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Plain-English summary
Roku's policy indicates that information you post in public forums may be publicly available (risk_flags-0001) and that you are responsible for obtaining permission when providing personal information about others (risk_flags-0002). Roku may review uploaded files like photos, videos, or audio for content moderation (data_use-0001). Additionally, third-party channels can collect information directly from your Roku device (data_use-0002), and Roku uses your information for advertising, including personalized ads (data_use-0003).
90% confidence
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Risk Flags
Clauses that indicate a potential for harm, require careful attention, or may require a user to relinquish certain rights.
medium95% confidence confidence
Information posted in public forums may be publicly available.
Information posted on Roku Sites (e.g., forums, blogs, message boards, community pages) and third-party social networking sites may be available to the public.
Why it matters: Any information you choose to post in public forums on Roku Sites or third-party social networking sites may become publicly accessible.
You can provide comments, reviews and feedback on Roku Sites (e.g., Roku’s developer forums, blogs, message boards, community pages), and accounts on third-party social networking sites. Information posted in these venues may be available to the public.
**Information You Provide About Others**, paragraph 6 · Citation strength: strong
medium90% confidence confidence
You are responsible for obtaining permissions to provide personal information about others.
The policy states that you are relied upon to obtain any required permissions in advance to allow Roku to collect personal information about other people.
Why it matters: You are responsible for ensuring you have the necessary permissions before providing personal information about other individuals to Roku.
We rely on you to obtain any required permissions in advance to allow us to collect their personal information.
**Information You Provide About Others**, paragraph 2 · Citation strength: strong
Data Use
Clauses that describe how your data is collected, processed, and shared.
medium90% confidence confidence
Roku may review uploaded files for content moderation.
Roku collects and may review any files, including photos, videos, or audio files, chosen to be uploaded or made accessible to Roku Services for purposes such as content moderation.
Why it matters: Any files you upload or make accessible to Roku Services, such as photos, videos, or audio, may be collected and reviewed by Roku for content moderation.
Roku collects and may review (for example, for content moderation purposes) any files, including photos, videos or audio files, that you choose to upload or make accessible to the Roku Services.
**Information You Provide About Others**, paragraph 4 · Citation strength: strong
low90% confidence confidence
Third-party channels collect information from your device.
When you install, access, or stream apps provided by other companies (Third-Party Channels), the app provider and their partners may collect information from your Roku device, including your device identifier and how you use their services.
Why it matters: Third-party apps you install or stream on your Roku device may collect data about your device and usage directly, including your device identifier.
Using our products and services, you can access apps provided by other companies (**“Third-Party Channels”**), including hybrid broadcast broadband (**“hbbtv”**) channels that may be available in your region.When you install, access or stream one of these apps, you are also interacting with that app directly, and the app provider and its analytics and advertising partners may collect information from your Roku Device, including your device identifier and how you use their services.
**Scope of this Privacy Policy**, paragraph 2 · Citation strength: strong
medium90% confidence confidence
Roku uses information for advertising including personalized ads.
Roku uses your information to display both general and personalized advertisements through Roku Services, on Third-Party Channels, and on external websites, mobile apps, platforms, and devices.
Why it matters: Your information is used to show you ads, including personalized ads, across various Roku and third-party platforms and devices.
We use your information to show you ads (including personalized ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices.
**Part II. Information Usage**, paragraph 5 · Citation strength: strong
Cancellation and Renewal
Clauses that describe how and when a user can cancel a service or subscription, and any automatic renewal terms.
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Gotchas
Unexpected or less-than-obvious clauses worth noting.
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No hidden gotchas
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Protections
Clauses that offer user benefits, rights, or safeguards.
Protection95% confidence confidence
Voice recordings from child-directed services are immediately deleted by Roku.
For Third-Party Channels classified as Made for Kids, Roku immediately deletes voice command audio recordings after fulfilling the user's instruction or request, in accordance with COPPA.
Why it helps: This helps protect the privacy of children by ensuring voice recordings from child-directed services are not retained.
Certain Third-Party Channels have classified themselves as Made for Kids during the Roku channel onboarding process. While Roku is not the provider of these apps, when you issue a voice command to Roku while using them, Roku processes the audio recording in accordance with the FTC's enforcement policy statement regarding the collection of audio recordings from child-directed services and the Children’s Online Privacy Protection Act Rule. Roku immediately deletes these recordings after effectuating the user’s instruction or request.
**Information Collected by Providers of Linked Accounts**, paragraph 5 · Citation strength: strong
Protection90% confidence confidence
Voice recordings from child-appealing content within Roku platform are immediately deleted.
Roku applies the same deletion policy for voice commands issued while interacting with content appealing to children within the Roku platform (e.g., Kids & Family section of The Roku Channel), immediately deleting recordings after the instruction is carried out.
Why it helps: This ensures that voice recordings made in contexts that may appeal to children are promptly deleted, extending privacy safeguards beyond strictly child-directed apps.
While these pages and experiences may not be child-directed services within the meaning of the Children’s Online Privacy Protection Act, Roku applies the same policy as above. When you issue a voice command while (1) visiting the Kids & Family section of The Roku Channel or viewing content you access from that section; (2) viewing content in The Roku Channel that has been identified as child-directed by the content licensor; and (3) viewing or interacting with other pages and experiences on the Roku platform that Roku has determined may contain content that is appealing to children, Roku deletes these recordings immediately after effectuating the user’s instruction or request.
**Information Collected by Providers of Linked Accounts**, paragraph 6 · Citation strength: strong
Protection90% confidence confidence
Privacy controls for Smart TV Experience data collection.
You have the option to enable or disable Automatic Content Recognition (ACR) technology in your device's settings menu under 'Privacy > Smart TV Experience' to control information collected about what you watch or access.
Why it helps: This allows users to control the collection of specific viewing data through ACR technology, providing a measure of privacy control over content consumption.
When you use a device with our operating system with the Smart TV Experience, you have the option to enable Automatic Content Recognition (**“ACR”**) technology to collect information about what you watch or access (e.g., the programs, video games, ads and channels you viewed or accessed, and the date, time and duration of the viewing or access) via your TV’s antenna, cable box, game console, media player or other connected devices, and we may also collect additional information about the videos and other content you stream. The data collected while the Smart TV Experience is enabled may vary depending on your particular device and when you enabled the Smart TV Experience.
**Information from Cookies and Similar Technologies**, paragraph 5 · Citation strength: strong
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