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Privacy policy

Candy Crush Saga

Review these first

Score75.0
Reviewed
Policy typePrivacy policy
Concern findings7
Protections2
Source supportStrong

Source provenance

Verified official source
Retrieved
Last checked
PublishedAutomated refresh
Source URLhttps://king.com/privacyPolicy

Canonical URL: https://www.king.com/privacyPolicy

What changedMaterial language shifts detected around personal data, privacy, sell your, share your. 68 new line(s), 332 removed line(s).

Snapshot hash bf5d12b8822630cd5fde768fa593a9cfdf6fe54b2bf2761722152eeeae28dbfd

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

The policy outlines that personal information shared in public forums is viewable by others, and some cached gameplay information cannot be removed from other players' devices even after deletion requests (risk_flags-2). Account deactivation results in permanent loss of game progress and virtual items (risk_flags-3). User chat messages are subject to monitoring and review by the company (risk_flags-4). The company shares data with third-party marketing and advertising partners, who may combine it with other data for targeted ads (data_use-1, data_use-3), and users may be opted into targeted advertising by default where local laws allow (data_use-2). If the company's assets are sold, user information can continue to be used by the new entity under the same policy (data_use-4). Even after opting out of targeted ads, users will still see other advertisements. Non-US residents who opt out of targeted ads in the games may still receive them from Facebook, requiring separate action (gotchas-2).

90% confidence

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Risk Flags

3 findings

Critical issues and red flags, like weakened dispute rights or broad content ownership claims. These terms can significantly impact user control and legal recourse.

medium90% confidence

Inability to remove cached information from other devices

Personal information visible through gameplay, such as username, avatar, high scores, and chat messages, will be cached on other players’ devices, and the company may not be able to remove or update that information from those devices.

Why it matters: Even if users delete their account or data, some of their personal information might remain visible on other players' devices, potentially leading to persistent exposure of their data.

In some instances, personal information about you that is visible through gameplay such as username, avatar, your high scores, and any chat messages will be cached on other players’ devices and we will not be able to remove or update that information from those devices, for example if that device is not connected to a wifi network.

Ad identifiers, cookies and similar technologies, paragraph 3 · Citation strength: strong

medium95% confidence

Loss of game progress and virtual items upon account deactivation

If a user completely deactivates their account, all game progress and unspent virtual items, such as Gold Bars or Boosters, will be lost and cannot be restored in the future.

Why it matters: Users will lose all their game progress and purchased virtual items if they deactivate their account, which could result in financial loss for unspent virtual goods.

Please note that if you completely deactivate your account all your progress in our Games and any unspent virtual items, such as Gold Bars or Boosters will be lost, and we will not be able to restore them in the future.

Ad identifiers, cookies and similar technologies, paragraph 3 · Citation strength: strong

low90% confidence

Chat messages are monitored and reviewed

The company reserves the right to monitor and review the content of user messages in accordance with applicable laws and regulations, including using automatic filters and/or AI tools, to prevent toxic/abusive behaviors and ensure compliance with Terms of Use.

Why it matters: User chat messages are subject to monitoring and review by the company, which means private communications are not entirely private and can be used to enforce rules.

We reserve the right to monitor and review the content of your messages, in accordance with applicable laws and regulations, including by using automatic filters and/or AI tools, to prevent toxic and abusive behaviors and to ensure that you are complying with our Terms of Use.

Privacy Policy, paragraph 5 · Citation strength: strong

Data Use

3 findings

How your data is collected, processed, and shared. This includes specifics on advertising, analytics, and third-party data exchange.

medium90% confidence

Opt-in to targeted advertising by default in some regions

Where local laws allow, the company will opt users into targeted advertising by default, though preferences can be changed at any time in the Privacy and Security settings of the games.

Why it matters: Users might have their data used for targeted advertising automatically unless they actively change their settings, potentially leading to unwanted personalized ads.

Where local laws allow, we will opt you into targeted advertising by default. You can change your preferences at any time in the Privacy and Security settings of our Games.

Privacy Policy, paragraph 14 · Citation strength: strong

medium90% confidence

Data sharing with advertising partners for improved targeting and measurement

Identifiers and other device information are collected and shared with advertising partners to enable ad delivery. These partners combine this with their own collected information to serve more relevant ads and improve targeting and measurement systems.

Why it matters: User data is shared with advertising partners who use it to refine their ad targeting and measurement, which means users may experience more persistent and personalized advertising.

When you play our Games or use our other Services, identifiers and other information from your device is collected and shared with our advertising partners to enable the technical delivery of ads to your device. Our advertising partners will combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) to serve you more relevant ads in our Games, to improve the accuracy of their targeting and measurement systems , and for other related uses described in each partner’s privacy policies.

Privacy Policy, paragraph 15 · Citation strength: strong

medium90% confidence

Transfer and sale of assets includes right to continue using personal information

Any third party to whom the company transfers or sells its assets will have the right to continue to use the personal and other information provided to the company in the manner set out in this Privacy Policy.

Why it matters: User data may be transferred to a new company if the current company's assets are sold, meaning their personal information will continue to be used under the same policy by a different entity.

Any third party to which we transfer or sell our assets will have the right to continue to use the personal and other information that you provide to us in the manner set out in this Privacy Policy.

Children, paragraph 3 · Citation strength: strong

Cancellation and Renewal

All clear

Terms related to account termination, subscription management, and auto-renewal policies. Transparency and user control in these areas are key.

Looking good

No billing surprises spotted

Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.

Gotchas

1 finding

Potentially overlooked clauses that could be disadvantageous to the user, such as waivers of rights, limitations of liability, or unexpected data uses.

low90% confidence

Non-US residents may still receive targeted ads from Facebook after opting out

Outside of US states with applicable privacy laws, even if a user opts out of targeted ads in the company's games, they may still receive targeted ads from Facebook.

Why it matters: Users outside specific US states who opt out of targeted advertising within the game might still encounter targeted ads from Facebook, requiring them to adjust Facebook's settings separately.

Please note that outside of US states with applicable privacy laws, even if you have opted-out of targeted ads in our Games, you may still receive targeted ads from Facebook. If you would prefer that Facebook does not use your personal information for targeted ads, you need to log into your Facebook account and update your settings there.

Privacy Policy, paragraph 15 · Citation strength: strong

Protections

2 findings

Safeguards and user-benefiting clauses, such as data encryption, clear data deletion policies, or commitments to user privacy.

Protection95% confidence

Right to access personal information

Users have a right to know what information the company holds about them and, in some cases, to have that information communicated to them.

Why it helps: This allows users to understand what data is being collected and stored about them.

Right of access . You have a right to know what information we hold about you and in some cases to have that information communicated to you.

Ad identifiers, cookies and similar technologies, paragraph 3 · Citation strength: strong

Protection95% confidence

Right to correct personal information

Users have the right to request correction of any inaccurate or outdated personal information held by the company.

Why it helps: This ensures that users can maintain the accuracy of their personal data.

Right to correct personal information. We try to keep the information that we hold about you accurate and up to date. Should you realise that any of the information that we hold about you is incorrect, please contact us here and we will correct it as soon as we can.

Ad identifiers, cookies and similar technologies, paragraph 3 · Citation strength: strong

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