Snapshot of the source text at fetch time — not a live mirror of the policy page.
Plain-English summary
By using Cinemark's services, you consent to their Privacy Policy and Terms and Conditions (risk_flags-2). Your personal information, including social media account details, may be collected and used for personalization (data_use-1), and may be transferred during business transactions unless you opt-out (risk_flags-1). Third-party partners may use cookies for targeted advertising, for which Cinemark disclaims control over data collected (data_use-2), and CCTV is used in theaters for security and operational analysis (data_use-3).
89% confidence
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Risks to You
Critical issues that can lead to significant harm, such as broad rights to your content, weak dispute resolution, or account termination with a loss of access or funds. These items are often non-negotiable.
high95% confidence confidence
Consent to transfer of personal information in business transactions
You agree to and consent to the assignment or transfer of rights to your personal information in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all assets, unless you opt-out.
Why it matters: Your personal information may be transferred to a new entity as part of a business transaction, and you consent to this by using the services unless you explicitly opt out.
We may disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers or end users is among the assets transferred. You agree to and do hereby consent to our assignment or transfer of rights to your personal information, unless you notify us as described below and ask to be opted-out.
**How We Share Information**, paragraph 2 · Citation strength: strong
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Agreement to Privacy Policy and Terms and Conditions by using services
By using their Services, you acknowledge that they will collect and process your personal information in accordance with their Privacy Policy, and you consent to the practices and terms set forth in their Terms and Conditions.
Why it matters: Your continued use of the services implies your agreement and consent to the Privacy Policy and Terms and Conditions. If you do not agree, you must discontinue use.
**By using our Services, you acknowledge that we will collect and process your personal information in accordance with this Privacy Policy, and you consent to the practices and terms set forth in our Terms and Conditions (“T&Cs”), available at**[**https://www.cinemark.com/terms-conditions**](https://www.cinemark.com/terms-conditions)**. If you do not feel comfortable with any part of this Privacy Policy or our T&Cs, please discontinue use of the Services or engaging with Cinemark immediately.**
Practices around the collection, use, and sharing of your personal information, including with third parties. This section also covers data aggregation and anonymization. Pay attention to how your data is used for marketing and analytical purposes.
medium90% confidence confidence
Collection of social media account information for personalization
When you engage with Cinemark's content on third-party social networking websites, plug-ins, and applications, you may allow Cinemark access to certain information associated with your social media account, such as name, username, email address, profile picture, and gender. Cinemark may use this information to personalize your experience on their Services and on third-party social networking sites.
Why it matters: Your activities and information on third-party social media platforms can be accessed and used by Cinemark to personalize your experience.
When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the third-party website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Services and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
**Information We Collect**, paragraph 7 · Citation strength: strong
medium90% confidence confidence
Use of cookies for targeted advertising
Cinemark may place cookies from third-party partners who may use information about your visits to other websites to target advertisements for products and services available from Cinemark. Cinemark states they do not control the types of information collected and stored by these third-party cookies.
Why it matters: Third-party partners can use your browsing history on other websites to show you targeted ads for Cinemark's products and services, and Cinemark does not control the data collected by these third parties.
We may place cookies from third-party partners who may use information about your visits to other websites to target advertisements for products and services available from us. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.
**Cookies and Similar Tracking Technologies**, paragraph 4 · Citation strength: strong
medium85% confidence confidence
Collection and aggregation of CCTV data
Cinemark may use closed-circuit television, video recordings, photography, and/or similar technology to monitor their Theatres or offices for security, fraud, loss prevention, incident reporting, and operational purposes.
Why it matters: Your image and movements may be recorded and used for various purposes, including security, fraud prevention, and operational analysis within Cinemark's facilities.
We may use closed-circuit television, video recordings, photography, and/or similar technology to monitor our Theatres or offices. | For security, fraud, loss prevention, incident reporting, and operational purposes. We may also collect and aggregate data from video recordings and photographs for a variety of purposes, including to track and analyze how individuals move through the store, analyze trends, make changes to the layout, and optimize patron experience.
**Information We Collect**, paragraph 4 · Citation strength: strong
Cancellation and Renewal
Terms related to how you can cancel services, any penalties involved, and how subscriptions or services are renewed. Look for clear instructions and potential automatic renewals.
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Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Watch Out For These ‘Gotchas’
Less obvious clauses that could be to your detriment. These often include automatic consent to marketing, data sharing with affiliates without explicit opt-out, or changes to terms without direct notification.
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Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
How You're Protected
These clauses outline commitments and features that are consumer-friendly and beneficial to you, ranging from clear privacy choices to data security measures.
Protection95% confidence confidence
Advance notification for material changes to Privacy Notice
If Cinemark makes a change to its Privacy Notice that materially affects how personal information is processed or reduces user rights, they will provide advanced notice via email, push notification, or a prominent notice on their services.
Why it helps: This commitment ensures that users will be informed of significant changes to how their personal information is handled, allowing them to review and decide whether to continue using the services.
If we make a change to this Notice that we believe materially affects how we process your personal information or reduces your rights, we will provide you with advanced notice via email, through push notification, or by posting a prominent notice on our Services.