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Plain-English summary
Your data with independently owned IHG-branded hotels will be governed by their own privacy practices, which could differ from IHG's policy (risk_flags-1). IHG uses your information for profiling and targeted advertising, which is considered a legitimate interest (data_use-1). Your information may be transferred globally, subjecting it to varying data protection laws (data_use-2). Cross-device tracking is used for targeted advertising (data_use-3), and information collected through cookies may be shared with third parties for their own analytics and marketing purposes (data_use-4). IHG's systems generally do not recognize browser "do-not-track" or "GPC" signals (data_use-5). When using IHG Connect Wi-Fi, device identifiers and internet activity are collected and may be associated with your IHG One Rewards number (data_use-6). Location information can also be collected via Wi-Fi services (data_use-7). Personalized offers based on web usage and location may be sent through IHG Connect (data_use-8). IHG partners with Google and Facebook to create user profiles and match them across sites and devices to tailor marketing (data_use-9).
88% confidence
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Risk Flags
Clauses that could pose significant risks or negative impacts to the user.
high95% confidence confidence
Independent Hotel Privacy Practices Govern Your Data
Most hotels operating under IHG's brands are independently owned and operated, and their use of your information will be governed by their own privacy practices, not IHG's.
Why it matters: Your personal information shared with independently owned IHG-branded hotels will be subject to their individual privacy practices, which may differ from IHG's stated policy and could offer varying levels of data protection.
Most hotels operating under IHG’s brands are independently owned and operated by parties that have entered into a franchise agreement with IHG that allows them to use an IHG brand for the purposes of operating a hotel. References to IHG-branded hotels also include Iberostar Beachfront Resorts which can be booked via IHG’s reservation system and which are part of IHG® One Rewards. If you make a reservation through us to stay at an IHG-branded hotel, we will disclose certain information with that hotel in order to enable your stay at the hotel. However, as IHG-branded hotels are not owned or controlled by IHG, their use of your information will be governed by their own privacy practices.
Who we are, paragraph 3 · Citation strength: strong
Data Use & Sharing
Details on how your data is collected, used, and shared.
medium90% confidence confidence
Use of Information for Profiling and Targeted Advertising
IHG uses your information for profiling and targeted advertising, which is considered a legitimate interest as a commercial organization to operate and improve services.
Why it matters: Your personal information may be analyzed to create profiles and serve you targeted advertisements, impacting your privacy and exposure to personalized marketing.
our use of your information is in our legitimate interest as a commercial organization, for example to operate and improve our services and to keep people informed about our products and services (including for profiling and targeted advertising) - in these cases we will look after your information at all times in a way that is proportionate and respects your privacy rights and, depending on the applicable law, you have a right to object to processing as explained in [To object to how we use your information](https://www.ihg.com/content/us/en/customer-care/privacy_statement#to-object).
The legal basis for processing your personal data, paragraph 4 · Citation strength: strong
high90% confidence confidence
Global Data Transfers
Your information may be transferred to countries outside where it was originally collected or your residence/nationality due to IHG's global operations, including transfers to IHG-owned/affiliated entities, IHG-branded hotels, partners, and service providers worldwide.
Why it matters: Your data may be transferred internationally, potentially subjecting it to different data protection laws and standards than those in your home country.
As we operate via a global network of corporate offices, reservation and service centers, data centers and hotels, it may be necessary to transfer your information, for example, information collected in connection with a reservation or stay at an IHG-branded hotel, joining one of our loyalty programs or interacting with us through our corporate site, websites, emails or our other digital channels to a country outside of the country where it was originally collected or outside of your country of residence or nationality.
Data Transfer, paragraph 1 · Citation strength: strong
medium85% confidence confidence
Cross-device Tracking for Targeted Advertising
IHG and its service providers may use cross-device tracking to identify other devices you use (e.g., mobile phone, tablet) to serve targeted advertising.
Why it matters: Your online activity across multiple devices may be linked, allowing IHG and its service providers to serve you targeted advertisements on all your devices, potentially increasing your exposure to personalized ads.
We, and our service providers, also may use the cross-device tracking and other information we learn about you to serve targeted advertising on your devices.
Using our websites, mobile applications and other technology, paragraph 1 · Citation strength: strong
medium85% confidence confidence
Disclosure of Information to Third Parties for Their Own Analytics and Marketing
IHG may disclose information collected through cookies and other tracking technologies with third parties for their own analytics and marketing purposes, which may include serving targeted advertising about IHG and non-IHG branded hotels.
Why it matters: Third parties may use your collected information for their own marketing, potentially exposing you to advertisements beyond IHG's services.
We also may disclose information collected through cookies (and other tracking technologies) with third parties to use for their own analytics and marketing purposes. These third parties may serve targeted advertising to you about IHG and non-IHG branded hotels. The scope of information shared may include information collected through cookies, such as your IP address/device ID, and information about the search that you performed on our website (e.g., you were looking for a hotel in New York City) but would not include your name or IHG® One Rewards information.
Cookies and other tracking technologies, paragraph 5 · Citation strength: strong
low90% confidence confidence
No Recognition of Do-Not-Track or GPC Signals
IHG's systems currently do not recognize browser "do-not-track" or "GPC" (Global Privacy Control) signals, except for specific locations mentioned in the US State Consumer Rights section.
Why it matters: Your browser's Do Not Track or GPC settings will generally not be honored by IHG's systems, meaning tracking technologies may still collect your data despite your preferences.
Currently, our systems do not recognize browser “do-not-track” or “GPC” signals except for certain locations as described below in the section US State Consumer Rights. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions at the [DAA](http://www.aboutads.info/choices/) and the [Network Advertising Initiative](http://www.networkadvertising.org/choices/) websites.
Cookies and other tracking technologies, paragraph 10 · Citation strength: strong
medium90% confidence confidence
Collection of Device Identifiers and Internet Activity via IHG Connect Wi-Fi
When using IHG Connect Wi-Fi, IHG may automatically collect device identifiers (like IP or MAC address) and other device information, including device type, web pages/apps/sites visited, and access dates/times.
Why it matters: Usage of IHG Connect Wi-Fi allows for automatic collection and association of device identifiers and internet activity with your IHG One Rewards number or other service account information, increasing the scope of data collected about you.
When you use IHG Connect, we may view your device identifier and use this information to enhance our service. We may associate your device identifier with other information about you, such as your IHG® One Rewards number. * **Other device information:** We may also automatically record certain information from your device including, device type, the web pages, apps or sites that you visit, and the dates and times that you visit, access, or use IHG Connect (Internet activity information).
The information we collect, paragraph 1 · Citation strength: strong
medium90% confidence confidence
Location Information Collection via Wi-Fi Services
IHG may collect information about your location through your use of Wi-Fi services provided at their hotels.
Why it matters: Your physical location may be collected via Wi-Fi services at IHG hotels, which can be linked to your IHG One Rewards number or other services.
**Location information:** We may collect information about your location through your use of the WI-FI services we provide at our hotels to enable us to improve our service and provide certain services to you such as customized offers and promotions.
The information we collect, paragraph 1 · Citation strength: strong
medium85% confidence confidence
Personalized Offers Based on Web Usage and Location via IHG Connect
If you provide your contact information or IHG® One Rewards number, IHG may send you personalized offers based on your web usage and location when using IHG Connect, with your consent or where permitted by applicable law.
Why it matters: Your web usage and location data from IHG Connect may be used to send you personalized offers, leading to more targeted marketing and potential privacy implications.
If you provide your contact information or your IHG® One Rewards number, we may (with your consent or where permitted by applicable law) send you personalized offers based on your web usage and location.
How We Use the Information We Collect, paragraph 2 · Citation strength: strong
medium85% confidence confidence
Creation of User Profiles and Matching Across Sites/Devices with Third Parties for Targeted Advertising
IHG partners with companies like Google and Facebook to create a personalized experience and serve targeted advertising, matching users across sites and devices to tailor marketing communications.
Why it matters: Your data is used to build profiles and is matched across different platforms (like Google and Facebook) and devices to deliver highly tailored marketing and advertising, potentially limiting your control over ad exposure.
Our goal is to create a personalized and customized experience for you when you stay at an IHG-branded property. In order to determine appropriate advertising and to customize your experience, as described in the section above in relation to cookies, we have relationships with companies such as Google and Facebook which enable us to serve targeted advertising. In addition to the activities described under the heading [Targeted Advertising](https://www.ihg.com/content/us/en/customer-care/privacy_statement#targeted-advertising) above, we also match Facebook and Google users across sites and devices which enables us to better understand your interests.
Using Personal Information to create profiles, paragraph 1 · Citation strength: strong
Cancellation & Renewal
Information on how to cancel services or what happens with renewals.
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Gotchas
Potentially overlooked clauses that could be unfavorable to users.
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Protections
Commitments and features that benefit user rights and privacy.
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