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Plain-English summary
Domino's collects a wide array of personal and device information, including browsing history and location data, often sharing this with third parties for targeted advertising (data_use-1, data_use-2). They utilize device fingerprinting to uniquely identify your devices (data_use-3) and engage in audience modeling services with partners, using hashed data to gain insights into audience behavior (data_use-4). The policy notes that Domino's does not respond to "Do Not Track" signals (data_use-5). Additionally, policy changes can be made at any time, with continued use implying consent, and the data practices of franchisees and certain third parties are not covered by this policy (risk_flags-2, risk_flags-3). While reasonable security safeguards are maintained, internet transmission security is not guaranteed.
90% confidence
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Risks
2 findings
Critical issues and red flags that may require legal consultation or pose significant privacy, financial, or security risks.
medium95% confidence
Franchisees have separate privacy policies that are not covered by this policy
The Privacy Policy does not cover the data practices of Domino's franchisees, as each is a separate legal entity with its own privacy policy.
Why it matters: Information shared with franchisees is not governed by this policy, meaning your data privacy when interacting with a franchise location might be subject to different terms.
Data practices of our franchisees (each is a separate legal entity with its own privacy policy).
This Privacy Policy does not cover:, paragraph 1 · Citation strength: strong
medium95% confidence
Third parties may control your data processing
Third parties that Domino's works with may independently control the purposes and means of processing your information, and their data practices are subject to their own policies and disclosures.
Why it matters: When interacting with third parties linked or integrated with Domino's services, your data handling is controlled by those third parties, and you should consult their privacy policies.
Some of the third parties we work with independently control the purposes and means of processing your information. For example, we disclose information to vendors that provide analytics, security, and fraud prevention services to us. We also disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising.
Information We Infer, paragraph 3 · Citation strength: strong
Data Use & Sharing
4 findings
Provisions that describe how your data is collected, used, and shared, particularly in ways that might be unexpected or extensive.
medium95% confidence
Collects personal information from various third-party sources
Domino's collects personal information from third-party sources such as delivery marketplaces (e.g., Uber Eats, DoorDash), social media, business partners, third-party vendors for analytics and advertising, data providers, and publicly available sources.
Why it matters: Your personal data may be collected from multiple external sources beyond your direct interactions with Domino's, potentially consolidating a broader profile of your information.
If you interact with our social media channels, we may collect information associated with your profile. If you publicly reference us (such as through a hashtag), we may feature your post in our Service or marketing materials. Business Partners . We receive information from business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities. Third Party Vendors . We receive information from vendors that provide analytics, advertising, security, and fraud prevention services to us. Data Providers . We receive information from licensors of private and public databases. Publicly Available Sources .
Information from Other Sources, paragraph 1 · Citation strength: strong
medium95% confidence
Uses device fingerprinting to uniquely identify your browser or device
Domino's uses device fingerprinting, which analyzes and combines data from your device, such as JavaScript objects and installed fonts, to create a unique "fingerprint" to identify your browser or device.
Why it matters: Your device and browser can be uniquely identified and tracked, even without traditional cookies, which can impact your privacy.
Device Fingerprinting . Device fingerprinting is the process of analyzing and combining sets of data from your device, such as JavaScript objects and installed fonts, to create a "fingerprint" and uniquely identify your browser or device.
Information from Your Device, paragraph 2 · Citation strength: strong
medium95% confidence
Infra-company data sharing for insights and advertising
Domino's uses audience modeling services where they and a partner provide hashed data to a technology provider to match common factors and gain insights into audience overlap and campaign effectiveness.
Why it matters: Your data, even in a hashed form, is shared with partners and technology providers to analyze audience behavior and improve advertising campaigns, which means your data contributes to profiling and targeted ads.
We also use audience modeling services, where we and a partner each provide (often hashed) data to a technology provider. The technology provider then matches common factors between our and the partner’s data to allow us to gain insights into audience overlap and campaign effectiveness.
Information We Infer, paragraph 1 · Citation strength: strong
low95% confidence
Does not respond to "Do Not Track" signals
Except where required by law, Domino's does not respond to "Do Not Track" signals or other preference signals transmitted by your browser or extension.
Why it matters: If you have a "Do Not Track" signal enabled in your browser, it will not prevent Domino's from tracking your activity as described in their policy.
Preference Signals . Your browser or extension may allow you to automatically transmit a "Do Not Track" signal to online services you visit. Except where required by law, Domino's does not respond to "Do Not Track" signals or other preference signals.
Your Privacy Choices, paragraph 1 · Citation strength: strong
Cancellation & Renewal
Not clearly stated
Terms related to how you can cancel services, provisions for automatic renewals, and associated refund policies.
?
Not clearly stated
No cited billing terms — wording is unclear
The policy does not explicitly state provisions regarding automatic renewal or detailed cancellation procedures beyond deleting a profile. It also does not mention specific refund policies.
Gotchas
All clear
Potentially overlooked clauses that could be unfavorable or restrictive to the user.
✓
Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
3 findings
User-favorable clauses that enhance privacy, provide recourse, or offer control.
Protection95% confidence
Voice and audio data is collected with consent and immediately deleted after use
Domino's collects voice and audio data through your device's microphone when you activate a voice-activated skill, but only maintains it long enough to complete your request and then immediately deletes it.
Why it helps: This commitment to immediate deletion after fulfilling a request helps protect your privacy by minimizing the retention period for sensitive voice and audio data.
Voice and Audio Data . We collect your voice and other audio data through the microphone on your device when you activate a voice-activated skill. We only maintain the voice and audio data long enough to complete your request and then immediately delete it.
Sensitive Information from Your Device, paragraph 1 · Citation strength: strong
Protection95% confidence
Service is not directed towards children under 16
The Service is not directed toward children under 16 years old. If information from children is collected in violation of applicable law, parents or guardians are instructed to contact Domino's.
Why it helps: This indicates a commitment to not intentionally target or collect data from children under 16, which helps protect minors' privacy.
The Service is not directed toward children under 16 years old. If you are a parent or guardian and believe we have collected information from children in violation of applicable law, please contact us as set out in the Contact Us section below.
Children, paragraph 1 · Citation strength: strong
Protection95% confidence
You can opt-out of marketing emails, text messages, and push notifications
You have the ability to opt-out of receiving marketing emails, text messages, and push notifications. For emails, you can follow unsubscribe instructions or use an online form. For text messages, you can text STOP or use an online form. For push notifications, you can adjust device settings or uninstall the app.
Why it helps: This provides clear and multiple methods for users to control the marketing communications they receive, reducing unwanted interruptions and protecting their inbox/device from promotional content.
To stop receiving marketing emails, follow the unsubscribe instructions near the bottom of such emails, or visit https://www.dominos.com/content/unsubscribe and complete the online form to be removed from email marketing lists. Please note that you cannot opt out of transactional emails. Text Messages . To stop receiving text messages that you have opted-in to, text STOP to 366466 or visit https://www.dominos.com/content/unsubscribe and complete the online form to be removed from the text messaging list. Push Notifications . If you have opted-in to receive push notifications on your device, you can opt-out by adjusting your device settings or uninstalling the app.
Your Privacy Choices, paragraph 2 · Citation strength: strong
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