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Privacy policy

Roku Smart Home

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Score78.0
Reviewed
Policy typePrivacy policy
Concern findings3
Protections1
Source supportStrong

Source provenance

Verified official source
Retrieved
Last checked
PublishedAutomated refresh

What changedMaterial language shifts detected around renew, personal data, privacy, fee. 100 new line(s), 178 removed line(s).

Snapshot hash ccafdd8749ba69a3560fdcd7c33aaa2341d5dc8f0e93d0e19ef0f94f706b60ed

Snapshot of the source text at fetch time, not a live mirror of the policy page.

Plain-English summary

Roku's privacy policy indicates significant data collection and sharing practices. Roku may collect personal information about other people you provide, and may review uploaded files such as photos, videos, or audio (risk_flags-1, risk_flags-2). Your Roku account registration information might be collected by third-party streaming services you subscribe to through Roku (risk_flags-3). Information you share or upload, like comments, reviews, or direct messages, can be disclosed to other users. Third-party apps you access through Roku can collect information from your device, which Roku's policy does not cover. Roku may infer your general location and internet service provider from device information. Roku also collects extensive personal and activity data from your interactions with external sites and apps that partner with them for advertising, and advertising partners may share additional personal identifiers with Roku. Additionally, Roku uses your information for personalized advertising across all your linked devices, broadening the scope of data use for targeted ads. Your personal information may be transferred and stored globally, making it subject to disclosure to foreign governments or law enforcement, potentially without equivalent privacy protections (risk_flags-9).

90% confidence

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Risk Flags

3 findings

Critical issues that may result in material harm to the user. These are typically hard to reverse and may include monetary loss, privacy exposure, or legal action.

high90% confidence

Information Provided About Others

Roku collects personal information about other people that you provide, such as names or email addresses for referrals, or postal addresses for gift purchases. Your Smart Home Devices may also capture videos, images, or voice content of other individuals.

Why it matters: You may be providing personal information of others, including their names, email addresses, postal addresses, videos, images, or voice content, to Roku. This means personal data about individuals who are not direct users of Roku services could be collected without their direct consent or knowledge.

We also collect the personal information of other people. For example, if you invite or refer our products or services to families and friends by providing their names or email addresses, or if you provide the postal addresses and other contact information of recipients for gift purchases. Personal information about other people may be collected and used when you use Roku Smart Home devices and services. For instance, your Smart Home Devices may capture videos, images or voice content of other individuals.

**5\. Information You Provide About Others**, paragraph 1 · Citation strength: strong

high90% confidence

Third-Party Apps Can Access Roku Account Information

When you subscribe to a streaming service from another provider through Roku Services, your Roku account registration information may be collected by that provider to create an account with their service.

Why it matters: Your Roku account registration information, such as name, email, postal address, and birth date, may be shared with third-party streaming service providers when you subscribe through Roku, potentially exposing this data to additional third parties.

When you subscribe to a streaming service from another provider through the Roku Services (e.g., when you subscribe to a streaming service on Roku Sites or within The Roku Channel, or to a Third-Party Channel on a Roku Device), your Roku account registration information may need to be collected by the provider to create an account with that service.

**1. Registration Information**, paragraph 2 · Citation strength: strong

medium90% confidence

International Data Transfers and Disclosure to Foreign Governments

Roku is a global company, and information collected may be stored and processed globally in countries where Roku or its service providers maintain facilities, including jurisdictions that may not have equivalent data privacy laws to your home country. This information may be subject to disclosure to foreign governments, courts, or law enforcement.

Why it matters: Your personal information may be transferred and stored in countries outside your own, potentially under different data privacy laws, which could allow foreign governments or law enforcement to access your data without protections equivalent to those in your home country.

While such information is outside of your country of residence, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. We will protect all personal information we obtain in accordance with this Privacy Policy and take reasonable steps to ensure that it is treated lawfully.

**Part VI:  Data Storage, Transfers and Security**, paragraph 2 · Citation strength: strong

Data Use

All clear

Practices concerning the collection, processing, and sharing of user data.

Looking good

No data-use concerns flagged

Verbaterm only flags concerns it can cite. No source-backed data-use findings are shown here.

Cancellation and Renewal

All clear

Terms related to subscription management, cancellation procedures, and automatic renewals.

Looking good

No billing surprises spotted

Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.

Gotchas

All clear

Potentially surprising or disadvantageous clauses for the user, including limitations of liability, arbitration clauses, or difficult-to-find terms.

Looking good

No hidden gotchas

Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.

Protections

1 finding

Commitments and features that protect user rights and privacy.

Protection85% confidence

Parental Consent for Information Provided About Others

Roku states it relies on users to obtain any required permissions in advance to allow Roku to collect personal information about other people that the user provides.

Why it helps: This clause places responsibility on the user to ensure consent is obtained before sharing others' personal information, which can help prevent unauthorized data collection from third parties. However, it shifts the burden of compliance to the user, who may not be familiar with the legal requirements for consent. From Roku's side, it signals they do not take on the responsibility themselves, which means users must be extra careful.

We rely on you to obtain any required permissions in advance to allow us to collect their personal information.

**5\. Information You Provide About Others**, paragraph 2 · Citation strength: strong

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