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Plain-English summary
Best Western shares your information broadly with independent hotels and affiliates, noting that these entities may have their own privacy practices (data_use-0001). Information shared during third-party sponsored promotions is not governed by Best Western's privacy policy (data_use-0002). The company also engages in behavior-based advertising through third-party tracking (data_use-0003).
90% confidence
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Risk Flags
Critical issues that users should be aware of, which may include significant rights waivers or potential for material harm.
Not clearly stated: No high or medium severity risk flags were clearly stated in the provided clauses.
Data Use & Sharing
This section details how your data is collected, used, and shared, and the implications for your privacy.
medium95% confidence confidence
Information Shared with Independent Licensed Hotels and Affiliates
Best Western shares user information with independently owned and operated Licensed Hotels and Affiliates, which may have their own privacy practices and policies.
Why it matters: Your personal information, including reservation details and Best Western Gift Card information, may be shared with independently owned and operated hotels and affiliates. These entities may use your information for preparing for your stay, providing accommodations, marketing, or redeeming rewards points, and their use of your information is not necessarily governed by Best Western's privacy policy.
Please note that Best Western® branded hotels and properties (“Licensed Hotels”) are independently owned and operated and are not owned, managed, or controlled by BWI. In addition, outside of the United States, companies that are not owned by BWI are sometimes permitted to license the Best Western® brands. Although these companies are referred to by BWI as “Affiliates” they are not under our ownership or control. When you provide information to a Licensed Hotel or to an Affiliate, those companies may have their own privacy practices and policies.
Sharing Information with Third-Party Partners for Marketing and Promotions Without Policy Governance
Information provided when entering contests, sweepstakes, or promotions sponsored by a third-party partner will be shared with that partner, and their use of the information is not governed by Best Western's privacy policy.
Why it matters: When you participate in promotions with third-party partners, the information you provide will be shared with them, and their handling of your information is not covered by Best Western's privacy policy. This could lead to your data being used in ways you might not expect or agree with.
We also offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner, the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.
[](https://www.bestwestern.com/en_US/legal/privacy-policy.html)**Sharing Of Information**, paragraph 2 · Citation strength: strong
low85% confidence confidence
Use of Cookies and Third-Party Tracking for Behavioral Advertising
Best Western participates in behavior-based advertising, where a third party uses technology like cookies to collect information about your website use to tailor advertising on its site or other websites.
Why it matters: Your online activity on Best Western's website, collected through cookies and other technologies by third parties, may be used for behavioral advertising targeted to your interests on Best Western's website or other websites.
We participate in behavior-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that it can provide advertising about products and services tailored to your interests on our website or on other websites.
**[](https://www.bestwestern.com/en_US/legal/privacy-policy.html)Use And Processing Of The Information We Collect**, paragraph 2 · Citation strength: strong
Cancellation & Renewal
This section outlines the policies related to canceling services or subscriptions and how renewals are handled.
Not clearly stated: No findings related to cancellation or renewal were clearly stated in the provided clauses.
Gotchas
Unexpected or less-obvious clauses that could be disadvantageous to the user.
Not clearly stated: No findings categorized as 'gotchas' were clearly stated in the provided clauses.
Protections
Safeguards and rights that benefit the user, ensuring their privacy, security, and control over their data and services.
Not clearly stated: No protective clauses for the user were clearly stated in the provided clauses.
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