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Plain-English summary
Yelp's policy states that private messages, including direct messages and AI chatbot communications, may be stored, reviewed, and disclosed during investigations related to your use of the Service. Additionally, any communications with Yelp, such as phone calls or chats, may be monitored and recorded for quality purposes. If you have both a consumer and business account, Yelp may link them, combining personal information to provide a better user experience and display tailored advertising. For business representatives, Yelp may collect and publicly display business information, including any publicly available business address that also serves as a home address. Finally, your device’s mobile advertising identifier may be collected and used to deliver more relevant ads and measure ad performance.
90% confidence
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high95% confidence confidence
Messages and message data may be reviewed and disclosed for investigations.
Yelp may collect and store messages and associated data, and may review and disclose them in connection with investigations related to your use of the Service.
Why it matters: Your private messages exchanged through the service, including direct messages, quote requests to businesses, and AI chatbot communications, may not remain private. These communications can be stored, reviewed, and potentially disclosed by Yelp during investigations related to your service use.
**If you exchange messages with Yelp and/or others through the Service (e.g., direct messages,****quote requests sent to businesses,****AI chatbot communications, and similar features)****, we may collect and store them and any data associated with the message in order to process and deliver them and allow you to manage them. We may review and disclose messages and message data in connection with investigations related to your use of the Service.**
**Categories of Data****Description and Summary****How We Use It**, paragraph 4 · Citation strength: strong
high95% confidence confidence
Communications with the company may be monitored and recorded.
Any communications with Yelp, including phone calls or chats, may be monitored and recorded for quality purposes.
Why it matters: Your conversations with Yelp, including phone calls and chats, are subject to monitoring and recording. This means your communications may not be private and could be used by the company.
**Any of our communications with you, including any phone calls or chats, may be monitored and recorded for quality purposes**.
**Categories of Data****Description and Summary****How We Use It**, paragraph 4 · Citation strength: strong
Data Use
Practices around collecting, processing, and sharing user data.
medium90% confidence confidence
Linking of consumer and business accounts for combined user experience and targeted advertising.
If you have both a consumer and business account, Yelp may associate these accounts and link the personal information from each to provide a better user experience and display tailored advertisements.
Why it matters: If you use both a consumer and business account, Yelp may merge your personal information from both accounts. This could result in targeted advertisements based on your combined activity across both account types, potentially exposing you to more personalized ads than expected.
If you have both a consumer and business account, we may associate both accounts to provide you a better user experience, which means we will link the personal information associated with each account. We may also display advertisements tailored to your interests and preferences based on your activity on either linked account.
**Categories of Data****Description and Summary****How We Use It**, paragraph 3 · Citation strength: strong
medium90% confidence confidence
Collection and public display of business information, including personal details if publicly available.
If you represent a business, Yelp may collect and publicly display relevant information, such as your business name, address, professional background, and any publicly available business address that is also used as a home address.
Why it matters: If you are a business representative, Yelp may collect and publicly display details about your business, including your business name and professional background. If your business address is also your home address, that personal detail could also be publicly displayed.
If you represent a business, we may collect and publicly display relevant information, such as your business name, address, and professional background.If you represent a business, we may collect and display information about you related to that business on Yelp, such as a business name that may include your name, or a publicly available business address that is also used as a home address. We will also collect and display information about your professional background that you choose to share with us through the Service, such as information about your professional history or specialties.
**Categories of Data****Description and Summary****How We Use It**, paragraph 3 · Citation strength: strong
low90% confidence confidence
Use of mobile advertising identifiers for relevant ads and performance measurement.
Yelp may collect and use your device’s mobile advertising identifier (like IDFA or GAID) to deliver more relevant ads, measure ad performance, and understand user interaction with the app.
Why it matters: Your device's advertising identifier may be used by Yelp to show you more targeted advertisements and track how you interact with ads, which could lead to a less private advertising experience.
When you use the Service and if enabled on your mobile device, we may collect and use your device’s advertising identifier, such as Apple’s Identifier for Advertisers (“**IDFA**”) or Google’s Advertising ID (“**GAID**”). We use these identifiers to deliver more relevant ads, measure ad performance, and to better understand how users interact with our app.
**Categories of Data****Description and, paragraph 2 · Citation strength: strong
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