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Plain-English summary
This privacy policy contains several concerning clauses. Any content you post in the King Community online forum may become publicly available. Your King Profile and any personal information you add to it may be visible to other players globally. By using the Services, you acknowledge that your data will be collected and used for targeted advertising. AI is used to personalize gameplay and in-game offers and to optimize monetization strategies. King monitors chat messages, potentially using AI, to prevent abusive behavior and can block messages or chat service use. Your posts to social media may be republished publicly. If you enter a competition, your name and entries will be published and combined with your King Profile. Your personal information will be monitored, including with AI tools, to prevent cheating, abuse, and fraud. Lastly, third parties collect information from you when you scan a QR code they provide, and King receives some Facebook account information if you log in through Facebook.
90% confidence
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high95% confidence
Sharing your personal information with other users publicly
Any and all questions, answers, comments, or submissions made in the King Community online forum will be publicly available and any data you provide can be read and/or used by other users.
Why it matters: Your name, questions, answers, comments, or submissions on the King Community online forum will be publicly viewable to all other users. You should only share content that you are comfortable making public.
When using the King Community online forum, please be aware that in addition to your name, any questions, answers, comments or submissions that you post will be publicly available and any data you provide can be read and/or used by other users. You should therefore only share content that you are comfortable sharing publicly.
We use this information:, paragraph 3 · Citation strength: strong
high95% confidence
King Profile information is visible to other users
Your King Profile and some of the information it contains will be visible to other users of our Services. If you choose to create an account by adding personal information to your King Profile, it will be visible to your friends and other players anywhere in the world.
Why it matters: If you create an account and add personal information to your King Profile, your King Profile and some of the information it contains will be visible to your friends and other players anywhere in the world.
Your King Profile and some of the information it contains will be visible to other users of our Services. If you choose to create an account by adding personal information to your King Profile, it will be visible to your friends and other players anywhere in the world.
King Profile, paragraph 2 · Citation strength: strong
Data Use
Policies about how your data is collected, processed, and shared.
high94% confidence
Acknowledgment of data collection and use for targeted advertising
When you download, access and/or play King Games or interact with their Websites or other Services, you acknowledge the collection and use of your information, including King's and their advertising partners' use of your data for targeted advertising purposes.
Why it matters: By using the Games or Services, your data (including personal information) may be used by King and its advertising partners for targeted advertising. If you have concerns about this, you should not use the Services.
When you download, access and/or play our Games, or interact with our Websites or other Services you acknowledge the collection and use of your information in accordance with this Privacy Policy, including King’s and our advertising partners’ use of your data for targeted advertising purposes as described in the [Marketing](https://www.king.com/privacyPolicy#marketing) and [Advertising](https://www.king.com/privacyPolicy#advertising)sections of this Privacy Policy. Those sections also explain how you can opt in or out of the use of your personal information for targeted advertising purposes.
Intro, paragraph 5 · Citation strength: strong
medium90% confidence
Use of AI to personalize gameplay and optimize features
King uses Artificial Intelligence (AI) to personalize gameplay elements, adjust level difficulty based on progress, suggest challenges suited to skill level, and offer in-game items at relevant moments. AI also optimizes game features and monetization strategies by tailoring special offers and personalized deals based on playing habits or preferences.
Why it matters: Your gameplay experience and in-game offers will be personalized using AI based on your progress, skill level, playing habits, and preferences. This also applies to monetization strategies.
We use Artificial Intelligence (AI) to personalize gameplay elements, such as adjusting level difficulty based on your progress, for example by suggesting challenges suited to your skill level and offering in-game items like boosters or lives at the moments they are most relevant to you. Additionally, we optimize game features and monetisation strategies by tailoring special offers and personalized deals based on your playing habits or preferences. AI also enhances customer support by analyzing query details, gameplay data, and other relevant information to route your requests to the most appropriate support resources.
Monitoring of chat messages for compliance and behavior
King reserves the right to monitor and review the content of your chat messages, including using automatic filters and/or AI tools, to prevent toxic and abusive behaviors and ensure compliance with their Terms of Use. They also reserve the right to prevent chat service use or block any message for any reason.
Why it matters: Your chat messages may be monitored and reviewed using AI or automatic filters to ensure compliance with terms and prevent abusive behavior. King can also block your messages or prevent your use of the chat service for any reason.
We reserve the right to monitor and review the content of your messages, in accordance with applicable laws and regulations, including by using automatic filters and/or AI tools, to prevent toxic and abusive behaviors and to ensure that you are complying with our Terms of Use. We also reserve the right to prevent your use of our chat service(s) or to block the sending of any message for any reason. We will not use the content of your chat messages for any other purpose.
Chat, paragraph 1 · Citation strength: strong
medium90% confidence
Republishing of social media posts
If you interact with King's social and community channels, they may republish your posts to those channels, and these will be available publicly to those with access.
Why it matters: Your posts on King's social and community channels may be republished by King and made publicly available to others.
If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you. We may also republish your posts to those channels and these will be available to those with access to those channels, which may be public.
Social and community, paragraph 1 · Citation strength: strong
medium90% confidence
Publication of competition entrants' names and entries
King will publish the names and entries of competition entrants. This information will also be combined with your King Profile and other account information and will be processed, stored, and shared in accordance with their Privacy Policy.
Why it matters: If you enter a competition, your name and entries will be published by King. This information will be combined with your other account details and used and shared according to the Privacy Policy.
We will also publish the names and entries of competition entrants. That information will also be combined with your King Profile and other account information and will be processed, stored, and shared in accordance with this Privacy Policy.
Promotions and Competitions, paragraph 1 · Citation strength: strong
medium90% confidence
Monitoring and processing personal information for fraud and cheating prevention
King will use personal information to prevent cheating, toxic and abusive behavior, illegal activity or fraud. They may monitor Games and other Services using various tools, including AI, to detect such activities and will process personal information to monitor accounts for anomalous player behavior.
Why it matters: Your personal information and account behavior will be monitored, potentially with AI tools, to detect and prevent cheating, abuse, illegal activity, or fraud.
We will use personal information that we hold to prevent cheating, toxic and abusive behavior, illegal activity or fraud. We may monitor our Games and other Services using different tools, including AI tools, to detect such activities. We will process your personal information to monitor your account for anomalous player behavior. This helps us ensure the Game is fair between players.
Cheating, toxic and abusive behavior, illegal activity and fraud prevention, paragraph 1 · Citation strength: strong
Cancellation and Renewal
Key terms about how and when your service can be canceled or renewed, including any associated penalties or notice requirements.
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Gotchas
Potentially overlooked clauses that could be unfavorable, annoying, or legally tricky.
medium90% confidence
Third-party collection of information when scanning QR codes
When you scan a QR code provided by a third party, that third party will collect information from you, such as your device ID, location, unique visitor ID, device used, IP address, time and date of scanning.
Why it matters: If you scan a QR code provided by a third party, your device ID, location, visitor ID, device, IP address, and time/date of scan will be collected by that third party. You are encouraged to read their privacy policy.
When you scan a QR code either to invite friends to download any of our Games, or to participate in promotions and similar activities, we will collect information from you, such as your device ID, your location, your unique visitor ID, the device used, IP address, time and date of the scanning. If a third party provides the QR code they will collect this information from you and we encourage you to read their privacy policy to know how they will process your personal information.
Promotions and Competitions, paragraph 2 · Citation strength: strong
medium90% confidence
Sharing of Facebook account information
If you log in to your King Profile using Facebook account details, King will receive some of your Facebook account information, including basic public profile information (username, age range, gender, chosen language, country), email address, and friend list if access is permitted.
Why it matters: Logging in with Facebook means King receives various Facebook account details, including your public profile info, email, and friend list (if granted access).
If you log in to your King Profile using your Facebook account details, we will receive some of your Facebook account information. If you choose to play our Games online on the desktop version of Facebook, your basic Facebook account information will automatically be associated with your King Profile. Exactly what information we receive will depend on your settings in your Facebook account, but typically we will receive your basic public profile information such as your username, age range, gender, chosen language, country, as well as your email address and friend list if you permit us to access this information.
Information we receive from Facebook, paragraph 1 · Citation strength: strong
Protections
Terms and conditions that protect you, the user.
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