and stored by those networks in ways Subaru is unaware of, potentially leading to targeted advertising based on your online activities beyond Subaru's control.

We do not know how the Social Networks use Personal Information for its own purposes, how long the Personal Information is stored on the Social Network or whether the Social Network data is passed on to third parties. If you are currently logged in to a Social Network as a user, the Social Network automatically collects, through trackers on your device, your Social Network ID or a link between the Social Network ID and the advertising ID (IDFA from Apple or GAID from Google) when you open the Social Network app through your mobile device (e.g., smartphone or tablet).

PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT, paragraph 22 · Citation strength: strong

medium95% confidence

Promotion Partners may use your personal information for their own marketing purposes

Subaru may share identifiers like name, telephone number, address, and email address with Promotion Partners for Subaru's marketing and for the Promotion Partners' own marketing purposes. The use of your personal information by Promotion Partners for their own purposes will be subject to their privacy policies.

Why it matters: Your contact information may be shared with third-party partners who can then use it for their own marketing activities, which are governed by their separate privacy policies.

Subaru occasionally partners with trusted third parties (each, a “Promotions Partner”) for promotions, events, sweepstakes, contests, and other similar activities (collectively, “Promotions”), and may share your identifiers such as name, telephone number, address and email address with such Promotions Partners for Subaru’s marketing purposes and for the Promotions Partners’ own marketing purposes. To opt out of this sharing, please visit Do Not Sell or Share My Personal Information . The use of your personal information by Promotions Partners for their own purposes will be subject to their privacy policies.

Sign up for “Added Security.”, paragraph 9 · Citation strength: strong

Cancellation and Renewal

1 finding

Details on how to cancel services, opt out of programs, and policies regarding renewals.

Not clearly stated: No additional details found that were not clearly stated.
medium90% confidence

SMS consent allows autodialed marketing texts even if on Do Not Call list

By consenting to SMS messages, you agree to Subaru and its agents contacting you with recurring marketing offers and promotions and transactional messages at the phone number you provided, including by autodialed text messages, even if your number is listed on a state or federal Do Not Call list.

Why it matters: If you consent to SMS messages, you may receive automated marketing texts from Subaru, even if you are registered on a Do Not Call list.

By consenting to SMS messages, you agree to Subaru and its agents contacting you with recurring marketing offers and promotions and transactional messages at the phone number you provided, including by autodialed text messages even if your number is listed on a state or federal Do Not Call list.

PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT, paragraph 5 · Citation strength: strong

Gotchas

2 findings

Less obvious, but still important, terms that may be overlooked.

Not clearly stated: No additional details found that were not clearly stated.
low90% confidence

Standard message and data rates may apply for SMS messages

Standard message and data rates may apply for SMS messages.

Why it matters: You may incur charges from your mobile carrier for receiving SMS messages from Subaru.

Standard message and data rates may apply.

PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT, paragraph 5 · Citation strength: strong

low95% confidence

Chat functionality collects typed content to improve responses and for quality/customer service

When you use the website chat functionality, Subaru collects anything you type to improve future responses and for quality and customer service purposes. Additionally, metadata such as time, operating system, IP Address, Device, and User agent are recorded. This information is shared with Liveperson, their chat service provider, and retained for up to 45 days or until deletion is requested.

Why it matters: Anything you type in the chat may be collected and used by Subaru and its service provider to improve their service and for quality control, so sensitive information should be avoided.

When you use the website chat functionality, we collect anything you type in there to improve our responses to future questions, and for quality and customer service purposes. Please do not share any sensitive information such as your social security number or medical condition. We also record meta data such as time, operating system, IP Address, Device, and User agent. We share this information with Liveperson, our chat service provider. We do not sell this information and we retain it until the earlier of 45 days or until you request deletion.

PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT, paragraph 12 · Citation strength: strong

Protections

8 findings

Commitments and features that protect user rights and privacy.

Not clearly stated: No additional details found that were not clearly stated.
Protection95% confidence

Right to deletion of personal information

You have the right to request the deletion of your personal information collected or maintained by Subaru, with certain exceptions.

Why it helps: This allows you to remove your personal information from Subaru's records, giving you more control over your data.

You have the right to request the deletion of your personal information that we collect or maintain, subject to certain exceptions.

GENERAL INFORMATION CHOICES, paragraph 15 · Citation strength: strong

Protection95% confidence

Right to opt out of targeted advertising, profiling, and sale/sharing of personal information

You have the right to opt out of the processing of your personal information for targeted advertising, profiling for automated decisions with significant effects, and the sale or sharing of your personal information to third parties.

Why it helps: This protects you from having your personal data used for targeted ads, automated decisions that could significantly impact you, or sold/shared with third parties without your consent.

You have the right to opt out of processing of your personal information for the purposes of: (i) targeted advertising; (ii) profiling in furtherance of automated decisions that produce legal or similarly significant effects; and (iii) the sale or sharing  of your personal information to third parties.

GENERAL INFORMATION CHOICES, paragraph 16 · Citation strength: strong

Protection95% confidence

Right to non-discrimination for exercising privacy rights

You have the right not to receive discriminatory treatment or be retaliated against for exercising your privacy rights, including denial of goods or services, different prices, or different quality of goods or services.

Why it helps: This ensures that you will not face negative consequences or be treated unfairly by the company for choosing to exercise your privacy rights.

You have the right not to receive discriminatory treatment (or in California: not to be retaliated against) in the processing of your personal information if you choose to exercise your privacy rights. Such discriminatory treatment may include but is not limited to: (i) the denial of goods or services, (ii) being charged a different price or rate, or (iii) receiving a different level of quality in goods or services.

GENERAL INFORMATION CHOICES, paragraph 17 · Citation strength: strong

Protection95% confidence

Right to correct inaccurate personal information

You have the right to correct inaccurate personal information that Subaru collects or maintains.

Why it helps: This allows you to ensure the accuracy of your personal data held by Subaru, preventing potential issues arising from incorrect information.

You have the right to correct inaccurate personal information that we collect or maintain.

GENERAL INFORMATION CHOICES, paragraph 18 · Citation strength: strong

Protection95% confidence

Right to limit use of sensitive personal information

You have the right to limit the use of your sensitive personal information when its use goes beyond what is necessary for providing services or other permissible purposes like fraud prevention, customer service, or quality control.

Why it helps: This provides you with more control over how your sensitive data is used, restricting its processing to only essential functions.

You have the right to limit the use of your sensitive personal information when such use goes beyond that which is necessary for providing the Services or certain other permissible purposes like fraud, customer service or quality control.

GENERAL INFORMATION CHOICES, paragraph 19 · Citation strength: strong

Protection95% confidence

Right to data portability

You have the right to request that Subaru transfer your personal information to another organization or give it to you in a portable and, if technically feasible, readily usable format.

Why it helps: This empowers you to easily transfer your personal data to other services or keep a copy for your own records, enhancing your control over your digital identity.

You have the right to request that we transfer your personal information to another organization or give it to you. If you exercise this right, we will provide a copy of your personal information in a portable and, to the extent technically feasible, readily useable format that allows you to transmit the data to another organization. To exercise this request, please email privacy@subaru.com .

GENERAL INFORMATION CHOICES, paragraph 20 · Citation strength: strong

Protection95% confidence

Right to appeal refusal to act on privacy requests

You have the right to appeal Subaru's refusal to take action on your request to exercise your other privacy rights. If the appeal is also refused, you have the right to file a complaint with the applicable state regulator.

Why it helps: This provides an additional avenue for you to pursue your privacy rights if your initial request is denied, offering a formal review process and the option to escalate to state regulators.

. You have the right to appeal our refusal to take action on your request to exercise your other rights. In order to request an appeal to our refusal, please go to https://www.subaru.com/support/consumer-privacy.html and select “Right to Appeal.” We will review the appeal and notify you of our response. If we still refuse to take action on your request, you have the right to file a complaint with applicable state regulator, as follows:

GENERAL INFORMATION CHOICES, paragraph 21 · Citation strength: strong

Protection90% confidence

Do Not Sell or Share My Personal Information link provided for opting out of data sharing

Subaru explicitly provides a "Do Not Sell or Share My Personal Information" link and mentions Global Privacy Control (GPC) support, allowing users to opt out of the sale or sharing of their personal information for targeted advertising.

Why it helps: This explicit link and GPC support provide clear and accessible methods for you to exercise your right to opt out of the sale or sharing of your personal data, enhancing your control over your privacy.

To opt out of the sale or sharing of your personal information via cookies, please click here . If the browser or extension that you (or your authorized agent) are using supports Global Privacy Control (GPC) (see here for more information), you may utilize the GPC opt out preference signal to instruct us to not sell or share any of your personal information collected online.

GENERAL INFORMATION CHOICES, paragraph 43 · Citation strength: strong

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