Snapshot of the source text at fetch time, not a live mirror of the policy page.
Plain-English summary
The service uses third-party cookies for advertising and marketing efforts and may share certain device and activity information for other advertising and performance-related activities that could be considered sales or targeted advertising under US laws (data_use-1, data_use-2). Additionally, sensitive data, such as sexual orientation, ethnicity, or religion, and information about user interactions and service usage may be shared across Match Group companies for personalization and tailored offers if the relevant toggles are enabled (data_use-3, data_use-4).
90% confidence
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Risk Flags
Not clearly stated
Critical issues and red flags, including hard-to-reverse harms:
* Money or property you cannot easily recover
* Lasting privacy exposure
* Loss of account access or control
* Weakened legal dispute rights
* Broad ownership claims of your content or data
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Not clearly stated
No cited risk flags — wording is unclear
The document does not clearly state any high-severity risk flags.
Data Use and Sharing
4 findings
This section covers how your data is used and shared, and the scope of those activities, including:
* Data collection and utilization practices
* Sharing with third parties for various purposes
* Anonymization and aggregation processes
* Data retention policies and practices
Not clearly stated: The document does not clearly state information regarding data collection beyond cookies, specific data retention periods, or aggregation/anonymization practices.
medium95% confidence
Use of sensitive data for Match Group Offers
Sensitive data a user has provided, such as sexual orientation, ethnicity, or religion, may be used for Match Group Data sharing activities to make Match Group Offers more relevant, when a specific toggle is on.
Why it matters: If the sensitive data sharing toggle is on, your sensitive personal information (sexual orientation, ethnicity, or religion) may be shared across Match Group companies to personalize offers for other services.
When this toggle is on, sensitive data (if you’ve provided any), such as your sexual orientation, ethnicity or religion will be used for the Match Group Data sharing activities listed here. For instance, it could be used to make your Match Group Offers more relevant.
* ##### Match Group Offers - Sensitive Data, paragraph 1 · Citation strength: strong
medium95% confidence
Cross-company data sharing within Match Group for personalization
When a specific toggle is on, information about the user, their interactions, and how they use the service is shared across Match Group companies. This is done to understand user behavior across services, offer a more personalized experience, customized discounts, subscriptions, and tailor recommendations and features.
Why it matters: If the data sharing toggle is on, your activity and interactions on the service, and how you use it, will be shared across all Match Group companies to personalize your experience, provide tailored offers, and understand your usage patterns across their services.
This helps us and our Match Group affiliates better understand how people use our services, for instance, if they are active or paid users across multiple services, how they go from one to the other, and how usage patterns might vary across demographics. This also allows us to offer a more personalized experience across Match Group. For example, we may share and use this information to offer customized discounts or subscriptions, suggest you use the same payment method that you use on other services, and tailor recommendations and features you see on the Match Group services you use.
* ##### Match Group Offers - Sensitive Data, paragraph 3 · Citation strength: strong
low95% confidence
Use of third-party cookies for advertising and marketing
The service uses third-party cookies from domains different from its own for advertising and marketing efforts.
Why it matters: Third-party cookies are used on the website for advertising and marketing, which may lead to targeted advertisements based on your browsing activity.
We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.
Sharing of device and activity information for advertising and performance
Certain information about device and activity on the service is shared for activities related to performance, functional, and advertising permissions, which may be considered sales, sharing, or targeted advertising under applicable US laws.
Why it matters: Information about your device and activity on the service may be shared for advertising and performance-related activities. This sharing may be categorized as sales, sharing, or targeted advertising under US laws.
Certain information about your device and activity on our service is shared for the activities described in Performance, Functional and Advertising permissions below. These activities may be considered sales, sharing, or targeted advertising under applicable laws in the US.
Sale or Sharing of Personal Information, paragraph 1 · Citation strength: strong
Cancellation and Renewal
Not clearly stated
This section reviews policies related to subscription, cancellation, and renewal, including:
* Auto-renewal mechanisms
* Cancellation procedures and effects
* Refund eligibility and process
* Notice periods for changes or termination
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Not clearly stated
No cited billing terms — wording is unclear
The document does not clearly state any information about cancellation or renewal policies.
Gotchas
Not clearly stated
Unexpected or less-obvious clauses consumers should be aware of, including:
* Unilateral changes to terms
* Complex or hidden fees
* Forum selection or choice of law clauses
* Limitations of liability
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Not clearly stated
No cited gotchas — wording is unclear
The document does not clearly state any gotchas.
Protections
Not clearly stated
This section highlights strong consumer-friendly policies and features that promote user rights and transparency, including:
* Clear and accessible data management tools
* Strong privacy-enhancing features
* Explicit commitments to user rights (e.g., data deletion, access)
* Favorable refund or cancellation terms
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Not clearly stated
No cited protections — wording is unclear
The document does not clearly state any explicit protections for users.
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