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Plain-English summary
This privacy policy raises several concerns regarding the collection and sharing of personal data. When you create an account, your previous in-store purchase history might be automatically linked (risk_flags-1). Stores are equipped with CCTV cameras that record visual information for security purposes (risk_flags-2). For in-store grocery pick-up, precise geolocation is automatically collected (data_use-1). Caper Carts link personal information for targeted recommendations and advertisements based on your shopping activities (data_use-2). Tracking pixels are used in newsletters to tailor content and ads (data_use-3). Interactions on social media fan pages are used to customize content and marketing, and the social media platforms also process this information for their own marketing (data_use-4). Any personal information you post on public Fan Pages can be viewed and used by others as they see fit (data_use-5). The use of certain third-party marketing and analytics cookies for targeted advertising may be considered a 'sale' of your personal information under state data privacy laws (data_use-7). Additionally, sharing your personal identifiers and account information with advertising partners for targeted advertising (data_use-9) and with in-store personalization providers for targeted advertisements (data_use-10) may also be considered a 'sale' under state data privacy laws.
88% confidence
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Follow up on findings with grounded answers from this review. Not legal advice.
Risk Flags
Critical issues that pose a material or hard-to-reverse risk to users. These findings are high-severity and may include limitations on dispute rights, broad ownership claims on user content, or opaque termination clauses.
high90% confidence
Account creation automatically links past purchase history
Creating an account will automatically link your existing Price Plus Club Card number to your newly created online account and your previous in-store purchase history if your personal identifiers match.
Why it matters: If you create an online account and your personal details match an existing Price Plus Club Card, your past in-store purchase history will automatically be linked to your new online account.
Note that if your personal identifiers match the personal identifiers associated with your Price Plus Club Card, we will automatically link your existing Price Plus Club Card number to your newly created online account and your previous in-store purchase history.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 4 · Citation strength: strong
high90% confidence
CCTV cameras record visual information in stores
Stores are equipped with CCTV cameras that automatically capture visual information (video recording) to monitor building security, assist in crime prevention, detection, and investigation, and ensure the safety of associates and customers.
Why it matters: Your visual information will be recorded by CCTV cameras when you shop at the stores, which is used for security, crime prevention, and safety purposes.
Our stores are equipped with CCTV cameras that will automatically capture your visual information (video recording). We capture this information to monitor building security and assist incrime prevention, detection, and investigation and to ensure the safety of our associates and customers.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 6 · Citation strength: strong
Data Use
Practices concerning the collection, processing, and sharing of user data. These findings include how data is collected, what it's used for, and with whom it might be shared.
medium90% confidence
Precise geolocation collected for in-store pickup
When placing an order online, precise geolocation (sensitive personal information) is automatically collected for in-store grocery pick-up services to alert associates to your estimated time of arrival.
Why it matters: Your precise location will be automatically collected when using in-store pick-up services to estimate your arrival time for associates.
As part of our in-store grocery pick-up services, we automatically collect your sensitive personal information (precise geolocation) to alert our associates to your estimated time of arrival.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 5 · Citation strength: strong
medium90% confidence
Caper Cart links personal information for targeted ads
When you enter your telephone number into a Caper Cart, any information associated with that number (like your Price Plus Club Card number), is automatically linked to the Caper Cart platform to deliver personalized in-store shopping experiences, including targeted product recommendations and advertisements based on purchase history, online activity, items in the cart, and location.
Why it matters: Entering your phone number into a Caper Cart will link your Price Plus Club Card information to the cart, leading to personalized offers and ads based on your shopping activities and location.
When you enter your telephone number into a Caper Cart, at your request, we will automatically link any information associated with the telephone number (i.e. your Price Plus Club Card number and associated information) to the Caper Cart platform and use it to deliver the personalized in-store shopping experience you have requested us to provide. Such personalization includes, for example, the display of targeted product recommendations and/or advertisements based on your purchase history, online activity, any items you place in the Caper Cart, and the location of the Caper Cart.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 7 · Citation strength: strong
medium90% confidence
Tracking pixels used in newsletters for personalization and advertising
The service uses tracking pixels within newsletters to determine if emails are opened, interaction details, and device information (including IP address). This information is used to personalize communications and offer tailored content or advertisements on other websites, applications, or communication channels.
Why it matters: Your email interactions are tracked via pixels to personalize newsletter content and deliver tailored ads across various platforms.
We, through our service provider, use tracking pixels to determine whether you open emails, the time of opening, information about the device you use (including IP address), whether you interacted with the email, the topic of the email, whether it was delivered, sender and recipient addresses. We use this information to:
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 11 · Citation strength: strong
medium90% confidence
Social media interactions used for tailoring content and marketing
When you interact with the fan pages on social networking websites, basic engagement metrics are collected and used to tailor content and marketing and to improve user experience. The social networking websites also collect and process this information for their own purposes, including marketing.
Why it matters: Your interactions on social media fan pages contribute to how content and marketing are tailored for you by both the service and the social media platforms themselves.
When you interact with our fan page on social networking websites, such as a Meta platform (including Facebook and Instagram) or X (formerly Twitter) (collectively “Fan Pages”), we collect basic engagement metrics and use it to tailor content and marketing and use it to improve user experience as set forth in this section. Please note that we do not control the use or storage of the information that you have posted to any social networking websites. This information is collected and processed by the social networking websites for their own purposes, including marketing.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 18 · Citation strength: strong
medium90% confidence
Publicly posted personal information on Fan Pages can be viewed and used by others
Because the Fan Pages are publicly accessible, any personal information posted when interacting with other users (e.g., posting, commenting, liking, sharing) can be viewed and used by others as they see fit.
Why it matters: Any personal information you post on public Fan Pages can be viewed and used by other users.
Because our Fan Pages are publicly accessible, when you use them to interact with otherusers, for example by posting, leaving comments or liking or sharing posts, any personal information thatyou post in them can be viewed by others or used by them as they see fit.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 19 · Citation strength: strong
low90% confidence
Usage data collected via cookies for marketing and various improvements
Usage, device, and location information are collected automatically via essential, performance, marketing, and analytics cookies when interacting with the Website. This information is used for tracking within the website, enhancing user experience, conducting analytics, preventing fraud, diagnosing errors, and marketing more effectively across platforms based on browsing habits and history.
Why it matters: Your usage, device, and location data are automatically collected via cookies by the website to improve user experience, conduct analytics, prevent fraud, and tailor marketing.
We use essential, performance, marketing, and analytics cookies to collect your usage, device, and location information when you interact with the Website. We use this information to: (i) track you within the Website; (ii) enhance user experience; (iii) conduct analytics to improve the Website; (iv) prevent fraudulent use of the Website; (v) diagnose and repair Website errors, and, in cases of abuse, track and mitigate the abuse; and (vi) market to you more effectively across different web pages and social media platforms based on your browsing habits and history.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 25 · Citation strength: strong
medium90% confidence
Third-party marketing and analytics cookies may be considered a sale of personal information
Third-party marketing and analytics cookies used for targeted advertising may be considered a 'sale' under state data privacy laws. You can opt out of this by visiting the Cookie Preferences Center or disabling cookies in your browser.
Why it matters: The use of certain third-party marketing and analytics cookies for targeted advertising might be considered a 'sale' of your personal information under state privacy laws.
Third party marketing and analytics cookies (i.e. the ones we use for targeted advertising) may be considered a sale under state data privacy laws.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 26 · Citation strength: strong
medium90% confidence
Use of Google Analytics for website improvement with restricted data usage by Google
Google Analytics is used to collect information on your use of the Website for its improvement. This involves installing or reading cookies on your browser and receiving information from applications partnered with Google. The information collected by Google Analytics about your visits to the Website or applications partnering with Google is restricted by Google Analytics Terms of Use and Privacy Policy, and is not combined with personal information.
Why it matters: Your website usage information is collected by Google Analytics for website improvement, and Google's use of this data is restricted by its policies.
We use Google Analytics to collect information on your use of the Website for its improvement. To collect this information, Google Analytics installs cookies on your browser or reads cookies that are already there. Google Analytics also receives information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personal information. Google’s ability to use and share information collected by Google Analytics about your visits to our Website or to another application which partners with Google is restricted by the Google Analytics Terms of Use and Privacy Policy.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 28 · Citation strength: strong
medium90% confidence
Sharing personal identifiers and account information for targeted advertising considered a 'sale'
Personal identifiers and account information are shared with advertising and marketing partners for lookalike and targeted advertising, which may be considered a 'sale' under state data privacy laws.
Why it matters: Your personal identifiers and account information are shared with advertising partners for targeted ads, a practice that might be classified as 'selling' your data under state privacy laws.
Wakefern has shared your personal identifiers and account information with our advertising and marketingpartners to engage in lookalike advertising and targeted advertising. This use of your personal information maybe considered a sale under state data privacy laws.
B. Sale of Personal Information, paragraph 2 · Citation strength: strong
medium90% confidence
Sharing personal identifiers and account information with in-store personalization provider for targeted ads considered a 'sale'
Personal identifiers and account information are shared with the in-store personalized shopping experience provider to deliver targeted advertisements. This use of personal information may be considered a 'sale' under state data privacy laws.
Why it matters: Your personal identifiers and account details are shared with the in-store shopping experience provider for targeted ads, which could be considered a 'sale' of your data under state privacy laws.
Wakefern has shared your personal identifiers and account information with our in-store personalized shopping experience provider to deliver targeted advertisements. This use of your personal information may be considered a sale under state data privacy laws.
B. Sale of Personal Information, paragraph 3 · Citation strength: strong
Cancellation and Renewal
Terms related to subscription cancellations, auto-renewal processes, and associated refund policies. These findings highlight aspects that affect a user’s ability to stop service or recover costs.
✓
Looking good
No billing surprises spotted
Verbaterm only flags concerns it can cite. No cancellation, auto-renewal, or refund terms needed attention here.
Gotchas
Clauses that may contain unexpected conditions or hidden obligations. These findings are typically low-to-medium severity but can impact user experience.
✓
Looking good
No hidden gotchas
Verbaterm only flags concerns it can cite. Nothing easy-to-miss stood out in this section.
Protections
Commitments and features that benefit the user. These findings are not assigned a severity and may include explicit data-minimization, clear refund windows, or robust user controls.
Protection90% confidence
Option to manage geolocation settings for in-store pickup
You can manage the automatic collection of precise geolocation information for in-store grocery pick-up services by updating the settings on your mobile phone.
Why it helps: Users have control over sharing their precise location data for in-store pickups, allowing them to opt-out if they prefer.
You can manage this by updating the settings on your mobile telephone.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 5 · Citation strength: strong
Protection90% confidence
Caper Carts do not infer sensitive data
Neither the service nor Caper Carts use linked information to draw any sensitive data inferences.
Why it helps: This explicit statement clarifies that sensitive inferences will not be made from the personalized shopping data, which is a positive for privacy.
Neither we nor Caper Carts use this information to draw any sensitive data inferences.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 7 · Citation strength: strong
Protection90% confidence
Consent sought for being central subject in event recordings
If you are the central subject of a photo or video recording at events, the photographer will ask for your agreement and consent beforehand.
Why it helps: This ensures that users have control over their image being used as a central subject in event recordings, requiring their explicit consent.
If you are the central subject of a recording, the photographer will ask you before the recording/taking the photo whether you agree and consent.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 22 · Citation strength: strong
Protection90% confidence
Deidentified data is not reidentified unless necessary for legal compliance
Deidentified and/or aggregated data is maintained and used in deidentified form, and the service will not attempt to reidentify the data unless necessary to determine if deidentification processes satisfy applicable data protection laws.
Why it helps: This commitment helps protect user privacy by ensuring that deidentified data remains anonymous and is only reidentified under specific, legally mandated circumstances.
We maintain and use this data in deidentified form. We will not attempt to reidentify the data unless it is necessary to determine whether our deidentification processes satisfy applicable data protection laws.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 23 · Citation strength: strong
Protection90% confidence
Opt-out available for targeted advertising cookies
You can opt out of the sale of personal information via cookies and the processing of personal information for targeted advertising by visiting the Cookie Preferences Center. You can also disable cookies by setting your browser to refuse them.
Why it helps: Users are provided with an explicit method to opt out of targeted advertising cookies, giving them control over this type of data processing.
To opt out of this sale of your personal information via cookies and the processing of your personal information for purposes of targeted advertising, please visit Cookie Preferences Center. In general, you can also disable cookies by setting your browser to refuse cookies or indicate when a cookie is being sent.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 26 · Citation strength: strong
Protection90% confidence
No sale or targeted advertising with App-collected personal information
The service does not sell personal information collected in connection with the use of the App, nor does it process such information for targeted advertising purposes.
Why it helps: This explicitly states that personal information collected through the App will not be sold or used for targeted advertising, enhancing user privacy for app users.
We do not sell personal information collected in connection with your use of the App nor do we process such information for purposes of targeted advertising.
PERSONAL INFORMATION WE COLLECT AND WHY, paragraph 34 · Citation strength: strong
Protection90% confidence
Text messaging opt-in data not shared with third parties
Text messaging originator opt-in data and consent are excluded from all sharing categories and will not be shared with any third parties except for service providers assisting in text message delivery.
Why it helps: This ensures that sensitive text messaging opt-in data and consent are protected from broad third-party sharing, restricting its use to essential service delivery.
All of the above categories exclude text messaging originator opt-in data and consent. We will not share this information with anythird parties except for service providers that assist us in the delivery of text messages.
HOW WE SHARE YOUR PERSONAL INFORMATION, paragraph 8 · Citation strength: strong
Protection90% confidence
Users can view and correct their information
Users can access their account to correct or view certain personal information provided and associated with their account.
Why it helps: Provides users with direct access to manage and correct their personal data, supporting data accuracy and user control.
You may access your account to correct or view certain personal information you have provided to us and which is associated with your account.
YOUR INFORMATION CHOICES, paragraph 2 · Citation strength: strong
Protection90% confidence
Third-party opt-out mechanisms provided for advertising
The policy provides options to opt out of various third-party advertising services like Google Analytics, DoubleClick, Facebook Pixel, and YouTube ads.
Why it helps: This offers users tools and links to control their data sharing with specific third-party advertisers, enhancing their privacy choices.
To prevent your data from being used by Google Analytics, you candownload the Google Analytics opt-out browser, which can be accessed here.
YOUR INFORMATION CHOICES, paragraph 3 · Citation strength: strong
Protection90% confidence
General cookie control information provided
Information is provided on how to manage advertising cookies, including how to remove persistent cookies, find out which cookies are set, and reject/delete them, with a link to aboutcookies.org.
Why it helps: Empowers users with clear instructions and resources to manage their cookie preferences, improving their control over online tracking.
To find out how to see what cookies have been set on your computer or device, and how to reject and delete thecookies, please visit: https://www.aboutcookies.org Please note that each web browser is different.
YOUR INFORMATION CHOICES, paragraph 7 · Citation strength: strong
Protection90% confidence
Multiple industry opt-out organizations listed for targeted advertising
Users can opt out of all targeted advertising or select individual companies using several industry-wide opt-out organizations, including the Association of National Advertisers, Network Advertising Initiative (NAI), Digital Advertising Alliance (DAA), and European Union (EU) / European Economic Area (EEA) opt-outs.
Why it helps: Users are given broad options to opt out of targeted advertising across many platforms and providers due to the listed organizations, which offers comprehensive control.
o Association of National Advertisers opt-out registration:https://dmachoice.thedma.org/
YOUR INFORMATION CHOICES, paragraph 10 · Citation strength: strong
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