Snapshot of the source text at fetch time, not a live mirror of the policy page.
Plain-English summary
This privacy notice outlines how Roku collects, processes, and shares personal information for residents of various U.S. states. The company collects data from multiple sources, including directly from users, automatically through its services, and from third-party platforms and partners. Roku retains personal information for legitimate business purposes or as required by law. The policy details extensive sharing of various categories of personal information, including identifiers, protected classifications, commercial information, internet activity, geolocation, inferences, professional information, and sensitive data, with advertisers and other third parties for targeted advertising and analytics. California residents are granted several privacy rights, including the right to know what data is collected, access it, correct inaccuracies, request deletion, opt out of data sale or sharing for behavioral advertising, limit the use of sensitive information, and not face retaliation for exercising these rights.
88% confidence
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Risk Flags
Not clearly stated
These findings are potential red flags that could lead to significant issues.
?
Not clearly stated
No cited risk flags — wording is unclear
Nothing to report.
Data Use
2 findings
This section describes how the company collects, uses, and shares your personal information.
Not clearly stated: Nothing to report.
medium85% confidence
Retention of Personal Information for Legitimate Business Purposes
Personal information collected by the company may be retained for as long as needed to fulfill legitimate business purposes, including those related to processing, disclosing, and sharing data with third parties, or for periods required by law.
Why it matters: Your personal information may be stored for an extended period, as long as the company deems it necessary for its business operations or as required by law, which could mean your data is kept indefinitely without a specific end date.
Personal Information we collect may be retained for as long as needed to fulfill legitimate business purposes, including the purposes outlined in Section 2, “Categories of Personal Information We Collect, Process, and Disclose to Third Parties; and the Purposes of Processing” of this Supplemental U.S. State Law Privacy Notice, or for a time period specifically required or allowed by applicable regulations or laws.
**US State Law Privacy Notice**, paragraph 15 · Citation strength: strong
medium90% confidence
Sharing of Internet Activity Information for Advertising and Analytics
Internet or other electronic network activity information, such as browsing and search history, is shared with advertisers, ad networks, advertising partners, ad measurement providers, app providers, content providers, and third-party platforms for relevant ads and analytics.
Why it matters: Your browsing and search history, along with other online activity, is shared with various third parties, including advertisers and app providers, allowing for extensive tracking and targeted advertising based on your online behavior.
- Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) <br> <br>- App providers, where the app is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) <br> <br>- Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
**US State Law Privacy Notice**, paragraph 11 · Citation strength: strong
Cancellation & Renewal
Not clearly stated
This section outlines the policies related to canceling services or subscriptions and how renewals are handled.
?
Not clearly stated
No cited billing terms — wording is unclear
Nothing to report.
Gotchas
Not clearly stated
These findings are important clauses that may be hidden or difficult to understand but could have a significant impact on you.
?
Not clearly stated
No cited gotchas — wording is unclear
Nothing to report.
Protections
7 findings
These are clauses that help protect you or provide you with certain rights.
Not clearly stated: Nothing to report.
Protection95% confidence
Right to Know What Personal Information is Collected
California residents have the right to know what personal information has been collected about them, including categories of information, sources, purposes for collection, and categories of third parties with whom it is shared or sold.
Why it helps: This right allows you to understand the full scope of data the company collects about you, promoting transparency and enabling you to make informed decisions about your privacy.
- The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, the categories of Personal Information that the business sold or shared, and for each category identified, the categories of third parties to whom it sold or shared that particular category of Personal Information, and the categories of Personal Information that the business disclosed for a business purpose, and for each category
**4\. Your California Privacy Rights**, paragraph 2 · Citation strength: strong
Protection95% confidence
Right to Access Specific Pieces of Personal Information
California residents have the right to access specific pieces of personal information collected about them in a portable and, if technically feasible, readily usable format.
Why it helps: This right provides you with direct access to your data in a usable format, making it easier to review, transfer, or understand what information the company holds about you.
- The right to access the specific pieces of Personal Information we have collected about you in a portable and, to the extent technically feasible, readily usable format.
**4\. Your California Privacy Rights**, paragraph 3 · Citation strength: strong
Protection95% confidence
Right to Correct Inaccurate Personal Information
California residents have the right to correct inaccurate personal information maintained by the company.
Why it helps: This right ensures that your personal data is accurate and up-to-date, allowing you to rectify any errors and maintain the integrity of your information.
- The right to correct inaccurate Personal Information that we maintain about you.
**4\. Your California Privacy Rights**, paragraph 4 · Citation strength: strong
Protection95% confidence
Right to Request Deletion of Personal Information
California residents have the right to request the deletion of personal information collected about them.
Why it helps: This right gives you control over your personal data by allowing you to request its removal, helping to protect your privacy and limit the retention of your information.
- The right to request deletion of the Personal Information that we have collected about you.
**4\. Your California Privacy Rights**, paragraph 5 · Citation strength: strong
Protection95% confidence
Right to Opt Out of Sale or Sharing of Personal Information
California residents have the right to opt out of the sale of personal information or the sharing of personal information for cross-context behavioral advertising.
Why it helps: This right empowers you to prevent your personal information from being sold or used for targeted advertising, giving you greater control over how your data is shared and utilized by third parties.
- The right to opt out of the sale of Personal Information, or the sharing of Personal Information for cross-context behavioral advertising.
**4\. Your California Privacy Rights**, paragraph 6 · Citation strength: strong
Protection95% confidence
Right to Limit Use or Disclosure of Sensitive Personal Information
California residents have the right to limit the use or disclosure of their sensitive personal information, where permitted by law.
Why it helps: This right provides you with additional control over your most sensitive data, allowing you to restrict how it is used or disclosed and enhancing your privacy protection.
- The right to limit our use or disclosure of your sensitive Personal Information, where permitted by law.
**4\. Your California Privacy Rights**, paragraph 7 · Citation strength: strong
Protection95% confidence
Right to Not Be Retaliated Against for Exercising Privacy Rights
California residents have the right to not be retaliated against for exercising their privacy rights.
Why it helps: This right protects you from negative consequences when you assert your privacy rights, ensuring that you can exercise these rights without fear of discrimination or adverse treatment.
- The right to not be retaliated against for the exercise of your privacy rights.
**4\. Your California Privacy Rights**, paragraph 8 · Citation strength: strong
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