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Plain-English summary
Whole Foods Market's privacy practices are significantly tied to Amazon's Privacy Notice, meaning your personal information processing is subject to Amazon's terms (data_use-1). Specifically, if you link your Amazon account to Whole Foods Market transactions, that data will be shared with and used by both entities (data_use-2).
90% confidence
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Risk Flags
Critical issues that represent material, hard-to-reverse harm. These often involve money you cannot easily recover, lasting privacy exposure, loss of account access, weakened dispute rights, or broad ownership/control of user content.
Not clearly stated: The document does not contain explicit risk flags such as mandatory arbitration clauses, broad rights to terminate user accounts without notice or refund beyond what is covered in the broader Amazon privacy notice, or claims of broad ownership over user content.
Data Use & Sharing
How your data is collected, used, and shared. This includes specifics on advertising, monetization, and third-party access.
Not clearly stated: The document does not explicitly state retention periods for personal information, specific opt-in requirements for data sharing with third parties beyond Amazon, or a comprehensive list of all types of data shared beyond transaction information linked to an Amazon account.
medium95% confidence
Personal information processing is subject to Amazon's Privacy Notice
Whole Foods Market's collection and processing of personal information through its services is subject to the Amazon Privacy Notice, as supplemented by the Whole Foods Market Privacy Notice.
Why it matters: Your personal information collected through Whole Foods Market Services will be handled according to the Amazon Privacy Notice, in addition to the Whole Foods Market Privacy Notice.
Whole Foods Market’s collection and processing of personal information through Whole Foods Market products, services, stores, websites and physical locations, devices, and applications that reference this Whole Foods Market Privacy Notice (together “**Whole Foods Market Services**”) is subject to the [**Amazon Privacy Notice** opens in a new tab](https://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=468496&ref_=footer_privacy) or, if you are located in Canada, the [**Amazon.ca Privacy Notice** opens in a new tab](https://www.amazon.ca/gp/help/customer/display.html?
Whole Foods Market shares personal information with Amazon
Whole Foods Market shares your personal information as stated in the Amazon Privacy Notice. For instance, if you identify as an Amazon accountholder at a Whole Foods Market store, your transaction information will be associated with your Amazon account and may be used by both Whole Foods Market and Amazon.
Why it matters: Your personal data from Whole Foods Market transactions, particularly if linked to your Amazon account, will be shared with and used by both Whole Foods Market and Amazon.
For example, if you self-identify as an Amazon accountholder at a Whole Foods Market store by scanning the designated QR code, providing the phone number associated with your Amazon account, or paying with an Amazon One account that is linked to your Amazon.com account, or if you use a payment card that is saved in your [**Amazon wallet** opens in a new tab](https://www.amazon.com/cpe/yourpayments/wallet) at a Whole Foods Market store, then your Whole Foods Market transaction information will be associated with your Amazon account and that data may be used by both Whole Foods Market and Amazon.
**Data Sharing with Amazon**, paragraph 1 · Citation strength: strong
Cancellation or Renewal
Terms related to how you can cancel services, provisions for automatic renewals, and any associated refund policies.
Not clearly stated: The provided text does not contain information about cancellation policies, automatic renewals, or refund terms for services.
Gotchas
Less-than-obvious clauses, one-sided terms, or other surprises that may disadvantage users.
Not clearly stated: The document does not explicitly contain 'gotchas' such as blanket waivers of liability, limitations on user-generated content rights, or broad indemnification clauses in the provided excerpts.
Protections
Commitments and features that protect users, such as data deletion rights, clear refund policies, or advance notice for changes.
Not clearly stated: The document does not explicitly state refund policies, guarantees for data security beyond general care, or a comprehensive list of all user controls available beyond email preferences and data access/deletion rights.
Protection95% confidence
Option to manage promotional email communications
Users can manage their promotional email communications from Whole Foods Market by following unsubscribe instructions or adjusting email subscription preferences.
Why it helps: Users have control over receiving promotional emails, allowing them to reduce unwanted communications.
If you do not want to receive promotional email communications from Whole Foods Market, please follow the unsubscribe instructions in those communications or adjust your [**Email Subscription Preferences** opens in a new tab](https://www.wholefoodsmarket.com/account?ref_=pe_3712740_574484210#email).
**What Choices Do I Have?**, paragraph 2 · Citation strength: strong
Protection90% confidence
Right to request access, correction, or deletion of personal information
Users may have the right, if required by applicable law, to request access to, correction of, or deletion of their personal information.
Why it helps: This provides users with mechanisms to control their personal data, including the right to view, correct, or remove it, promoting data accuracy and privacy.
In addition, to the extent required by applicable law, you may have the right to request access to, or correction or deletion of, your personal information.
**What Choices Do I Have?**, paragraph 5 · Citation strength: strong
Protection90% confidence
Specific rights for consumer health data
Users may have the right to access or delete personal information under applicable U.S. state consumer health data privacy laws and may also have the right to appeal denial of these rights.
Why it helps: This explicitly grants users rights regarding their consumer health data, including the ability to access, delete, and appeal decisions, enhancing control over sensitive information.
To the extent you have certain rights under the consumer health data privacy law that applies to you, such as the right to access or delete personal information, you may exercise those rights with respect to personal information that Whole Foods Market collects by completing the [**online request form** opens in a new tab](https://www.wholefoodsmarket.com/customer-service/contact-us) (choose “Data Subject Request” from the drop-down menu) or contacting Customer Service at 1-844-WFM-TALK. You may also have the right to appeal the denial of any of these rights by following instructions that will be provided to you if we deny a data request.
**Consumer Health Data Privacy Disclosure**, paragraph 1 · Citation strength: strong
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