Snapshot of the source text at fetch time — not a live mirror of the policy page.
Plain-English summary
The privacy policy indicates that your personal information, including sensitive data, could be transferred during a business sale or disclosed to law enforcement under certain circumstances (risk_flags-1, risk_flags-2, data_use-1). It also states that "do-not-track" signals are not recognized and third-party cookies may be used for advertising (data_use-2, data_use-3). Additionally, precise geolocation data may be collected (data_use-4), and submitting forms implies consent to commercial communications (data_use-5). Routine data sharing with service providers for operational functions is also noted (data_use-6).
90% confidence
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Risk Flags
Critical issues that pose significant privacy or financial risks.
high95% confidence confidence
Sale or transfer of assets can include your Data
If Bark is involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of their assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding or event, Bark may transfer the personal information they have collected or maintain to the buyer or other successor.
Why it matters: Your personal information could be transferred to a new owner if the company undergoes certain business changes, like a merger or sale of assets.
If Bark is involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding or event, Bark may transfer the personal information we have collected or maintain to the buyer or other successor.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 12 · Citation strength: strong
high95% confidence confidence
Disclosure of Data to Law Enforcement or for Safety
Bark may disclose children's personal information if they believe disclosure is necessary or appropriate to protect the rights, property, or safety of the child, Bark, customers, or others, including disclosure to law enforcement agencies or for an investigation related to safety.
Why it matters: Children's personal information may be disclosed to law enforcement or other parties if Bark deems it necessary to protect safety or rights.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the child, Bark, our customers, or others, including disclosure to law enforcement agencies or for an investigation related to safety.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 12 · Citation strength: strong
Data Use
Practices concerning the collection, processing, and sharing of user data.
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Collection of Sensitive Information
Bark's system uses proprietary algorithms to review online interactions of Accounts and may collect sensitive information such as racial or ethnic origin, political opinions or associations, religious or philosophical beliefs, trade union membership or associations, sexual orientation or practices, criminal record, or health or genetic information.
Why it matters: The service may collect highly sensitive personal information, including details about race, religion, political views, sexual orientation, criminal records, or health, from monitored accounts.
Our system uses proprietary algorithms to review Account(s)' online interactions through their registered devices and applications including interactions of Accounts with websites, social media sites, email accounts or other interactive sites including posts, blogs and other communications. This may include sensitive information such as information about racial or ethnic origin, political opinions or associations, religious or philosophical beliefs, trade union membership or associations, sexual orientation or practices, criminal record or health or genetic information.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 3 · Citation strength: strong
medium90% confidence confidence
Non-recognition of "Do-Not-Track" signals
Bark does not use technology that recognizes a “do-not-track” signal from your web browser.
Why it matters: Your browser's "do-not-track" setting will not prevent Bark from collecting certain browsing data if you use their website.
We do not use technology that recognizes a “do-not-track” signal from your web browser.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 3 · Citation strength: strong
medium90% confidence confidence
Use of Third-Party Cookies for Advertising and Analytics
Bark allows selected third parties to place cookies through their Site to provide insights into Site use or user demographics, or to deliver relevant advertising. These third parties may collect information about online activities over time and across different websites.
Why it matters: Third-party cookies may track your online activity across various websites for analytics and targeted advertising purposes.
We allow selected third parties to place cookies through the Site to provide us with better insights into the use of the Site or user demographics or to provide relevant advertising to you. For instance, we allow Google Analytics to place cookies through our Site to collect aggregated information about use of our Site and Site visitors to assist us in our analysis to provide better services to you. These third parties may collect information about a consumer's online activities over time and across different websites when he or she uses our website.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 3 · Citation strength: strong
medium90% confidence confidence
Collection of Precise Geolocation Data
Bark may collect location information of devices connected to their Site or using their Services, including precise geolocation data derived from GPS, cell tower signals, Wi-Fi networks, or other technologies, in connection with providing wireless service.
Why it matters: The service may collect precise location data from your mobile device, which could track your movements.
We may collect location information of devices connected to our Site or using our Services. In connection with providing wireless service, we may collect information about the location of your mobile device, which may include precise geolocation data derived from GPS, cell tower signals, Wi-Fi networks, or other technologies,
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 3 · Citation strength: strong
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Collection of Commercial Communications Consent
By submitting webforms and/or Registration Data, you expressly consent to receive commercial communications regarding the Services, including alerts, newsletters, offers, and promotions.
Why it matters: Providing your data through webforms or registration automatically opts you into receiving various commercial communications.
By filling in and sending webforms and/or your Registration Data to us, you expressly consent to receive commercial communications regarding the subject matter of the Services, and other services including alerts and notices about your Account(s), and you may also receive newsletters, offers and promotions.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 9 · Citation strength: strong
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Third-Party Data Sharing for Service Provision
Bark may reveal your Data or other information to unaffiliated third parties if the information is provided to their agents, outside vendors or service providers to perform functions on their behalf (e.g., analyzing data, providing customer service, processing orders, etc.). They will only share data with third parties if said third-party is obligated to protect your Data to the same extent as Bark.
Why it matters: Your data may be shared with third-party service providers to help Bark operate its services.
We will only share your Data with a third-party as described in items 3 through 5 of the preceding sentence if such third-party is obligated to protect your Data to the same extent we protect it under the terms of this Privacy Policy.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 9 · Citation strength: strong
low90% confidence confidence
Use of Biometric Data for Authentication
The Services may collect and process biometric identifiers and biometric information (e.g., fingerprint, face recognition, or voiceprint) solely to enable device unlocking and authentication instead of a password.
Why it matters: The service may collect your biometric data for the sole purpose of device authentication.
The Services may collect and process biometric identifiers and biometric information (for example, fingerprint, face recognition, or voiceprint) solely to enable device unlocking and authentication in lieu of a password.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 7 · Citation strength: strong
Cancellation and Renewal
Terms related to subscription cancellation, auto-renewal, and refunds.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
Potentially overlooked clauses that may be to your detriment.
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Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
Features and policies designed to protect user rights and privacy.
Protection95% confidence confidence
No Sale or Renting of Data to Third Parties
Bark commits to never selling or renting your Data to third parties.
Why it helps: This prevents your personal information from being sold or rented to other companies for their own purposes, enhancing your privacy.
We will never sell or rent your Data to third parties.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 9 · Citation strength: strong
Protection95% confidence confidence
User Control Over Commercial Communications
If you do not wish to receive commercial communications, you can expressly opt out by sending a notification to help@bark.us.
Why it helps: You have the ability to stop receiving unwanted marketing and promotional emails from the service.
If you do not wish to receive such information from us, you can expressly opt out by sending a notification to[help@bark.us](mailto:help@bark.us).
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 9 · Citation strength: strong
Protection95% confidence confidence
Parental Consent for Children's Data Collection
Verifiable parental consent will be obtained before any collection of personal information from a child under 13, using methods that meet COPPA standards.
Why it helps: Ensures that personal information from children under 13 is only collected with explicit and verifiable permission from parents, protecting their privacy.
Verifiable parental consent will be obtained before any collection of personal information from a child under 13, using methods that meet COPPA standards (e.g., credit card transaction, government ID, video call verification, or signed consent form).
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 14 · Citation strength: strong
Protection95% confidence confidence
Parental Rights to Review, Delete, and Revoke Consent for Child's Data
Parents may review the child’s personal information, revoke consent, request deletion, and request a copy of the child’s data. Bark will honor requests within a reasonable timeframe and will delete data as required by law.
Why it helps: Parents maintain control over their child's personal data, allowing them to access, modify, or request deletion of it.
Parents may review the child’s personal information, revoke consent, request deletion, and request a copy of the child’s data. We will honor requests within a reasonable timeframe and will delete data as required by law.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 14 · Citation strength: strong
Protection95% confidence confidence
Biometric Data Requires User Opt-in and Consent Withdrawal
Bark requires user opt-in before collecting or enabling biometric authentication, and users may withdraw consent at any time; withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.
Why it helps: You have explicit control over whether your biometric data is collected and can revoke consent at any time.
We require user opt-in before collecting or enabling biometric authentication. Users may withdraw consent at any time; withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 7 · Citation strength: strong
Protection95% confidence confidence
Biometric Data Used Only for Authentication
Biometric data will be used only for the authentication purpose for which it was collected and will not be used for unrelated profiling, marketing, or sale.
Why it helps: Your biometric data will only be used for the specific purpose of authentication and not for other uses like marketing or selling to third parties.
Biometric data will be used only for the authentication purpose for which it was collected and will not be used for unrelated profiling, marketing, or sale.
Bark for Schools:[https://www.bark.us/schools/terms/](https://www.bark.us/schools/terms/), paragraph 7 · Citation strength: strong
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